Direct Mail

direct mail is currently only available in the united states use all the audience segmenting, campaign sending, and data analytics tools available in aiq to send your customers customizable, physical postcards with the direct mail messaging tool how to send direct mail in aiq navigate to marketing > campaigns and click + to create a new campaign select "direct mail" on the "channels" step continue to navigate through the campaign builder docid\ yeopwsehov3mfydjilqzo to reach the "content" step click on the tab that says "direct mail " select your postcard size and add images (front and back) continue to the "review" step, schedule the campaign, and click launch before proceeding, read the image requirements on the right of the direct mail builder to ensure the file you upload can be supported postcard image options include small (4x6), medium (6x9), and large (6x11) image requirements (scroll to the bottom for diagrams by postcard size) your artwork should include a 1/8" border around the final trim size this means your final file size will be a total of 0 25" larger than your expected printed piece (ie, a 4"x6" postcard should be submitted as 4 25"x6 25") there is no need to include crop marks in your submitted content include a safe zone – make sure no critical elements are within 1/8" from the edge of the final size do not include any additional postage marks or indicia file sizes should be no larger than 5mb minimum 300 dpi the dpi is calculated as (width of image in pixels) / (width of product in inches) and (length of image in pixels) / (length of product in inches) for example 1275px x 1875px image used to create a 4 25" x 6 25" postcard has a dpi of 300 submitted images must have the same length to width ratio as the chosen product images will not be cropped or stretched by the api conceal recipient name when enabled, this setting conceals the recipient's name on the postcard, replacing it with 'current resident' this option provides customers with an added layer of discretion and privacy direct mail best practices design use high contrasting font colors so the customer can easily read what you have to say choose fonts that are easily digestible century gothic, helvetica, and verdana are three of the easiest fonts to read use two different fonts to create a contrast that's visually appealing make the cta (call to action) stick out by adding a border around it use these aiq features if you're targeting non loyalty members, add a custom sign up qr code to track how many signups are coming from your direct mail efforts see signup forms docid\ hcunkbnambg5ni7hmpgyn for details use aiq's data analytics tool to analyze the audience you created above for sales and conversion insights after the 30 day conversion window has passed if you're targeting existing loyalty members, add their wallet login qr code with a cta to "check your points balance and available rewards" send product specific postcards to customers that purchase those products by creating category audience segments using the audiences docid\ iozbp0zvnf1nixucqornl tool things to consider on demand postcards take 48 hours to send out and 5 7 days to be delivered attribution windows are automatically set for 30 days following the delivery receipt for each mailbox a persona can only be mailed if they have a valid address with the following fields filled in first name, last name, street, city, state, zipcode, country postcards will only be sent to valid addresses which aiq can pull from your point of sale or other sources if that information is collected aiq can also collect this information through the sign up form but you'll want to enable the force valid address toggle on the sign up form to ensure a valid address is collected reference local regulations on direct mail marketing to ensure your industry and marketing tactics are in compliance unlike the sms and email builders, postcards will need to be designed outside of aiq and uploaded as a single file (one for the front and one for the back of the postcard) direct mail faqs how long does it take to send? postcards are printed and mailed commonly within 48 hours of the campaign going live attribution windows will automatically be 30 days following the delivery receipt time for each mailbox postage is handled on the back of the postcard, click "show example" for more info what about wrong addresses? all addresses will be validated before sending a postcard if an address does not meet our deliverability strictness we will not send the postcard and you will not be charged can i send other types of mail beyond postcards? no, only postcards are able to be sent today however, three different sizes are available can a customer opt out of direct mail? no, the mail carriers do not have an opt out option are there any diagrams to help with image requirements for the postcards? the diagrams below are given in the following order small, medium, and large