Campaign Triggers
Use normal campaigns to send a one-off campaign to your audience. By selecting "normal," you will also be able to enable "Intelligent Timing" when scheduling your campaign.
Send a campaign to customers on their birthday
Send a campaign to a random selection of your audience per day. When this option is selected you will be able to "Randomly select and send this campaign to __ audience members per day.
This campaign is set to allow you to message contacts that are not explicitly opted in. This campaign will avoid sending to anyone that has explicitly opted out, opted in already, or to those we've already sent an opt in request to.
To use this feature, please contact the support team. Note that you are responsible for any compliance regulations you might violate. Keep in mind that your message must tell the user to reply "Y or Yes" so that they know to confirm their opt-in.
Send a campaign to customers who have recently purchased
If left on indefinitely, this could lead to higher unsubscription rates as frequent buyers will receive this message every time they make a purchase.
When customers abandon their cart, they leave without purchasing and the items they added to their cart remain unsold. Roughly 70% of shoppers abandon their carts without checking out.
Using AIQ's Abandoned cart notifications, you can target consumers who have abandoned carts and send them a reminder to finish checking out or even share a discount or other incentive.
Abandoned Cart Notifications work with AIQ Ecommerce and many of our integrated ecommerce partners. More information can be found from our Integrations guide.
The first step in sending abandoned cart emails is to receive information about the abandoned cart from your ecommerce provider, so make sure that is connected and the feature is enabled. Check the Integrations guide for more info.
The timing of Abandoned Cart Triggers are sent by your ecommerce provider. This can vary by provider, and may be editable.
Both Simple and Dynamic triggers notify AIQ when to automatically send text messages, emails, and push notifications to shoppers who have abandoned their carts.
- Tells AIQ a cart was abandoned
- Shares the customer identifier
Simple triggers are supported with the following ecommerce solutions:
- Tells AIQ a cart was abandoned
- Shares the customer identifier
- Includes info about the products left in the cart
- Can recommend dynamic alternatives for products with no available stock
- Dynamic content requires AIQ Marketing PRO
Dynamic triggers are supported with the following ecommerce solutions:
- In Recipients, you'll see an option to select Abandoned Cart as your campaign trigger. Select this and continue on to the content step.
- Next, you'll see a filter for the templates already set to "Abandon Cart". You can use one of these templates create your own custom one.
- Click "Product Feed" to add the dynamic product content to display the abandoned cart items in the message
- In the modal, select "User abandoned items"
- Note: This option will only show IF your ecommerce supports Dynamic Triggers (listed above)
- Continue to Review. Your schedule will be set to "Ongoing".
- Launch your campaign.
Find more information about crafting campaigns from Campaign Builder
Most of the abandon cart timers are set on the ecommerce side - check with your specific provider.
You need to add Dynamic Content to your abandoned cart email template. This only works with certain Ecommerce providers, outlined above.
