Actions & Conversions

note for more granular conversion data, see campaign reports docid\ amutasfexbbnw pzegp5f actions are the engagements (or "events") your destinations record for your audiences examples of "actions" can be text received text click google review open conversions are orders placed by personas, either online or in store, that can be tied back to one of those actions conversions are linked to actions within your custom defined conversion window, or by default, within 14 days when attributing a conversion, we credit the last destination where the persona generated an action top actions before converting here you can find a list of all your top actions revenue metrics revenue from that conversion is calculated from the first purchase the customer makes after taking that action you can also find campaign specific revenue metrics oin campaign reports docid\ amutasfexbbnw pzegp5f , such as revenue per send revenue generated total roi