Loyalty
Punch Card Loyalty
6 min
this audience trait is currently in beta using “purchased x times” audience filters aiq’s purchase count audience filters allow you to create precise, repeat purchase segments perfect for punch card style loyalty rewards, vip perks, and repeat buyer campaigns these filters let you automatically target customers based on how many times they’ve purchased a specific brand , product , or category available purchase count filters you can build audiences using purchased x brand n times (1–10) purchased x product n times (1–10) purchased x category n times (1–10) additional options an optional date range for time based targeting counts are calculated using each persona’s aggregated purchase history unless a date range is applied why use these filters? these conditions are ideal for punch card–style loyalty programs (e g , “buy 5, get a reward”) rewarding consistent brand or product purchasers identifying repeat buyers for targeted promotions segmenting customers by depth of engagement rather than just recency how to create a punch style loyalty discounts navigate to audiences > create audience select performed event > purchased x brand/product/category (1 10 times) who purchased > brand, product, or category > contains > {{ brand/product/cat name}} > exactly > {{number 1 10}} example purchased “galactic” brand 5 times optionally add a date range examples purchased “galactic” brand 5 times 1 to 30 days ago purchased “galactic” brand 5 times between 01/01/25 12/01/25 save now attach this audience to your "punch" discount! examples 🎟️ example simple punch card goal “buy 5 edibles, get 25% off your next order ” condition purchased category = “edibles” 5 times 🛍️ example brand focused reward goal reward repeat buyers of a specific brand condition purchased brand = “wyld” 3 times optional last 60 days 🎁 example high frequency purchasers goal identify customers with high repeat activity condition purchased product = “live resin cartridge” 10 times