Brands
Loops for Brands
5 min
loops is in beta as of 8/19/25 if you are a brand that would like early access, please reach out to your csm how to create a loop to create a loop and for faqs, see loops docid\ m2gd7l43eezlbyodzrxgi what is loops? loops are paid placements built specifically for the cannabis journey unlike programmatic ads or marketplace listings, loops are delivered directly through retailer channels where your customers are already shopping, such as menus, in mobile apps, and campaigns this means youβre not just buying ad space youβre buying access to real purchase moments why use loops? as a brand, traditional ad channels create challenges limited attribution (hard to prove roi) bots and unverified impressions no buyer behavior targeting with loops, you get verified impressions across 4,400+ retail locations access to millions of opted in cannabis shoppers up to 6x higher engagement than static menu placements real time reporting that ties impressions directly to transactions how loops work placement your product or brand message appears in retailer channels engagement shoppers see your loop while browsing or purchasing attribution aiq tracks results from impression to sale optimization reporting shows which placements drive the most conversions, so you can adjust future campaigns benefits for your brand visibility without compliance headaches ads run through retailer communications, already compliant with cannabis marketing rules control you choose your message and creative performance insights measure success at the sku, store, or campaign level scalability launch across hundreds of retail partners simultaneously β
tip for brands some retailers generate enough loop revenue to cover their aiq subscription costs entirely this means your campaigns not only drive sales but also strengthen retail partnerships