Performed Traits

7min

Marketing Status Traits
Marketing status traits track a persona's consent and engagement with various communication channels, such as text, email, browser, voice, and native push notifications. These traits include the status, dates of opting in or out, and any request failures, providing a comprehensive selection of persona communication preferences and interactions to message only the right customers. 
Trait Name
Trait Description
Selection options
Text opt-in status
The text opt-in status of the persona.
is true, is false
Text opt-in date
The text opt-in date of the persona.
after, on, before, between, in last, in next
Text opt-in request status
The text opt-in request status of the persona.
is true, is false
Text opt-in request failure status
The text opt-in request failure status of the persona.
is true, is false
Text opt-out status
The text opt-out status of the persona.
is true, is false
Test opt-out date
The text opt-out date of the persona.
after, on, before, between, in last, in next
Email opt-in status
The email opt-in status of the persona.
is true, is false
Email opt-out status
The email opt-out status of the persona.
is true, is false
Email opt-in time
The email opt-in time of the persona.
after, on, before, between, in last, in next
Email opt-out date
The email opt-out date of the persona.
after, on, before, between, in last, in next
Browser opt-in status
The browser opt-in status of the persona.
is true, is false
Browser opt-out status
The browser opt-out status of the persona.
is true, is false
Browser opt-out date
The browser opt-out date of the persona.
after, on, before, between, in last, in next
Voice opt-in status
The voice opt-in status of the persona.
is true, is false
Voice opt-in date
The voice opt-in date of the persona.
after, on, before, between, in last, in next
Voice opt-out status
The voice opt-out status of the persona.
is true, is false
Voice opt-out date
The voice opt-out date of the persona.
after, on, before, between, in last, in next
Native push opt-in status
The native push opt-in status of the persona.
is true, is false
Native push opt-out status
The native push opt-out status of the persona.
is true, is false
Native push opt-in date
The native push opt-in date of the persona.
after, on, before, between, in last, in next
Native push opt-out date
The native push opt-out date of the persona.
after, on, before, between, in last, in next
Viewed URL
The URL viewed by the persona.
starts with, ends with, contains, does not contain, matches regex
Campaign Traits
Campaign traits provide detailed tracking of a persona's interactions with campaign-related communications. These traits measure the number of messages received, opened, and failed, as well as actions like link clicks and engagement with ads, offering insights into the effectiveness of campaigns and creating audiences based on persona responsiveness.
Trait Name
Trait Description
Selection Options
Number of received texts
The number of received texts by the persona.
more than, exactly, less than, in range
Number of received emails
The number of received emails by the persona.
more than, exactly, less than, in range
Number of received browser messages
The number of received browser messages by the persona.
more than, exactly, less than, in range
Number of received native pushes
The number of received native pushes by the persona.
more than, exactly, less than, in range
Number of shown ads
The number of shown ads to the persona.
more than, exactly, less than, in range
Received msg from Campaign ID
Indicates if a message was received from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Failed SMS from Campaign ID
Indicates if an SMS failed from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Failed Email from Campaign ID
Indicates if an email failed from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Failed Push from Campaign ID
Indicates if a push notification failed from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Failed Voice from Campaign ID
Indicates if a voice message failed from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Failed Voice (x) times
Indicates if a voice message failed a specific number of times.
more than, exactly, less than, in range
Failed Email (x) times
Indicates if an email failed a specific number of times.
more than, exactly, less than, in range
Failed SMS (x) times
Indicates if an SMS failed a specific number of times.
more than, exactly, less than, in range
Failed Push (x) times
Indicates if a push notification failed a specific number of times.
more than, exactly, less than, in range
Opened SMS from Campaign ID
Indicates if an SMS was opened from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Opened SMS from any campaign
Indicates if an SMS was opened from any campaign.
after, on, before, between, in last, in next
Received any text
Indicates if any text was received.
after, on, before, between, in last, in next
Clicked link from Campaign ID
Indicates if a link was clicked from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Number of clicked links in campaign messages
The number of clicked links in campaign messages.
more than, exactly, less than, in range
Did not open any SMS
Indicates if no SMS was opened.
after, on, before, between, in last, in next
Number of Opened SMSs
The number of opened SMSs.
