Contact Traits

general contact traits general contact traits are for detailed information about customers, including their demographic data, preferences, behaviors, and interactions these traits help in understanding and segmenting personas for targeted marketing and personalized customer experiences trait name trait description selection options name the name of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex age the age of the persona more than, exactly, less than, is unknown, has any value, in range gender the gender of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex first seen the date when the persona was first seen after, on, before, between, in last, in next last seen the date when the persona was last seen after, on, before, between, in last, in next lifecycle stage the current lifecycle stage of the persona requires pro analytics is unknown, has any value, starts with, ends with, contains, does not contain, matches regex won back indicates if the persona has been won back after, on, before, between, in last, in next is loyalty member whether the persona is a loyalty member is true, is false total loyalty points the total number of loyalty points the persona has more than, exactly, less than, is unknown, has any value, in range total legacy loyalty points the total number of legacy loyalty points the persona has more than, exactly, less than, is unknown, has any value, in range is their birthday indicates if today is the persona's birthday is true, is false is their birthday month indicates if this month is the persona's birthday month is true, is false is their birthday (relative) indicates if a specific date is relative to the persona's birthday after, on, before, between, in last, in next is medical customer indicates if the persona is a medical customer is true, is false is recreational customer indicates if the persona is a recreational customer is true, is false favorite store the favorite store of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex favorite store id the id of the persona's favorite store more than, exactly, less than, is unknown, has any value, in range email the email address of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex email list the email list the persona is subscribed to {typeahead chooser} phone the phone number of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex phone list the phone list the persona is subscribed to {typeahead chooser} phone carrier the phone carrier of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex city the city of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex state/province the state or province of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex zip/postal code the zip or postal code of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex country the country of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex valid mailing address indicates if the persona has a valid mailing address is true, is false signed up via referral indicates if the persona signed up via referral is true, is false timezone the timezone of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex browser the browser used by the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex idfa the idfa of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex contact id the persona id is unknown, has any value, starts with, ends with, contains, does not contain, matches regex contact ids the persona ids {typeahead chooser} government id the government id of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex signup url the signup url used by the persona starts with, ends with, contains, does not contain, matches regex multiple signups indicates if the persona has multiple signups more than, exactly, less than, is unknown, has any value, in range medical id expiration the expiration date of the persona's medical id after, on, before, between, in last, in nex viewed url the url viewed by the persona starts with, ends with, contains, does not contain, matches regex