Marketing
Campaigns
Native Push Campaigns
2min
If you have our Loyalty App, you can send your customers native push notifications. It's just as easy as sending SMS messages but with the none of the filtration issues.
Push Notifications can also be sent via other third-party apps that use our API, such as Digitial Awesome.
- Navigate to Marketing > Campaigns
- Click Create Campaign button
- On the Channels screen, select Native Push
- Click Continue
- Continue to Content and fill out the information:
- Feature image: This image will show on the right side of the push notification. The minimum width is 300 pixels, and the maximum width is 800 pixels. The most common sizes are 512x256 and 800x400.
- Subject: This will show above the message. Recommended character length is 50 characters, this will allow for a preview on most devices. Emojis are allowed in the subject line.
- Message: The maximum number of characters depends on the device preview; we recommend a maximum of 150 characters.
- Emoji: Select emojis for use in your message.
- Personalization: Copy and paste a macro below to let AIQ know that you would like us to personalize your message. Please keep in mind that messages will not send out if the data required to replace a macro isn't available.
- Macros {{macros}} Can be used to automatically pull unique data about the individual you're messaging to personalize the message.
- If the data required to replace a macro isn't available for a contact in the audience you select for the campaign, the message will not send to that contact so we caution against using too many macros in any given campaign.
- Discount macros: Copy and paste a discount macro into your message. Discount macros will be automatically converted into shortened URL's, that when clicked, will open up on the users phone.
- Survey macros: Copy and paste a survey macro into your message. Survey macros will be automatically converted into shortened URL's, that when clicked, will open up on the users phone.
Unlike other channels (like SMS) where you need to be concerned about using regulated language, push notifications are not subject to the same restrictions.
7. Continue to Review. See Campaign Builder for information about Saving as Draft vs sending and approval permissions.
For more information, check our Guide to Native App Push Notifications.
Updated 23 Sep 2024
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