Actions & Conversions

Performance metrics on any/all messaging tools and revenue generated therein

Conversions occur when a customer takes an "action" on a campaign and makes a purchase within 14 days of taking that action. Examples of "actions" can be:

Find a list of all your top actions by scrolling down to the Top actions before converting table on the Actions & conversions tab



You can decrease the size of the conversion window at the individual campaign level. When creating a new campaign, scroll down to Advanced settings and adjust the conversion window via Set a custom attribution window for conversions

Revenue from that conversion is calculated from the first purchase the customer makes after taking that action. Find a snapshot of your all-time revenue from conversions at the top of the Actions & conversions tab



You can also find revenue metrics on your Campaign reports page. Find a global snapshot of the revenue generated from campaigns at the top of the page or look at individual campaign metrics by clicking the "+" symbol to the left of the campaign