Campaign Reporting Details

by clicking into a specific campaign, users can see reporting metrics on an individual campaign basis to access this go to marketing > reporting scroll to the "campaigns" section click on the row of a campaign you would like to view more in depth in addition to the data on campaign reporting home page, the single campaign view includes two new sections engagement performed before converting link tracking breakout engagement performed before converting this section includes a tabular representation of the engagement type graph included on the home page link tracking breakout ("heat map" of link clicks) this section includes a table with links clicked on and frequency sorted by order of most clicks to least how to export an individual campaign report click on the more ( ) menu in the top right corner you will have the option of downloading the following reports in csv format conversions includes overall conversion data engagements performed includes data in the "engagement performed before converting" section link tracking includes data in the "link tracking breakout" section reporting by campaign types outside of normal individual campaigns, there are three additional types of campaigns that users can set 1) waterfall, 2) a/b and 3) co marketing for all of these, accessing these individual campaign reports follows the same steps as accessing any other campaign users will find a campaign they wish to get more information on and click on the row in the reporting home page waterfall campaigns when entering a waterfall campaign, conversion overview, top converted, engagement performed before converting, and link tracking will stay the same as in normal campaigns when viewing the channel performance section, you will see the breakdown and metrics by each channel audience members will only be included in one channel a user who opted out of email and was sent a text will not be included in the failed sends for email and will only be included in the text channel a/b test campaigns for a/b testing campaigns, all data included in the individual campaign page will be segmented by variant group co marketing campaigns an additional section is included at the end with a table for co marketing partners by clicking into a row in this section, you can see how individual campaigns within the co marketing campaign performed, with the same statistics and analytics included in the general campaign reporting details group but on a more granular level