Purchase and Discount Traits

persona purchase traits purchase traits provide insights into the purchasing behavior of personas, tracking various aspects such as the purchase method and details of transactions these traits include information about online and in store purchases, specific products, brands, categories, skus bought, and more to help in segmenting customers based on preferences and purchase patterns trait name trait description selection options flow re entry? ordered online indicates if the persona ordered online more than, exactly, less than, in range yes purchased from store indicates if the persona purchased from a store starts with, ends with, contains, does not contain, matches regex yes purchased product the product purchased by the persona starts with, ends with, contains, does not contain, matches regex yes purchased brand the brand purchased by the persona starts with, ends with, contains, does not contain, matches regex yes purchased category the category purchased by the persona starts with, ends with, contains, does not contain, matches regex yes purchased sku the sku purchased by the persona starts with, ends with, contains, does not contain, matches regex yes purchase fulfillment type the type of purchase fulfillment used by the persona starts with, ends with, contains, does not contain, matches regex yes first purchase the date of the persona's first purchase after, on, before, between, in last, in next yes second last purchase the date of the persona's second last purchase after, on, before, between, in last, in next yes last purchase the date of the persona's last purchase after, on, before, between, in last, in next yes last purchase contains category indicates if the last purchase contains a specific category is unknown, has any value, starts with, ends with, contains, does not contain, matches regex yes payment method the payment method used by the persona starts with, ends with, contains, does not contain, matches regex yes paid cash x times indicates if the persona paid cash a specific number of times more than, exactly, less than, in range yes paid with card x times indicates if the persona paid with a card a specific number of times more than, exactly, less than, in ra yes persona store traits persona store traits track details about the persona's interactions with physical store locations, including their favorite stores and the most recent stores visited these traits provide location information for favorite and last visited stores, as well as specific store ids, helping to target by geographical preferences and shopping patterns of personas trait name trait description selection options flow re entry? favorite store's city the city of the persona's favorite store is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no favorite store's state/province the state or province of the persona's favorite store is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no favorite store's country the country of the persona's favorite store is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no last store visited the last store visited by the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex yes last store id visited the id of the last store visited by the persona more than, exactly, less than, is unknown, has any value, in range yes last store's state/province the state or province of the last store visited by the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no last store's country the country of the last store visited by the persona is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no loyalty and discount traits loyalty and discount traits provide insights into a persona's engagement with loyalty programs and usage of discounts, tracking details such as coupon usage, discount ids, and redemption activities these traits include information on the use and non use of discount ids, expiration dates, and total loyalty points redeemed, helping to understand the persona's value and behavior to help with crafting valuable loyalty and promotional frameworks trait name trait description selection options flow re entry? used coupon indicates if the persona used a coupon is unknown, has any value, starts with, ends with, contains, does not contain, matches regex yes used discount id the discount id used by the persona starts with, ends with, contains, does not contain, matches regex yes did not use discount id indicates if the persona did not use a discount id starts with, ends with, contains, does not contain, matches regex yes relative expiration date for discount id the relative expiration date for the discount id used by the persona starts with, ends with, contains, does not contain, matches regex yes expiration date for discount id the expiration date for the discount id used by the persona starts with, ends with, contains, does not contain, matches regex yes total points redeemed the total points redeemed by the persona more than, exactly, less than, is unknown, has any value, in range no total points redeemed by date range the total points redeemed by the persona for a specific date range more than, exactly, less than, is unknown, has any value, in range, between yes signed up/first seen the date the persona signed up or was first seen after, on, before, between, in last, in next no