Performed Traits

marketing status traits marketing status traits track a persona's consent and engagement with various communication channels, such as text, email, browser, voice, and native push notifications these traits include the status, dates of opting in or out, and any request failures, providing a comprehensive selection of persona communication preferences and interactions to message only the right customers trait name trait description selection options text opt in status the text opt in status of the persona is true, is false text opt in date the text opt in date of the persona after, on, before, between, in last, in next text opt in request status the text opt in request status of the persona is true, is false text opt in request failure status the text opt in request failure status of the persona is true, is false text opt out status the text opt out status of the persona is true, is false test opt out date the text opt out date of the persona after, on, before, between, in last, in next email opt in status the email opt in status of the persona is true, is false email opt out status the email opt out status of the persona is true, is false email opt in time the email opt in time of the persona after, on, before, between, in last, in next email opt out date the email opt out date of the persona after, on, before, between, in last, in next browser opt in status the browser opt in status of the persona is true, is false browser opt out status the browser opt out status of the persona is true, is false browser opt out date the browser opt out date of the persona after, on, before, between, in last, in next voice opt in status the voice opt in status of the persona is true, is false voice opt in date the voice opt in date of the persona after, on, before, between, in last, in next voice opt out status the voice opt out status of the persona is true, is false voice opt out date the voice opt out date of the persona after, on, before, between, in last, in next native push opt in status the native push opt in status of the persona is true, is false native push opt out status the native push opt out status of the persona is true, is false native push opt in date the native push opt in date of the persona after, on, before, between, in last, in next native push opt out date the native push opt out date of the persona after, on, before, between, in last, in next viewed url the url viewed by the persona starts with, ends with, contains, does not contain, matches regex apple wallet pass installed status status for if a persona has an apple wallet pass installed is true, is false google wallet pass installed status status for if a persona has a google wallet pass installed is true, is false any wallet pass installed status status for if a persona has any wallet pass installed is true, is false apple wallet pass installed date date for when a persona installed an apple wallet pass after, on, before, between, in last, in next apple wallet pass uninstalled date date for when a persona uninstalled an apple wallet pass after, on, before, between, in last, in next google wallet pass installed date date for when a persona installed a google wallet pass after, on, before, between, in last, in next google wallet pass uninstalled date date for when a persona uninstalled a google wallet pass after, on, before, between, in last, in next any wallet pass installed date date for when a persona installed a wallet pass after, on, before, between, in last, in next any wallet pass unisntalled date date for when a persona uninstalled a wallet pass after, on, before, between, in last, in next campaign traits campaign traits provide detailed tracking of a persona's interactions with campaign related communications these traits measure the number of messages received, opened, and failed, as well as actions like link clicks and engagement with ads, offering insights into the effectiveness of campaigns and creating audiences based on persona responsiveness trait name trait description selection options number of received texts the number of received texts by the persona more than, exactly, less than, in range number of received emails the number of received emails by the persona more than, exactly, less than, in range number of received browser messages the number of received browser messages by the persona more than, exactly, less than, in range number of received native pushes the number of received native pushes by the persona more than, exactly, less than, in range number of shown ads the number of shown ads to the persona more than, exactly, less than, in range received msg from campaign id indicates if a message was received from a campaign id starts with, ends with, contains, does not contain, matches regex failed sms from campaign id indicates if an sms failed from a campaign id starts with, ends with, contains, does not contain, matches regex failed email from campaign id indicates if an email failed from a campaign id starts with, ends with, contains, does not contain, matches regex failed push from campaign id indicates if a push notification failed from a campaign id starts with, ends with, contains, does not contain, matches regex failed voice from campaign id indicates if a voice message failed from a campaign id starts with, ends with, contains, does not contain, matches regex failed voice (x) times indicates if a voice message failed a specific number of times more than, exactly, less than, in range failed email (x) times indicates if an email failed a specific number of times more than, exactly, less than, in range failed sms (x) times indicates if an sms failed a specific number of times more than, exactly, less than, in range failed push (x) times indicates if a