Campaign Reports
Once you begin sending out campaigns, we will begin tracking their performance. You can see these metrics by navigating to Marketing > Reporting
Reports for individual campaigns are available for 1 year after the final message from the campaign has been sent, then will be archived.
- Report Period: Users can choose the date range of campaigns they see (e.g. December 1st, 2024 - December 31st, 2024).
- Campaign: Filter by specific campaign names or ID.
- Tags: Tags are user created categories to organize campaigns. See Campaign Tags for details about how to best use tags.
The Conversion Overview section contains overarching metrics for campaign reporting.
Metrics | Description |
|---|---|
Conversions | Number of purchases made by message recipients |
AOV by Conversions | Average Order Value per Conversion |
Credits Spent | Indicates marketing investment to reach contacts in tokens. |
Revenue Generated per Msg | Calcualted via total revenue generated divided by total sends |
ROI | Return on Investment |
Revenue Generated | Calculates the monetary result of your campaign |
- Strict Attribution: Only tracks conversions where the message recipient has engaged with the campaign prior to converting or making a purchase
- Broad Attribution: Tracks all conversions after a recipient has received a message from the campaign
You can toggle between the two by clicking in the top right section of "Conversion Overview."
A top-level summary of campaign metrics can be found above the campaigns table. To see detailed info at a channel level, see Channel Performance Metrics at the bottom of the screen.
Metric | Description |
|---|---|
Open rate | A percentage based on number of message opens over the number of messages successfully sent |
Click-Through Rate | A percentage of clicks based on how many contacts from your campaign clicked on links inside the message |
Conversion Rate | Gves the percentage of contacts persuaded by your messaging to take a particular action |
Cost | Money spent on the campaign |
Individual columns in the campaigns table will include performance metrics like ROI, Conversion and Rev. Generated. To see detailed info of an individual campaign, click on a row in the campaigns table to access Campaign Reporting Details.
Identifying successful products, brands, campaigns, etc. is essential to crafting targeted and effective messaging. The Top Converted section allows you to see in-depth data on how various parts of your business generate revenue based on your campaigns. You can see conversion data segmented by:
- Product
- Brand
- Campaigns
- Locations (if you have multiple)
AIQ also includes two graphs in reporting to help you dive deeper into data around conversions and revenue generation so you can best understand how to structure your campaigns.
- Top Conversions by Engagement Type: Shows the user total revenue (and as percentage of the whole) for each type of engagement (e.g. after a text is sent, after a link is clicked, etc.)
- Conversions over Time: Shows user revenue by date for each type of engagement
- Click on Marketing > Campaigns
- Navigate to the Review step and scroll down to "Conversion Tracking"
- Click on "Engagements"
- On the dropdown menu, select which engagements to include in the tracking
Metric | Description |
|---|---|
Sends | Total number of messages that have been successfully sent by each channel. |
Opens | Number of unique message opens by contact. For 10DLC regulated industries, Opens are number of users that land on the Inbox page (this means the user made it past the Age Gate). |
Link clicks | Number of times links inside messages were clicked. For texts, these are clicks inside the inbox (e.g. View unread message, Shop online, Get Directions, etc.) |
Cost per conversion | How much marketing spend was needed to generate revenue from your contacts |
Total ROI | An estimate of how campaigns have performed and if your company made or lost money |
Failed Sends | Number personas that the campaign did not reach. this happens for a variety of reasons: Invalid email/phone, full inbox, spam filters, technical issues, blocked. |
Unsubscribers | Number of personas who unsubscribed via this campaign. |
Click on the more (...) menu in the top right corner and then click on "Download CSV." The downloaded CSV will include data based on the current filter and view that you have set on the home page. (E.g., clicking "Download CSV" while the report period is limited to December 2024 will only include campaigns and data from that period.)
If you're looking to access individual campaign statistics, see Campaign Reporting Details.
