Customers
Audiences
Audience Traits
3 min
audience traits allows you to filter and segment your customers based on specific characteristics and behaviors by defining precise audience traits, you can create more personalized and effective marketing campaigns, boosting engagement and loyalty the audience traits available to you depend on the data aiq ingests from your integrated partners here are some examples and further documentation available traits contact traits docid\ nk68ozsdz9ynzjhyephl8 who is this person (including demographics)? examples what is their name what is their loyalty status what is their favorite store performed traits docid 8qz2i5xmyjr6rovqpbt85 aka behavioral traits what has this customer done? examples what discount id did they use? when did they sign up for loyalty? what campaigns have they opened? purchase and discount traits docid\ jrui4t7nkifwj ubvkxwz how much has this customer done? examples how much do they spend per sale? how many times do they purchase per month? how much have they spent as a loyalty member? how much of product x or brand y have they purchased? computed and predicted traits docid\ gzuvpm29lz5gashi1mow spending behavior, audience membership, and purchase patterns computed how much has this customer done? examples how much do they spend per sale? how many times do they purchase per month? how much have they spent as a loyalty member? predicted what will this customer do in the future? examples what brands are they likely to buy? are they likely to return soon? what's this customer's lifetime value? custom brand traits what has this customer done outside of the store? examples are they a veteran/influencer/teacher/etc ? these are custom groups you create in your pos custom pixel traits (see pixel tracking docid\ dayzwrjhlg2cp cowlbsf ) what is the customer looking at on my website? examples what product links have they clicked on? what videos have they watched? what page are they spending the most time on other traits docid\ q4bbprxcfrxe5dseywwxh including location, phone calls, and terpli (integrated partner) ai generated audiences audiences can be generated manually, or via our ai audience generator docid\ gmb andsqna3taqfxh7 n