push notification failed a specific number of times more than, exactly, less than, in range opened sms from campaign id indicates if an sms was opened from a campaign id starts with, ends with, contains, does not contain, matches regex opened sms from any campaign indicates if an sms was opened from any campaign after, on, before, between, in last, in next received any text indicates if any text was received after, on, before, between, in last, in next clicked link from campaign id indicates if a link was clicked from a campaign id starts with, ends with, contains, does not contain, matches regex number of clicked links in campaign messages the number of clicked links in campaign messages more than, exactly, less than, in range did not open any sms indicates if no sms was opened after, on, before, between, in last, in next number of opened smss the number of opened smss more than, exactly, less than, in range opened email from campaign id indicates if an email was opened from a campaign id starts with, ends with, contains, does not contain, matches regex opened any email indicates if any email was opened after, on, before, between, in last, in next opened native push from campaign id indicates if a native push notification was opened from a campaign id {typeahead chooser} number of opened emails the number of opened emails more than, exactly, less than, in range sent msg with text body indicates if a message was sent with text body starts with, ends with, contains, does not contain, matches regex clicked wallet pass cta from campaign id indicates if a wallet pass cta on the "back of the card" was clicked on starts with, ends with, contains, does not contain, matches regex clicked wallet pass cta (x) times indicates how many times a wallet pass cta was clicked on more than, exactly, less than, in range clicked in wallet pass landing page from campaign id indicates if a link within the linked wallet pass landing page (via the cta) was clicked on starts with, ends with, contains, does not contain, matches regex clicked in wallet pass landing page (x) times indicates how many times a link in the landing page was clicked on more than, exactly, less than, in range undelivered wallet pass (x) times indicates if a wallet pass notification failed a specific number of times more than, exactly, less than, in range pass failure from campaign id indicates if a wallet pass notification failed from a specific campaign id starts with, ends with, contains, does not contain, matches regex survey traits survey traits track whether a persona answered a survey and the specific answers they provided, helping to gauge target customers based on their feedback and insights trait name trait description selection options answered survey indicates if the persona answered a survey {typeahead chooser} + anytime, after, on, before, between, in last, in next survey question answer the survey question answer given by the persona {typeahead chooser} + is unknown, has any value, starts with, ends with, contains, does not contain, matches regex abandoned cart traits abandoned cart traits indicate whether a persona abandoned a shopping cart and (if available) the total value of items left in the cart, providing targeted marketing opportunities for potential lost sales trait name trait description selection options abandoned cart indicates if a cart was abandoned after, on, before, between, in last, in next amount in abandoned cart(s) the amount in abandoned cart(s) more than, exactly, less than, in range raf traits these traits are only available for loyalty pro accounts refer a friend traits track the engagement and purchasing behavior of friends referred by a personas these traits include whether referred friends opted in, made purchases, the total and average amounts spent by referred friends, the total number of orders made by them, and the contact information of the referrer, providing effective targeting for messaging and rewards trait name trait description selection options referred friends that opted in indicates if referred friends opted in (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range referred friends who purchased indicates if referred friends made a purchase the number selected indicates # of referred friends, not # of purchases (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range total orders made by referred friends the total number of orders made by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range average total spent by referred friend the average total spent by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range total spent by referred friends the total amount spent by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range reference first sale amount should pull personas who referred a friend that spent x amount of dollars on their first sale (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range referred by contact id/phone the persona id or phone number of the referrer (requires pro loyalty) is unknown, has any value, starts with, ends with, contains, does not contain, matches regex total spent by brand the total amount of spend (pre tax) for a specific brand more than, exactly, less than, is unknown, has any value, in range collectible code traits see docid\ cdznx8ijbsgo3wb7t1qoc trait name trait description selection options signed up via collectibles if customer signed up via collectible code input after, on, before, between, in last, in next collectible v2 code prefix if you generated a custom code prefix, can use that here starts with, ends with, contains, does not contain, matches regex collectible v2 batch id target users from only a specific collecible code batch id starts with, ends with, contains, does not contain, matches regex