Campaign Reports
Once you begin sending out campaigns, we will begin tracking their performance. You can see these metrics by navigating to Marketing > Campaign Reports.
Reports for individual campaigns are available for 1 year after the final message from the campaign has been sent, then will be archived.
This screen can be filtered via the channels that were used by using the toggles.
If you need to filter a specific campaign the best way is to use the search bar by typing in the Campaign Name or the Campaign ID (this can be found in the URL while looking at the Edit Campaign screen).
Once you have your filter set, click on the top right blue Download CSV in order to generate a file of the Campaign's statistics.
Note: Reports are generated and displayed in 24-hour time using the user's timezone.
We break out our campaign metrics by Strict vs Broad attribution.
Metrics showing revenue generated only after a message recipient has engaged with your campaign. Meaning, they interacted with your campaign before converting.
Conversions that happen after receiving a message. Meaning, these metrics are absent from engagement with your campaign.
AIQ gives you the ability to see breakdowns of your Conversions. Open any active/published campaign and in the Conversion tracking breakout section, you can see in depth details about these metrics.
Metric | Description |
|---|---|
Sends | Total number of sent messages across all channels. Hover over the total number of sent messages for a breakdown of messages: SMS, MMS, Email, Optin texts, Post sale texts, Post sale emails, Abandoned texts |
Opens | Number of unique message opens by contact For 10DLC regulated industries, Opens are number of users that land on the Inbox page (this means the user made it past the Age Gate). |
Link clicks | Number of times links inside messages were clicked For texts, these are clicks inside the inbox (e.g. View unread message, Shop online, Get Directions, etc.) |
Conversions | How many desired actions were taken by contacts |
Revenue per send | The average revenue generated per message |
Cost per conversion | Gives you the power to identify how much marketing spend was needed to generate revenue from your contacts |
Revenue generated | Calculates the monetary result of your campaign |
Spent | Indicates marketing investment to reach contacts in tokens. You can hover over the credits value with your mouse and see the dollar amount spent. |
Total ROI | An estimate of how campaigns have performed and if your company made or lost money |
Failed Sends | Number personas that the campaign did not reach. this happens for a variety of reasons: Invalid email/phone, full inbox, spam filters, technical issues, blocked. |
Unsubscribers | Number of personas who unsubscribed via this campaign. |
Open rate | The percentage of opens based on how many contacts from your campaign opened your business' message. This is similar to your business' email open rate |
Click-Through Rate | Gives a percentage of clicks based on how many contacts from your campaign clicked on links inside the message |
Conversion Rate | Conversion rate and gives the percentage of contacts persuaded by your messaging to take a particular action |
Use the campaign calendar to see all of the active campaigns for your account, so you can quickly see which days you have a campaign running and which days you don't.
- Active Days = Purple
- Inactive days= White
Scroll down and you can see all of your campaigns in one place. In this Campaigns View, you can quickly see each campaign's name, scheduled date, revenue generated, ROI, cost, channels, and engagement rates.
Engagement rates are displayed for each campaign, with Open Rate % displayed in orange, Click-Through Rate % displayed in black, and Conversion Rate % displayed in green. These values help you understand how your campaigns are performing and where you can optimize your marketing efforts.
You can view data on a per-campaign performance basis.
- Start off by locating the campaign you want to review and once open click Open campaign report:
- At the top level section, there is the Campaign Name, Scheduling, and Last Message Sent time stamp
Revenue Generated - Sales attributed after sent to customers Spent - the cost of total messages sent in credits. You can hover over the credits value with your mouse and see the dollar amount spent. Total ROI - Sales/Cost summarized
The second section is based on the conversion types set:
Reminder - these are set under: Advanced Options > What engagements count when calculating conversions
The third section has 3 parts: 1. Calendar view of when messages went out. Day(s) in green indicate when they were sent, white means no messages.
2. Stats of all channels or individually based off what was used. 3. A total of average stats including:
- Open rate
- Click-Through Rate
- Conversion Rate
- The fourth section includes the Conversion tracking breakout:
- This table lays out each engagement set and associates the revenue, number of conversions, and percentage. This same table can be downloaded as a csv for use as well.
