Wallet Pass

wallet passes are digital pass cards a customer can keep in their digital wallet (google, apple) wallet passes can be downloaded and used independently of an app retailers can send customers notifications through wallet pass just like native push campaigns it's as easy as sending sms messages but with the none of the compliance concerns create wallet pass campaign navigate to marketing > campaigns and click + to create a new campaign on the channels screen, select 'wallet pass' see docid\ yeopwsehov3mfydjilqzo for more information about campaign info and recipients continue to content and select one of the following options "none", "link pass to landing page" or "link pass to a custom url" for all options, fill out the following message the maximum number of characters depends on the device preview; we recommend a maximum of 150 characters emoji select emojis for use in your message personalization copy and paste a macro below to let aiq know that you would like us to personalize your message please keep in mind that messages will not send out if the data required to replace a macro isn't available if "link pass to landing page" is selected users will also need to select and create the landing page, which can be accessed by clicking on the toggle above "link pass to landing page" users will also fill out a "call to action text" field this is what appears on the back of apple/google passes, allowing the owner of the pass to be directed towards the aiq landing page for this campaign if clicked if "link pass to a custom url" is selected users will also fill out a "call to action text" field this is what appears on the back of apple/google passes, allowing the owner of the pass to be directed towards a custom link for this campaign if clicked they will also fill out a "call to action url" field which similarly includes the link associated with the call to action text macros {{macros}} can only be used on the "open to custom url" option in the "call to action url" field to automatically pull unique data about the individual you're messaging to personalize the message if the data required to replace a macro isn't available for a contact in the audience you select for the campaign, the message will not send to that contact so we caution against using too many macros in any given campaign discount macros copy and paste a discount macro into your message discount macros will be automatically converted into shortened url's, that when clicked, will open up on the users phone survey macros copy and paste a survey macro into your message survey macros will be automatically converted into shortened url's, that when clicked, will open up on the users phone continue to review see docid\ yeopwsehov3mfydjilqzo for information about saving as draft vs sending and approval permissions unlike other channels (like sms) where you need to be concerned about using regulated language, push notifications are not subject to the same restrictions what shows on the wallet pass? when a campaign is sent, customers will see a notification with text (like native push) on their lock/home screen and can access it by "flipping" the wallet pass and seeing the back of the card the following information is shown on the pass itself apple front of pass branding logo, cover photo number of loyalty points favorite brand favorite product back of pass member name contact id message link example google front of pass branding icon, cover photo member name number of loyalty points favorite brand favorite product back of pass cover photo message link points member name favorite category, favorite brand, favorite product example faqs how do i set up wallet pass for my customers? for more information on setup, check out docid\ xebhut5bjo6el5melwmmp to create campaigns that target wallet pass users, check docid 8qz2i5xmyjr6rovqpbt85 for details on wallet pass specific traits how do i get users to opt into / download wallet pass? there are a number of ways users can access and add a wallet pass we recommend using some of these methods prior to sending out wallet pass campaigns mobile app the button to install the wallet pass will be on the home screen (with option to dismiss) and in the account details (always present) web wallet same as the mobile app ^ campaigns when creating campaigns (e g email), macros and content blocks are included in the content builder as another option for prompting users to install the pass example copy track your rewards and stay up to date with store announcements by saving your membership card note wallet pass downloads are most effective when promoted through email , text , and mobile push campaigns aiq ecommerce if you also use aiq for ecommerce, you will have the option to show wallet pass download buttons on the account page signup forms you can optionally enable the wallet pass cta to show on the thank you popup this setting is per form the buttons will look like the following and will be dynamic for google / apple based on device type do i need the mobile app to use wallet pass? no, there are many ways to distribute your wallet pass, including the mobile app, but not requiring see options in question above ^ is there a cost associated with sending wallet pass notifications? no, like native push, wallet pass campaigns are free for retailers to send out can i use wallet pass in waterfall campaigns? yes what's a cta? cta means "call to action" and is used in reference to certain traits for wallet pass (e g "clicked wallet pass cta from campaign id") in the context of wallet pass, this specifically refers to the link included on the "back of the digital pass" that you can customize for campaigns how often is the point total updated for customer wallet passes? balances are updated every 24 hours what's the difference between a wallet pass and the mobile app? wallet pass broadens access to customers who don't (or won't) install your app mobile app is still great for engagement with loyal users you can send push notifications to drive them into the app where you can go beyond the character limit and use outbound links, images, and incorporate more detailed content together they form a multi channel safety net that keeps communications flowing, even in highly regulated markets can customers have multiple wallet passes? if a customer has both an apple and android device, they would be able to add one of each when users add multiple wallet passes, traits looking at dates will default to using the latest date what's the difference between the "web wallet" and "wallet pass"? web wallet the web wallet is essentially the web based version of your store’s mobile app customers can log in via a browser to view their loyalty status, points, and rewards it mirrors the mobile app experience but does not require a download wallet pass the wallet pass is a new marketing channel that allows you to send push notifications directly to customers’ mobile devices unlike the web wallet, the wallet pass does not require customers to log in through a browser or app instead, it’s downloaded directly to their phone’s native wallet (e g apple or google) customers can download the wallet pass through multiple entry points the mobile app, web wallet, ecommerce, or a direct link included in campaigns once downloaded, the wallet pass works independently and keeps customers connected to your brand without needing to access the mobile app or web wallet can i add a wallet pass download option to my website? not directly the challenge is that a wallet pass needs to be tied to a specific customer profile (persona) if someone clicks a generic "download wallet pass" button on your website, the system wouldn’t know whether to generate an apple wallet or google wallet version which customer profile (and associated loyalty points, offers, etc ) to connect it to without that link, the person would only receive a blank pass with no personalization or account connection that’s why wallet passes are usually delivered through specific flows—such as when a customer signs up via a form, receives a campaign, or completes a purchase at checkout—where we can confirm who they are and generate the correct pass how do i create a wallet pass audience? use the wallet pass installed status trait to create an audience unfortunately, a specific opt in status is not available because it isn't possible to get this information from users