Settings
Company Account
Email / Domain Settings
8 min
email requirements below are the standard email authentication requirements for sending through aiq note aiq uses sendgrid for email ✅ handled automatically by aiq spf setup aiq (via sendgrid) manages spf txt records for your account using https //www twilio com/docs/sendgrid/glossary/spf you’ll only need to add the cname record(s) provided in your domain authentication section to your dns to verify the spf txt record sendgrid manages, you can use the dig command on the first cname listed under sender verification dkim setup dkim records are automatically configured through sendgrid once your domain is authenticated ⚙️ actions you may need to complete authenticate your domain if you haven’t already authenticated your domain, follow the steps below create a dmarc record add a dmarc record within your domain hosting provider (e g , godaddy, cloudflare, google domains, etc ) create a ptr record ptr records should also be created within your domain hosting provider 1\ required domain settings before sending your first email campaign, you’ll need to authenticate your domain and configure your sender settings domain authentication authenticating your domain verifies that you own the domain you’re sending from to authorize aiq to send emails on your behalf, you’ll add specific dns records (provided in aiq) to your dns provider — such as godaddy, rackspace, or cloudflare dmarc policy set up a dmarc record for your sending domain tools like valimail and similar services can help you generate dmarc records and guide you toward full enforcement if you’re already creating the required dns records for compliance, enabling dmarc enforcement is a simple next step — and it’s essential for protecting your domain from misuse note inbox features such as bimi require dmarc to be set at an enforcement level ptr records ensure your sending domain or ip has valid forward and reverse dns (ptr) records these records help verify the legitimacy of your mail server and improve deliverability 2\ authenticating your domain navigate to settings > company account > email / domain click (+) to add domain fill in the domain that you want to send from (e g aiq com) do not include do not include www or http //www in this field your domain needs to match the domain of your from address on the emails you are sending out for example, if i am sending an email from example\@aiq com , i would set my domain authentication domain to be aiq com add advanced settings as needed if you're using a domain that's already been setup with aiq on a different account, you'll need to enter your 3 letters or numbers into "custom dkim" for example, you could use "org", or "001" click save continue to dns the page will load with 3 cnames add all of the cname records on this screen to your dns host this process varies depending on your dns host for go daddy instructions https //www godaddy com/help/add a cname record 19236 for namecheap instructions https //www namecheap com/support/knowledgebase/article aspx/9607/2210/how to set up dns records for your domain in cloudflare account/ for rackspace instructions https //docs rackspace com/support/how to/creating dns records with cloud dns for cloudflare instructions https //support cloudflare com/hc/en us/articles/360020348832 understanding a cname setup#h 836723523521544131668686 for wix instructions https //support wix com/en/article/managing dns records in your wix account once you add the cname records to your dns host, return to this page and click refresh note it can take up to 48 hours for the records to be verified after you upload them into your dns host, so you will likely have to return later to verify tip if you click refresh and only some of your cname records verify (but not all), this usually means that you need to wait a bit longer it's also possible that you entered one of your records incorrectly 3\ sender settings sender name input your brand/company name from email input the email address you want your email campaigns to be from usually, this is some sort of shared email address (e g friends\@aiq com, marketing\@aiq com) the domain in the sender's from header must be aligned with either the spf domain or the dkim domain this means that the email needs to exist, so if someone replies to it, it should go to an inbox reply to name when a customer replies to one of your emails, what name do want to be used as the recipient i e support team, aiq reply to email when a customer replies to one of your emails, input what email address you would like the responses to go to input your address, city, state, zip and country this information is required on the footer of all email campaigns click save sender how to keep spam rates low keep spam rates reported in https //support google com/a/answer/14229414?hl=en#zippy=%2cwhat time range or duration is used when calculating spam rate maintaining low levels of spam complaints is vital to increase the likelihood of your emails reaching the inbox if you haven't done so yet, consider setting up google postmaster to monitor your complaint rates additional resources aiq uses sendgrid, and they ensure that all emails sent through them use format messages according to the internet message format standard (rfc 5322) https //sendgrid com/en us/blog/new sending requirements for gmail yahoo https //sendgrid com/en us/blog/gmail yahoo sender requirements https //blog google/products/gmail/gmail security authentication spam protection/ https //senders yahooinc com/best practices/ https //academy klaviyo com/2024 new sender requirements checklist/1817230 validation tools https //mxtoolbox com/ key terminology bimi (brand indicators for message identification) a standard that lets brands display their verified logo in supported email clients, helping recipients easily identify authenticated emails cname (canonical name record) a type of dns record that maps an alias (e g , subdomain yourdomain com) to the true or canonical domain name commonly used when verifying or authenticating domains dkim (domainkeys identified mail) an email authentication method that confirms whether a message was authorized by the domain owner, protecting against spoofing dmarc (domain based message authentication, reporting, and conformance) an authentication protocol built on spf and dkim it helps domain owners protect against fraudulent emails and provides reporting on authentication results dns (domain name system) the naming system for domains on the internet your dns provider (e g , godaddy, cloudflare, rackspace) hosts the records that control where your emails and links point ptr (pointer record) a type of dns record used for reverse lookups, mapping an ip address back to a domain name it’s often used for verifying mail server legitimacy and reducing spam spf (sender policy framework) an authentication method that helps prevent sender address forgery by verifying that an email was sent from an authorized mail 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