Incoming Text Replies

when customers reply to your sms or mms campaigns, aiq captures those responses and makes them available for review, segmentation, and follow up campaigns reply costs yes it costs money, inbound replies are billed to the retailer the same way outgoing messages are billed the rate depends on the message type sms replies are charged at your per segment sms rate mms replies (with images or media) are charged at your mms rate how replies are stored all replies are saved in the chat inbox (if enabled) so your team can view and respond note chat inbox only available for certain industries in aiq replies are also logged on the customer’s persona profile as an audience trait called text response body this means you can build segments based on reply content, such as if text response body contains “team a” → send a follow up campaign to that audience examples of reply based campaigns polls & contests example “who will win? reply 1 for team a, 2 for team b ” lotteries customers reply with a keyword to enter trivia or predictions example super bowl campaign where replies with the correct team received a discount post game unrecognized replies if a customer replies with something that doesn’t match a keyword or expected response the message is still stored in their persona profile and inbox no automatic message is sent