Performed Traits

marketing status traits marketing status traits track a persona's consent and engagement with various communication channels, such as text, email, browser, voice, and native push notifications these traits include the status, dates of opting in or out, and any request failures, providing a comprehensive selection of persona communication preferences and interactions to message only the right customers trait name trait description selection options flow re entry? text opt in status the text opt in status of the persona is true, is false no text opt in date the text opt in date of the persona after, on, before, between, in last, in next no text opt in request status the text opt in request status of the persona is true, is false no text opt in request failure status the text opt in request failure status of the persona is true, is false no text opt out status the text opt out status of the persona is true, is false no test opt out date the text opt out date of the persona after, on, before, between, in last, in next no email opt in status the email opt in status of the persona is true, is false no email opt out status the email opt out status of the persona is true, is false no email opt in time the email opt in time of the persona after, on, before, between, in last, in next no email opt out date the email opt out date of the persona after, on, before, between, in last, in next no browser opt in status the browser opt in status of the persona is true, is false no browser opt out status the browser opt out status of the persona is true, is false no browser opt out date the browser opt out date of the persona after, on, before, between, in last, in next no voice opt in status the voice opt in status of the persona is true, is false no voice opt in date the voice opt in date of the persona after, on, before, between, in last, in next no voice opt out status the voice opt out status of the persona is true, is false no voice opt out date the voice opt out date of the persona after, on, before, between, in last, in next no native push opt in status the native push opt in status of the persona is true, is false no native push opt out status the native push opt out status of the persona is true, is false no native push opt in date the native push opt in date of the persona after, on, before, between, in last, in next no native push opt out date the native push opt out date of the persona after, on, before, between, in last, in next no viewed url the url viewed by the persona starts with, ends with, contains, does not contain, matches regex yes apple wallet pass installed status status for if a persona has an apple wallet pass installed is true, is false no google wallet pass installed status status for if a persona has a google wallet pass installed is true, is false no any wallet pass installed status status for if a persona has any wallet pass installed is true, is false no apple wallet pass installed date date for when a persona installed an apple wallet pass after, on, before, between, in last, in next no apple wallet pass uninstalled date date for when a persona uninstalled an apple wallet pass after, on, before, between, in last, in next no google wallet pass installed date date for when a persona installed a google wallet pass after, on, before, between, in last, in next no google wallet pass uninstalled date date for when a persona uninstalled a google wallet pass after, on, before, between, in last, in next no any wallet pass installed date date for when a persona installed a wallet pass after, on, before, between, in last, in next no any wallet pass uninstalled date date for when a persona uninstalled a wallet pass after, on, before, between, in last, in next no campaign traits campaign traits provide detailed tracking of a persona's interactions with campaign related communications these traits measure the number of messages received, opened, and failed, as well as actions like link clicks and engagement with ads, offering insights into the effectiveness of campaigns and creating audiences based on persona responsiveness trait name trait description selection options flow re entry? number of received texts the number of received texts by the persona more than, exactly, less than, in range yes number of received emails the number of received emails by the persona more than, exactly, less than, in range yes number of received browser messages the number of received browser messages by the persona more than, exactly, less than, in range yes number of received native pushes the number of received native pushes by the persona more than, exactly, less than, in range yes number of shown ads the number of shown ads to the persona more than, exactly, less than, in range yes received msg from campaign id indicates if a message was received from a campaign id starts with, ends with, contains, does not contain, matches regex yes failed sms from campaign id indicates if an sms failed from a campaign id starts with, ends with, contains, does not contain, matches regex yes failed email from campaign id indicates if an email failed from a campaign id starts with, ends with, contains, does not contain, matches regex yes failed push from campaign id indicates if a push notification failed from a campaign id starts with, ends with, contains, does not contain, matches regex yes failed voice from campaign id indicates if a voice message failed from a campaign id starts with, ends with, contains, does not contain, matches regex yes failed voice (x) times indicates if a voice message failed a specific number of times more than, exactly, less than, in range yes failed email (x) times indicates if an email failed a specific number of times more than, exactly, less than, in range yes failed sms (x) times indicates if an sms failed a specific number of times more than, exactly, less than, in range yes failed push (x) times indicates if a push notification failed a specific number of times more than, exactly, less than, in range yes opened sms from campaign id indicates if an sms was opened from a campaign id starts with, ends with, contains, does not contain, matches regex yes opened sms from any campaign indicates if an sms was opened from any campaign after, on, before, between, in last, in next yes received any text indicates if any text was received