Actions & Conversions

performance metrics on any/all messaging tools and revenue generated therein c onversions occur when a customer takes an "action" on a campaign and makes a purchase within 14 days of taking that action examples of "actions" can be text received text click google review open find a list of all your top actions by scrolling down to the top actions before converting table on the actions & conversions tab you can decrease the size of the conversion window at the individual campaign level when creating a new campaign, scroll down to advanced settings and adjust the conversion window via set a custom attribution window for conversions revenue from that conversion is calculated from the first purchase the customer makes after taking that action find a snapshot of your all time revenue from conversions at the top of the actions & conversions tab you can also find revenue metrics on your campaign reports page find a global snapshot of the revenue generated from campaigns at the top of the page or look at individual campaign metrics by clicking the "+" symbol to the left of the campaign