Subscription-Based Loyalty Program

what is a subscription based loyalty program? a subscription based loyalty program lets customers pay a recurring fee in exchange for exclusive perks like discounts, special offers, or early access this approach rewards your most loyal customers while creating predictable, recurring revenue for your business benefits of subscription based loyalty programs increased customer engagement subscriptions encourage repeat interactions and stronger brand loyalty predictable recurring revenue monthly or annual subscriptions provide consistent income and improve forecasting higher customer lifetime value members tend to shop more frequently and stay loyal longer deeper customer insights subscription activity helps you better understand purchasing behavior and preferences ongoing relationship building regular benefits create continuous touchpoints with your best customers differentiation through exclusivity member only perks give customers a compelling reason to choose your brand over competitors how to setup a subscription based loyalty program in aiq this setup requires a pos with built in discount and loyalty functionality (listed in the enhanced section of https //docs google com/spreadsheets/d/1mh s4ju8hbmkvnmybgfvmmx7w n5vjpxxni3lfhree4/edit?usp=sharing ) before you begin, decide the price of your subscription the benefits or discounts members will receive the subscription cadence (monthly or annually) step 1 create a non stock sku in your pos create a non stock sku in your pos to represent the subscription save the exact sku name for later use step 2 create an audience in aiq in aiq, create an audience based on subscription purchases navigate to customers > audiences create a new audience performed event > purchased sku > contains > {{name of your membership sku}} adjust the date range based on your subscription model step 3 build member discounts create the discounts your subscribers will receive navigate to marketing > discounts make sure to select the audience created in the previous step under ecomm and pos , configure the dollar or percentage discount save and activate the discount