Loops

loops is currently in beta as of 8/19/25 if you are a brand who would like early access, please reach out to your csm see loops for brands docid\ gdtf4otkczrm5njugxob6 for more info create loop campaign navigate to marketing > campaigns click create campaign select loops as your channel and continue note ab testing and waterfall campaigns are not available for loops click next to navigate to content upload your loop (image, gif, short video, etc ) ideal size & ratio videos should be in a 9 16 vertical format (portrait) the largest they’ll ever display is about 640h × 480w, but typically smaller around 300px tall × 150px wide or less (depending on placement) duration max length is 30 seconds file size smaller is better for optimized loading aim for ≤7 mb per file max is 10 mb per file file type mp4 is preferred for best compatibility across platforms fill out your campaign details campaign name used internally destination url if the loop is clicked, this is where the user will go daily ad budget the maximum amount you want to spend per day note you may not always spend the full amount if available impressions are limited, but you’ll never exceed this daily cap lifetime ad budget the total amount you want to spend for the entire campaign note even if your daily budget isn’t always met, your total spend will never go over this lifetime limit targeting which placements do you want your loop to show click next to navigate to review conversion window uses the default set in settings > company account > account settings, but can be changed here per campaign schedule make sure to set a start and end date so that your daily budget is capped at a total (e g $100/day x 7 days = $700) submit for approval our internal team will approve/deny your loop content before it gets sent off to retailer placements we will only deny if the content contains hate speech, nudity, explicit imagery, or other inappropriate material faqs is this optional for retailers? yes, loops settings can be found in settings > data & privacy docid\ xxdljfvb4ryidw53ianwi , where retailers can turn all or certain placements on/off retailers can also blocklist certain brands at their own discretion why would retailers want to do this? do they get a cut of the loop spend? yes, retailers make money from the loop placements as a retailer, can i move the campaign builder loops content block? yes, this wil show at the top by default, but can be moved within the first 1/3 of the campaign builder template i see the content block in my campaigns, but what if there are no brands sponsoring ads in my market yet? will that space be blank? the campaign builder loops block is dynamic, meaning it can display anywhere from 0 to 3 ad placements, depending on availability when a campaign is ready to send, our system checks if there are any ads that meet the requirements to fill the campaign if loops are found, up to 3 loops will automatically be rendered into the campaign if no loops are found, the loops block is completely removed from the template (so you’ll never see empty or blank spaces) 0 loops block is hidden entirely 1 loop a single loop is shown, centered 2 loops two loops are shown, spaced with an even gap 3 loops three loops are shown, spaced evenly across