Wallet Pass

wallet pass is currently in beta you can also send users notifications through wallet pass just like native push campaigns, it's as easy as sending sms messages but with the none of the filtration issues create wallet pass campaign navigate to marketing > campaigns and click + to create a new campaign on the channels screen, select 'wallet pass' see campaign builder docid\ yeopwsehov3mfydjilqzo for more information about campaign info and recipients continue to content and select one of the following options "none", "open to aiq landing page" or "open to custom url" for all options, fill out the following title the title will show in bold above the notification body there is a limit of 100 characters and emojis are allowed, but will take up 2 characters each message the maximum number of characters depends on the device preview; we recommend a maximum of 150 characters emoji select emojis for use in your message personalization copy and paste a macro below to let aiq know that you would like us to personalize your message please keep in mind that messages will not send out if the data required to replace a macro isn't available if "open to aiq landing page" is selected users will also need to select and create the landing page, which can be accessed by clicking on the toggle above "open to aiq landing page" users will also fill out a "call to action text" field this is what appears on the back of apple/ google passes, allowing the owner of the pass to be directed towards a custom link or aiq landing page for this campaign if clicked if "open to custom url" is selected users will also fill out a "call to action text" field this is what appears on the back of apple/ google passes, allowing the owner of the pass to be directed towards a custom link or aiq landing page for this campaign if clicked they will also fill out a "call to action url" field which similarly includes the link associated with the call to action text macros {{macros}} can only be used on the "open to custom url" option in the "call to action url" field to automatically pull unique data about the individual you're messaging to personalize the message if the data required to replace a macro isn't available for a contact in the audience you select for the campaign, the message will not send to that contact so we caution against using too many macros in any given campaign discount macros copy and paste a discount macro into your message discount macros will be automatically converted into shortened url's, that when clicked, will open up on the users phone survey macros copy and paste a survey macro into your message survey macros will be automatically converted into shortened url's, that when clicked, will open up on the users phone continue to review see campaign builder docid\ yeopwsehov3mfydjilqzo for information about saving as draft vs sending and approval permissions unlike other channels (like sms) where you need to be concerned about using regulated language, push notifications are not subject to the same restrictions how do i set up wallet pass for my customers? for more information on setup, check out wallet pass settings docid\ xebhut5bjo6el5melwmmp how do i get users to opt into wallet pass? there are a number of ways users can access and add a wallet pass we recommend using some of these methods prior to sending out wallet pass campaigns app if you operate a mobile app, you will be able to include wallet pass buttons and cards within the app to prompt customers to install the pass campaigns when creating campaigns (e g email), macros and content blocks are included in the content builder as another option for prompting users to install the pass is there a cost associated with wallet pass? no, like native push, wallet pass campaigns are free for customers to send out what will users see when they download a wallet pass? the wallet pass will contain the following information on the user the customer name points total favorite brand favorite product when a campaign is sent, they will see a notification with text (like native push) on their lock/home screen and can access the cta by "flipping" the wallet pass and seeing the back of the card