Customers
Traits
2 min
traits allow you to filter and segment customers based on specific characteristics and behaviors by defining precise traits, you can create more personalized and effective marketing experiences that improve engagement, retention, and loyalty traits are used throughout the platform to build targeted docid\ iozbp0zvnf1nixucqornl to power segmentation across campaigns and reporting used in docid\ bcrbfcoetju7 goim0yue for both triggers and conditional splits the traits available to you depend on the data aiq receives from your integrated partners, such as pos, ecommerce, loyalty, and other connected systems available traits docid\ nk68ozsdz9ynzjhyephl8 who is this person (including demographics)? examples what is their name what is their loyalty status what is their favorite store docid 8qz2i5xmyjr6rovqpbt85 aka behavioral traits what has this customer done? examples what discount id did they use? when did they sign up for loyalty? what campaigns have they opened? docid\ jrui4t7nkifwj ubvkxwz how much has this customer done? examples how much do they spend per sale? how many times do they purchase per month? how much have they spent as a loyalty member? how much of product x or brand y have they purchased? docid\ gzuvpm29lz5gashi1mow spending behavior, audience membership, and purchase patterns computed how much has this customer done? examples how much do they spend per sale? how many times do they purchase per month? how much have they spent as a loyalty member? predicted what will this customer do in the future? examples what brands are they likely to buy? are they likely to return soon? what's this customer's lifetime value? docid\ ci9pmy08fwbc rbofpym what has this customer done outside of the store? examples are they a veteran/influencer/teacher/etc? (these are custom groups you create in your pos) docid\ q4bbprxcfrxe5dseywwxh including location, phone calls, and terpli (integrated partner) custom pixel traits (see docid\ dayzwrjhlg2cp cowlbsf ) what is the customer looking at on my website? examples what product links have they clicked on? what videos have they watched? what page are they spending the most time on custom product traits clients with shopify integrations can implement custom product traits in order to segment by certain shopify attributes examples country color weight
