Contact Traits

general contact traits general contact traits are for detailed information about customers, including their demographic data, preferences, behaviors, and interactions these traits help in understanding and segmenting personas for targeted marketing and personalized customer experiences trait name trait description selection options flow re entry? name the name of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no age the age of the persona more than, exactly, less than, is unknown, has any value, in range no gender the gender of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no first seen the date when the persona was first seen after, on, before, between, in last, in next no last seen the date when the persona was last seen after, on, before, between, in last, in next yes lifecycle stage the current lifecycle stage of the persona requires pro analytics is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no won back indicates if the persona has been won back after, on, before, between, in last, in next yes is loyalty member whether the persona is a loyalty member is true, is false no total loyalty points the total number of loyalty points the persona has more than, exactly, less than, is unknown, has any value, in range no total legacy loyalty points the total number of legacy loyalty points the persona has more than, exactly, less than, is unknown, has any value, in range no is their birthday indicates if today is the persona's birthday is true, is false yes is their birthday month indicates if this month is the persona's birthday month is true, is false yes is their birthday (relative) indicates if a specific date is relative to the persona's birthday after, on, before, between, in last, in next yes is medical customer indicates if the persona is a medical customer is true, is false no is recreational customer indicates if the persona is a recreational customer is true, is false no favorite store the favorite store of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no favorite store id the id of the persona's favorite store more than, exactly, less than, is unknown, has any value, in range no email the email address of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no email list the email list the persona is subscribed to {typeahead chooser} no phone the phone number of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no phone list the phone list the persona is subscribed to {typeahead chooser} no phone carrier the phone carrier of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no city the city of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no state/province the state or province of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no zip/postal code the zip or postal code of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no country the country of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no valid mailing address indicates if the persona has a valid mailing address is true, is false no signed up via referral indicates if the persona signed up via referral is true, is false no timezone the timezone of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no browser the browser used by the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no idfa the idfa of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no contact id the persona id is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no contact ids the persona ids {typeahead chooser} no government id the government id of the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no signup url the signup url used by the persona starts with, ends with, contains, does not contain, matches regex yes multiple signups indicates if the persona has multiple signups more than, exactly, less than, is unknown, has any value, in range no medical id expiration the expiration date of the persona's medical id after, on, before, between, in last, in nex yes viewed url the url viewed by the persona starts with, ends with, contains, does not contain, matches regex yes medical id is known indicates if the edical id of a customer is known or unknown is true, is false no