Customers
Audiences
Audience Traits
2min
Audience Traits allows you to filter and segment your customers based on specific characteristics and behaviors. By defining precise audience traits, you can create more personalized and effective marketing campaigns, boosting engagement and loyalty.
The audience traits available to you depend on the data AIQ ingests from your integrated partners. Here are some examples and further documentation:
- What is their Name
- What is their Loyalty status
- What is their Favorite store
- What Discount ID did they use?
- When did they sign up for loyalty?
- What campaigns have they opened?
- How much do they spend per sale?
- How many times do they purchase per month?
- How much have they spent as a loyalty member?
- How much of Product X or Brand Y have they purchased?
- Computed: How much has this customer done? Examples:
- How much do they spend per sale?
- How many times do they purchase per month?
- How much have they spent as a loyalty member?
- Predicted: What will this customer do in the future? Examples:
- What brands are they likely to buy?
- Are they likely to return soon?
- What's this customer's lifetime value?
- Custom Brand Traits: What has this customer done outside of the store? Examples:
- Are they a veteran/influencer/teacher/etc*?
- *These are custom groups you create in your POS
- Custom pixel traits (see Pixel tracking website engagement): What is the customer looking at on my website? Examples:
- What product links have they clicked on?
- What videos have they watched?
- What page are they spending the most time on
Audiences can be generated manually, or via our AI Audience Generator.
Updated 06 Nov 2024
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