Demographics & Geography

unlock valuable customer information using the demographics & geo insights tab, your gateway to understanding your customer base in detail discover key aspects such as age, gender, and location preferences to tailor your offerings more effectively the demographic data is populated by id scans, integrations, signup forms, etc as well as general census data demographics age delve into the age groups that make up your customer community the age breakdown reveals different age segments, along with important metrics like average order value (aov), top selling products for each age range, and the number of members in each group gain insights into the percentage of members, loyal customers, active customers, and those who've enjoyed rewards in each age bracket explore how each age group interacts with your products category by age section breaks down purchasing behaviors, indicating the percentage of each category attributed to different customer age ranges this data is sourced from your sales information, originating from your pos system or other relevant sources gender understand the buying patterns across genders our gender section mirrors the age insights, presenting comparable data points for different product categories based on gender this knowledge empowers you to fine tune your strategies geography here you can see a heatmap showing the location of customer transactions to enable navigate to settings > integrations find geocoding and click on it review pricing details click connect once enabled, you can d iscover the geographic regions with the highest customer concentration around your stores use this information to target your marketing efforts more precisely