after, on, before, between, in last, in next yes clicked link from campaign id indicates if a link was clicked from a campaign id starts with, ends with, contains, does not contain, matches regex yes number of clicked links in campaign messages the number of clicked links in campaign messages more than, exactly, less than, in range yes did not open any sms indicates if no sms was opened after, on, before, between, in last, in next no number of opened smss the number of opened smss more than, exactly, less than, in range yes opened email from campaign id indicates if an email was opened from a campaign id starts with, ends with, contains, does not contain, matches regex yes opened any email indicates if any email was opened after, on, before, between, in last, in next yes opened native push from campaign id indicates if a native push notification was opened from a campaign id {typeahead chooser} yes number of opened emails the number of opened emails more than, exactly, less than, in range yes sent msg with text body indicates if a message was sent with text body starts with, ends with, contains, does not contain, matches regex no clicked wallet pass cta from campaign id indicates if a wallet pass cta on the "back of the card" was clicked on starts with, ends with, contains, does not contain, matches regex yes clicked wallet pass cta (x) times indicates how many times a wallet pass cta was clicked on more than, exactly, less than, in range yes clicked in wallet pass landing page from campaign id indicates if a link within the linked wallet pass landing page (via the cta) was clicked on starts with, ends with, contains, does not contain, matches regex yes clicked in wallet pass landing page (x) times indicates how many times a link in the landing page was clicked on more than, exactly, less than, in range yes failed wallet pass (x) times indicates if a wallet pass notification failed a specific number of times more than, exactly, less than, in range no failed wallet pass from campaign id indicates if a wallet pass notification failed from a specific campaign id starts with, ends with, contains, does not contain, matches regex no flow traits trait name trait description selection options flow re entry? flow started indicates that a persona has started a specific flow flow selection no flow completed indicates that a persona has reached the end of a specific flow and completed all steps flow selection no personas current flow step shows the step a persona is currently in within an active flow flow selection + node selection no completed step in flow indicates that a persona has completed a specific step within a flow flow selection + node selection no has made a purchase from flow indicates that a persona's purchase/order is attributed to a flow flow selection no has redeemed a discount from flow indicates that a persona redeemed a discount from a flow flow selection no has opened a message from flow indicates that a persona opened a message (emai, sms, etc ) from a flow flow selection no survey traits survey traits track whether a persona answered a survey and the specific answers they provided, helping to gauge target customers based on their feedback and insights trait name trait description selection options flow re entry? answered survey indicates if the persona answered a survey {typeahead chooser} + anytime, after, on, before, between, in last, in next yes survey question answer the survey question answer given by the persona {typeahead chooser} + is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no abandoned cart traits abandoned cart traits indicate whether a persona abandoned a shopping cart and (if available) the total value of items left in the cart, providing targeted marketing opportunities for potential lost sales trait name trait description selection options flow re entry? abandoned cart indicates if a cart was abandoned after, on, before, between, in last, in next yes amount in abandoned cart(s) the amount in abandoned cart(s) more than, exactly, less than, in range yes raf traits these traits are only available for loyalty pro accounts refer a friend traits track the engagement and purchasing behavior of friends referred by a personas these traits include whether referred friends opted in, made purchases, the total and average amounts spent by referred friends, the total number of orders made by them, and the contact information of the referrer, providing effective targeting for messaging and rewards trait name trait description selection options flow re entry? referred friends that opted in indicates if referred friends opted in (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no referred friends who purchased indicates if referred friends made a purchase the number selected indicates # of referred friends, not # of purchases (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no total orders made by referred friends the total number of orders made by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no average total spent by referred friend the average total spent by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no total spent by referred friends the total amount spent by referred friends (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no reference first sale amount should pull personas who referred a friend that spent x amount of dollars on their first sale (requires pro loyalty) more than, exactly, less than, is unknown, has any value, in range no referred by contact id/phone the persona id or phone number of the referrer (requires pro loyalty) is unknown, has any value, starts with, ends with, contains, does not contain, matches regex no total spent by brand the total amount of spend (pre tax) for a specific brand more than, exactly, less than, is unknown, has any value, in range no collectible code traits see docid\ cdznx8ijbsgo3wb7t1qoc trait name trait description selection options flow re entry? signed up via collectibles if customer signed up via collectible code input after, on, before, between, in last, in next no collectible v2 code prefix if you generated a custom code prefix, can use that here starts with, ends with, contains, does not contain, matches regex no collectible v2 batch id target users from only a specific collecible code batch id starts with, ends with, contains, does not contain, matches regex no