Contact Traits
General contact traits are for detailed information about customers, including their demographic data, preferences, behaviors, and interactions. These traits help in understanding and segmenting personas for targeted marketing and personalized customer experiences.
Trait Name | Trait Description | Selection Options |
|---|---|---|
Name | The name of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Age | The age of the persona. | more than, exactly, less than, is unknown, has any value, in range |
Gender | The gender of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
First Seen | The date when the persona was first seen. | after, on, before, between, in last, in next |
Last Seen | The date when the persona was last seen. | after, on, before, between, in last, in next |
Lifecycle Stage | The current lifecycle stage of the persona Requires PRO Analytics | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Won Back | Indicates if the persona has been won back. | after, on, before, between, in last, in next |
is loyalty member | Whether the persona is a loyalty member. | is true, is false |
Total loyalty points | The total number of loyalty points the persona has. | more than, exactly, less than, is unknown, has any value, in range |
Total legacy loyalty points | The total number of legacy loyalty points the persona has. | more than, exactly, less than, is unknown, has any value, in range |
Is their birthday | Indicates if today is the persona's birthday. | is true, is false |
Is their birthday month | Indicates if this month is the persona's birthday month. | is true, is false |
Is their birthday (relative) | Indicates if a specific date is relative to the persona's birthday. | after, on, before, between, in last, in next |
Is medical customer | Indicates if the persona is a medical customer. | is true, is false |
Is recreational customer | Indicates if the persona is a recreational customer. | is true, is false |
Favorite Store | The favorite store of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Favorite Store ID | The ID of the persona's favorite store. | more than, exactly, less than, is unknown, has any value, in range |
The email address of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex | |
Email list | The email list the persona is subscribed to. | {typeahead chooser} |
Phone | The phone number of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Phone List | The phone list the persona is subscribed to. | {typeahead chooser} |
Phone Carrier | The phone carrier of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
City | The city of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
State/Province | The state or province of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Zip/Postal code | The zip or postal code of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Country | The country of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Valid Mailing address | Indicates if the persona has a valid mailing address. | is true, is false |
Signed up via referral | Indicates if the persona signed up via referral. | is true, is false |
Timezone | The timezone of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Browser | The browser used by the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
IDFA | The IDFA of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Contact ID | The persona ID. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Contact IDs | The persona IDs. | {typeahead chooser} |
Government ID | The government ID of the persona. | is unknown, has any value, starts with, ends with, contains, does not contain, matches regex |
Signup URL | The signup URL used by the persona. | starts with, ends with, contains, does not contain, matches regex |
Multiple Signups | Indicates if the persona has multiple signups. | more than, exactly, less than, is unknown, has any value, in range |
Medical ID Expiration | The expiration date of the persona's medical ID. | after, on, before, between, in last, in nex |
Viewed URL | The URL viewed by the persona. | starts with, ends with, contains, does not contain, matches regex |

