Loops Reporting Details

information here you'll see high level information that was entered during setup campaign type sponsored loops start date / end date daily budget the maximum amount of spend per day max budget (aka lifetime budget) the total amount of spend for the entire campaign retailers targeted count of retailers targeted for this loops campaign loops performance by retailer aggregate total impressions count of impressions across all retailers total clicks count of clicks across all retailers per retailer click on a retailer in the table to see more information publisher the retailer where the loops were published impressions count of impressions for this retailer total clicks count of clicks for this retailer locations placements where the loop was shown breakdown by ad location this shows the breakdown by loops placement (for this single retailer) breakdown by ad event this shows the breakdown by ad event (for this single retailer) loops performance by event note these events do not apply to text or email campaign locations due to limited tracking capabilities counts are just users who took the actions listed below first quartile user viewed the loop for the first 25% of it's playback duration midpoint user viewed the loop for the middle 50% of it's playback duration third quartile user viewed the loop for the last 25% of it's playback duration complete user viewed the loop for its entire duration replay loop was replayed link tracking breakout the number of clicks per link my loop is going to the destination url and not the brand url, how can i fix this? for the following placements, we use the customers current url to infer the brand url aiq ecommerce (all pages) terpli chat widget if the brand url is unavailable or we are unable to locate a brand url, we will default to the destination url for the following placements, we use the retailer's store specific online shop url (defaulting to favorite store), then fallback to the shop tab url (from settings > mobile app > app features) to infer the brand url aiq mobile app campaigns (text and email) if the retailer doesn't have these urls filled out or the brand url is unavailable, we will default to the destination url note the persona must have a favorite store setup to use dynamic brand url targeting why can a loops campaign show multiple urls in reporting? a loops campaign can generate traffic to multiple urls because the final destination is dynamically determined based on retailer and menu structure 1\ brand url inference (primary behavior) loops first attempts to send shoppers directly to the brand’s page on each targeted retailer’s menu since campaigns often run across multiple retailers (and many retailers operate location specific menus) each retailer and location may have a different menu url shoppers are routed to the menu tied to their favorite or selected store when possible, meaning even a single retailer can result in multiple destination urls examples retailer1 com/menu/brand/brand name retailer2 com/shop/brand/brand name retailer com/location 1/menu/brand/brand name retailer com/location 2/menu/brand/brand name each of these urls will appear separately in reporting 2\ destination url fallback if a retailer does not carry the brand or a brand page cannot be inferred, loops falls back to the campaign’s destination url example brand name com this fallback url may also appear in reporting alongside inferred retailer urls