Marketing
...
Campaign Builder
Campaign Channels

Voice Drops

8min

Voice drops allow you to send messages to users via phone call or voicemail. Voice drop can be distributed to opted-in phone numbers, which includes already opted-in text members to ensure you don't lose your member base while diversifying your text message risk. These messages ring from an inviting caller ID that references the store they are receiving the message from.

Example Voice Drop consumer flow:

Example Voice Memo Drop
Example Voice Drop


Voice Drop benefits

  • 90%+ average delivery rate
  • Communicate to your customer base in their native languages or even accents with the latest in synthetic AI voice technology
  • No carrier fees
  • Calls that go to voicemail can be automatically read to customers if they are on carplay or using airpod modern devices
  • No walled garden or pin code gate requirements (Large ROI win for regulated industry customers)
  • Store/ Brand name caller ID for familiarity with your customers
  • Loyalty/ contact level personalization per message using macros

How to make a Voice Drop in campaign builder

  1. Click on Marketing > Campaigns and click + to create a new campaign
  2. On the "Channels" screen, click on "Voice" under campaign channel.
  3. Finish filling out the "Channels" and "Recipients" steps. (see: Campaign Builder for details)
  4. On the "Content" step, navigate to the "Voice" tab. Fill out the voice tab with the relevant details of your message) before continuing with the "Review" step
  5. Launch your campaign

When filling out content for voice drops, you will see 3 options at the top: 1) Generate an AI Voice memo, 2) Record my voice, and 3) Upload file.

1.) Generate an AI voice drop memo

With this path, users can simply type in a message with text, add personalization macros, and AIQ will automatically convert it to an AI voice. This voice can be modified by selecting variants:

  • Languages
  • Accents
  • Gender

You may also preview the AI voice by clicking play (long messages can take up to 30 seconds to preview as they must be generated through the models):

The tech: Neural2 embodies the newest advancements in artificial voice production, enabling users to harness Custom Voice capabilities without the need to train a unique voice. Using WaveNet, it produces speech that has a more lifelike quality compared to other text-to-speech platforms. It crafts speech with a closer resemblance to human nuances, stressing syllables, phonemes, and words. When a message with no macros is used, it's simple to create a single voice file that sends to thousands of users. When you create one with macros, every single message to each audience member needs to contain personalized speech. We generate 10’s of thousands of mp3 files from Neural2 and pump them into our CDN, where they are stored and distributed in seconds.

  • Send a test to your phone by entering a phone number and clicking Send. Phone numbers are required to have given you consent. You may answer the test call or send it to voicemail. You are charged 3 credits per minute (max 5 min recordings permitted). Please be aware that we add 7 seconds to any recording that automatically instructs the recipient on how to repeat your message or or opt out per TCPA regulation. This rate includes advanced human/voicemail detection, call time, and caller ID auto customized to the recipients favorite store + any AI driven text to speech generation if applicable.

2.) Record my voice

This option lets you simply record a voice memo directly within the AIQ campaign creation tool. It requires that your device has a microphone and that you authorize the browser to record via that microphone. You simply tap "record" and then "stop recording" once you have completed your memo. You then can preview/ listen/ clear your previous recording/ or save it for use in your campaign.

3.) Upload a pre-recorded audio file

This option lets you upload a file (MP3, WAV file with a 2 min max length + 5 MB file size max)

Optional campaign builder items

  • You may attach a discount to your voice drop template so that it appears in the recipient persona's wallet once the voice drop is sent to them. For example, you select a discount for 20% off that you have pre-configured in AIQ, you then create a Voice Drop that says "Hi Hannah, this is Nick from XYZ Brand. I wanted to let you know that I put a 20% off discount into your loyalty wallet for being a VIP customer. You can use the discount anytime over the next couple of weeks. I hope to see you soon." See Discounts for more info.