Marketing
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Campaigns
SMS/MMS Text Campaigns

10DLC for Regulated Industries

12min

10 DLC Registration Benefits for Regulated Industries

  • Cost-Saving Benefits: Registering with AIQ not only saves your communication efforts but also reduces carrier fees by 60% and eliminates the need for phone number refreshes, giving you a lasting and cost-effective solution.
  • Seamless Registration for SMS: Easily register for 10DLC text messaging by logging into your AIQ account. Don't miss out on reaching your customers this holiday season—ensure your campaigns run smoothly by registering today. [Link to blog]
  • Avoid Customer Communication Loss: Unregistered businesses will lose the ability to send text messages starting Dec. 1st. Secure your holiday campaigns now by registering with AIQ and avoid the year-end communication blackout.
  • Risk-Free SMS for Your Business: Despite past filtration risks, registering with AIQ ensures safe, reliable text messaging for businesses like yours, with no carrier interference, as long as you register before Dec. 1st.
  • Exclusive In-Platform Registration: Unlike other platforms, only AIQ allows you to register directly in-platform, simplifying your process and saving you time.
  • Don't Fall Behind Your Competitors: Nearby businesses are already registered for 10DLC, securing their messaging and saving over 20% on carrier fees. Register with AIQ now to level the playing field and protect your customer communication before the Dec. 1st cutoff.

How is it different than 10DLC for non-regulated industries?

Regulated industry messages will send a link that directs customers to a message inbox. This helps to ensure the text messages sent over the network are clean.

  1. Customers will receive a notification link via SMS/MMS.
    • If the customer has not been previously authenticated in AIQ's userbase, they will receive a 2fa prompt and pass through an age gate.
  2. The customer will be taken to their Message inbox.
  3. New and previously seen messages will be available to view from the inbox.
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Registering for 10DLC for Regulated Industries

  • You can choose to register for 10DLC through your AIQ Texting Settings where you will be prompted to fill out the registration form.
  • Once submitted, the form submission can continue to be accessed to view the current approval status or any errors related to the submission.
  • After approval, the associated 10DLC campaign ID will automatically be added into your AIQ settings. Within 24 hours all unregistered numbers will be released and 49 new registered phone numbers will be purchased that are attached to the proper campaign.

10DLC Message Settings

Create campaigns and design your customer message inbox from your AIQ Text settings.

The settings panel includes options to customize your brand name, colors, and the basic theme of your message inbox.

Legacy Text campaigns (ongoing, repeated, etc.) will be set to inactive. Update any legacy campaigns you wish to continue using: pick a new 10DLC-approved template and scrub of any regulated content.

10DLC Messaging Requirements

10DLC campaigns for regulated industries have strict requirements. If you don't follow these requirements, you can potentially get your business flagged or even banned across all telecom platforms.

In some cases you may be able to re-register. In most cases you will be required to register as a completely new entity (LLC, Corp, etc.).

What NOT to include in SMS/MMS campaigns

  • The included brand name CANNOT refer to the regulated industry.
    • Examples: “Kush Dreams” would use “KDreams” as their clean telecom version.
  • You need to be EXTREMELY careful with texting logo/ MMS media.
    • Do not upload or use any risky images, including:
      • Menus
      • Regulated industry terms/ images
      • brand names or logs with regulated terms/ images within them
    • If your logo contains regulated industry imagery or text, we recommend using a clean version of your logo that does not include this imagery or text.

FAQs

Can I register multiple agency accounts under a single 10DLC registration?

No. Agencies with multiple advertiser accounts will need to register each advertiser account in AIQ separately.

Can I register my regulated Canadian agency for 10DLC?

Regulated industries in Canada, doing business in Canada, do not need to register for 10DLC at this time.

How long does it take to get 10DLC registration approved?

Early registrants may see a response within 48 hours. Once this is fully operational, you can expect a response time closer to 7 to 14 days.

An auditor will respond to the registration form that you've filled out, which can be done right in AIQ, see Texting Settings.

How do I know if I'm approved?

We will send you an email as well as update your status in app under Texting Settings.

What about MMS (image only) that contain regulated imagery/terms that are obscured from OCR scanners?

After December 1, 2024, you will be required to register for 10DLC in order to send any text messages for regulated industries on all platforms, including AIQ. Before December 1, you can continue to send MMS as usual.

What if I already registered for 10DLC with a different provider (not AIQ)?

We cannot transfer numbers nor transfer registration from a different provider. You will need to re-register with AIQ.

What if I am a parent company with multiple brands, but only one registered 10DLC account, can I send 10DLC campaigns for each brand to their respective customers using a single 10DLC registration?

Yes. Under Retail Store settings, brands can set a Brand Nickname to be used as a macro to interchange appropriate brand names within the 10DLC campaigns.

You can also set up a per-store image in Texting Settings > Default Text Message Templates > By Store Settings, which can be used as your individual store logos.

How are Opens and Clicks tracked with this type of campaign?