more than, exactly, less than, in range
Opened Email from Campaign ID
Indicates if an email was opened from a campaign ID.
starts with, ends with, contains, does not contain, matches regex
Opened any email
Indicates if any email was opened.
after, on, before, between, in last, in next
Opened Native Push from Campaign ID
Indicates if a native push notification was opened from a campaign ID.
{typeahead chooser}
Number of opened emails
The number of opened emails.
more than, exactly, less than, in range
Sent msg with text body
Indicates if a message was sent with text body.
starts with, ends with, contains, does not contain, matches regex
Survey Traits
Survey traits track whether a persona answered a survey and the specific answers they provided, helping to gauge target customers based on their feedback and insights.
Trait Name
Trait Description
Selection Options
Answered Survey
Indicates if the persona answered a survey.
{typeahead chooser} + anytime, after, on, before, between, in last, in next
Survey Question Answer
The survey question answer given by the persona.
{typeahead chooser} + is unknown, has any value, starts with, ends with, contains, does not contain, matches regex
Abandoned Cart Traits
Abandoned cart traits indicate whether a persona abandoned a shopping cart and (if available) the total value of items left in the cart, providing targeted marketing opportunities for potential lost sales.
Trait Name
Trait Description
Selection Options
Abandoned Cart
Indicates if a cart was abandoned.
after, on, before, between, in last, in next
Amount in abandoned cart(s)
The amount in abandoned cart(s).
more than, exactly, less than, in range
RAF Traits
These traits are only available for Loyalty Pro accounts.
Refer-a-friend traits track the engagement and purchasing behavior of friends referred by a personas. These traits include whether referred friends opted in, made purchases, the total and average amounts spent by referred friends, the total number of orders made by them, and the contact information of the referrer, providing effective targeting for messaging and rewards.
Trait Name
Trait Description
Selection Options
Referred friends that opted-in
Indicates if referred friends opted in (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Referred friends who purchased
Indicates if referred friends made a purchase (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Total orders made by referred friends
The total number of orders made by referred friends (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Average total spent by referred friend
The average total spent by referred friends (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Total spent by referred friends
The total amount spent by referred friends (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Reference first sale amount
Should pull personas who referred a friend that spent X amount of dollars on their first sale (Requires PRO Loyalty).
more than, exactly, less than, is unknown, has any value, in range
Referred by contact ID/phone
The persona ID or phone number of the referrer (Requires PRO Loyalty).
is unknown, has any value, starts with, ends with, contains, does not contain, matches regex
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Trait Name	Trait Description	Selection options
Text opt-in status	The text opt-in status of the persona.	is true, is false
Text opt-in date	The text opt-in date of the persona.	after, on, before, between, in last, in next
Text opt-in request status	The text opt-in request status of the persona.	is true, is false
Text opt-in request failure status	The text opt-in request failure status of the persona.	is true, is false
Text opt-out status	The text opt-out status of the persona.	is true, is false
Test opt-out date	The text opt-out date of the persona.	after, on, before, between, in last, in next
Email opt-in status	The email opt-in status of the persona.	is true, is false
Email opt-out status	The email opt-out status of the persona.	is true, is false
Email opt-in time	The email opt-in time of the persona.	after, on, before, between, in last, in next
Email opt-out date	The email opt-out date of the persona.	after, on, before, between, in last, in next
Browser opt-in status	The browser opt-in status of the persona.	is true, is false
Browser opt-out status	The browser opt-out status of the persona.	is true, is false
Browser opt-out date	The browser opt-out date of the persona.	after, on, before, between, in last, in next
Voice opt-in status	The voice opt-in status of the persona.	is true, is false
Voice opt-in date	The voice opt-in date of the persona.	after, on, before, between, in last, in next
Voice opt-out status	The voice opt-out status of the persona.	is true, is false
Voice opt-out date	The voice opt-out date of the persona.	after, on, before, between, in last, in next
Native push opt-in status	The native push opt-in status of the persona.	is true, is false
Native push opt-out status	The native push opt-out status of the persona.	is true, is false
Native push opt-in date	The native push opt-in date of the persona.	after, on, before, between, in last, in next
Native push opt-out date	The native push opt-out date of the persona.	after, on, before, between, in last, in next
Viewed URL	The URL viewed by the persona.	starts with, ends with, contains, does not contain, matches regex

