SMS/MMS Text Campaigns
Texting is a great way to reach your customers, although there can be some hurdles. AIQ has designed our text campaign feature around maximum distribution and deliverability.
To get started with texting, you'll first want to make sure your customer list has been uploaded to AIQ (or ingested via POS or other integration) and that your customers are opted-in to receive your texts. See Texting: Opting In & Out.
- Navigate to Marketing > Campaigns
- Click Create Campaign
- Select Text as your channel and continue.
- Custom Notifications are optional and if left blank, the customer would receive the Default notice of new messages you have in place via Settings > Texting defaults.
If you add a Custom notification, avoid any regulated industry or promotional language to avoid carrier blockage, include the {{landingPage}} macro,.
6. The Landing Page is where you create the page that customers see after clicking the link in your text. See Visual Designer: Emails & Landing Pages for how to build your landing pages.
7. Previewing your text: When finalizing content on Step 3 of the campaign builder, you will now see a 'Send Preview' button just above the phone preview.
- Note: Preview text will cost the same credit amount as a regular SMS or MMS message.
10DLC (10-digit long code) is a system that allows businesses to send SMS messages using standard 10-digit phone numbers. It provides a cost-effective and regulated alternative to short codes, ensuring compliance with carrier guidelines while allowing for higher message throughput and recognizable, local phone numbers for business communications.
See 10DLC for Regulated Industries for more information.
The TCPA compliant messaging window is 8am - 8pm, time zone is dependent on the information we provide for the customer. This is how we determine where they are (in order of priority):
- Customer's address provided on their persona
- Favorite store address
- Phone number area code
AIQ will not message outside of the messaging window, provided that the information provided for the customer is an accurate representation of what timezone they are currently in.
The system, by default, attempts to send the message four times when sending a double opt-in.