Trait Name	Trait Description	Selection Options
Number of received texts	The number of received texts by the persona.	more than, exactly, less than, in range
Number of received emails	The number of received emails by the persona.	more than, exactly, less than, in range
Number of received browser messages	The number of received browser messages by the persona.	more than, exactly, less than, in range
Number of received native pushes	The number of received native pushes by the persona.	more than, exactly, less than, in range
Number of shown ads	The number of shown ads to the persona.	more than, exactly, less than, in range
Received msg from Campaign ID	Indicates if a message was received from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Failed SMS from Campaign ID	Indicates if an SMS failed from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Failed Email from Campaign ID	Indicates if an email failed from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Failed Push from Campaign ID	Indicates if a push notification failed from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Failed Voice from Campaign ID	Indicates if a voice message failed from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Failed Voice (x) times	Indicates if a voice message failed a specific number of times.	more than, exactly, less than, in range
Failed Email (x) times	Indicates if an email failed a specific number of times.	more than, exactly, less than, in range
Failed SMS (x) times	Indicates if an SMS failed a specific number of times.	more than, exactly, less than, in range
Failed Push (x) times	Indicates if a push notification failed a specific number of times.	more than, exactly, less than, in range
Opened SMS from Campaign ID	Indicates if an SMS was opened from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Opened SMS from any campaign	Indicates if an SMS was opened from any campaign.	after, on, before, between, in last, in next
Received any text	Indicates if any text was received.	after, on, before, between, in last, in next
Clicked link from Campaign ID	Indicates if a link was clicked from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Number of clicked links in campaign messages	The number of clicked links in campaign messages.	more than, exactly, less than, in range
Did not open any SMS	Indicates if no SMS was opened.	after, on, before, between, in last, in next
Number of Opened SMSs	The number of opened SMSs.	more than, exactly, less than, in range
Opened Email from Campaign ID	Indicates if an email was opened from a campaign ID.	starts with, ends with, contains, does not contain, matches regex
Opened any email	Indicates if any email was opened.	after, on, before, between, in last, in next
Opened Native Push from Campaign ID	Indicates if a native push notification was opened from a campaign ID.	{typeahead chooser}
Number of opened emails	The number of opened emails.	more than, exactly, less than, in range
Sent msg with text body	Indicates if a message was sent with text body.	starts with, ends with, contains, does not contain, matches regex

Trait Name	Trait Description	Selection Options
Answered Survey	Indicates if the persona answered a survey.	{typeahead chooser} + anytime, after, on, before, between, in last, in next
Survey Question Answer	The survey question answer given by the persona.	{typeahead chooser} + is unknown, has any value, starts with, ends with, contains, does not contain, matches regex

Trait Name	Trait Description	Selection Options
Abandoned Cart	Indicates if a cart was abandoned.	after, on, before, between, in last, in next
Amount in abandoned cart(s)	The amount in abandoned cart(s).	more than, exactly, less than, in range

Trait Name	Trait Description	Selection Options
Referred friends that opted-in	Indicates if referred friends opted in (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Referred friends who purchased	Indicates if referred friends made a purchase (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Total orders made by referred friends	The total number of orders made by referred friends (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Average total spent by referred friend	The average total spent by referred friends (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Total spent by referred friends	The total amount spent by referred friends (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Reference first sale amount	Should pull personas who referred a friend that spent X amount of dollars on their first sale (Requires PRO Loyalty).	more than, exactly, less than, is unknown, has any value, in range
Referred by contact ID/phone	The persona ID or phone number of the referrer (Requires PRO Loyalty).	is unknown, has any value, starts with, ends with, contains, does not contain, matches regex

Updated 20 Nov 2024

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