Campaign Reports

once you begin sending out campaigns, we will begin tracking their performance you can see these metrics by navigating to marketing > reporting filters report period users can choose the date range of campaigns they see (e g december 1st, 2025 december 31st, 2025) the date range will default to all time and can be re accessed by clearing out the date filter users can also use pre made date ranges, which include last 7 days, month to date, last month, last 3 months, year to date how does this filter work? sends, conversions, clicks, and opens are included if they occurred within the selected date range campaigns are displayed in the list if they had at least one send or conversion within the selected date range attribution windows do not affect what shows up on this page the attribution window only determines whether a sale is counted as a conversion for reporting purposes campaign filter by specific campaign names or id channels see campaign builder docid\ yeopwsehov3mfydjilqzo for options tags tags are user created categories to organize campaigns see campaign tags docid\ ispgd9wpvw1sb0g9p031u for details about how to best use tags status users can filter to see only active or inactive campaigns in reporting conversion overview the conversion overview section contains overarching metrics for campaign reporting metrics description conversions number of purchases made by message recipients aov by conversions average order value per conversion credits spent indicates marketing investment to reach contacts in tokens revenue generated per msg via total revenue generated divided by total sends roi return on investment revenue generated calculates the monetary result of your campaign strict vs broad attribution strict attribution only tracks conversions where the message recipient has engaged with the campaign prior to converting or making a purchase broad attribution tracks all conversions after a recipient has received a message from the campaign you can toggle between the two by clicking in the top right section of "conversion overview " campaigns a top level summary of campaign metrics can be found above the campaigns table to see detailed info at a channel level, see campaign reports /#channel performance at the bottom of the screen metric description open rate a percentage based on number of message opens over the number of messages successfully sent click through rate a percentage of clicks based on how many contacts from your campaign clicked on links inside the message this is unique clicks per contact (not total, so does not include if a persona clicked it multiple times) conversion rate gves the percentage of contacts persuaded by your messaging to take a particular action cost money spent on the campaign individual columns in the campaigns table will include performance metrics like roi, conversion and rev generated to see detailed info of an individual campaign, click on a row in the campaigns table to access campaign reporting details docid\ kr9elik6qdefcrd4zskzg top converted identifying successful products, brands, campaigns, etc is essential to crafting targeted and effective messaging the top converted section allows you to see in depth data on how various parts of your business generate revenue based on your campaigns you can see conversion data segmented by product brand locations (if you have multiple) top converted products are auto sorted by revenue conversion graphs aiq also includes two graphs in reporting to help you dive deeper into data around conversions and revenue generation so you can best understand how to structure your campaigns top conversions by engagement type shows the user total revenue (and as percentage of the whole) for each type of engagement (e g after a text is sent, after a link is clicked, etc ) conversions over time shows user revenue by date for each type of engagement how do i select which engagements are included in the graphs? click on marketing > campaigns navigate to the review step and scroll down to "conversion tracking" click on "engagements" on the dropdown menu, select which engagements to include in the tracking channel performance metric description sends total number of messages that have been successfully sent by each channel opens number of unique message opens by contact for 10dlc regulated industries, opens are number of users that land on the inbox page (this means the user made it past the age gate) link clicks number of times links inside messages were clicked for texts, these are clicks inside the inbox (e g view unread message, shop online, get directions, etc ) cost per conversion how much marketing spend was needed to generate revenue from your contacts total roi an estimate of how campaigns have performed and if your company made or lost money failed sends number personas that the campaign did not reach this happens for a variety of reasons invalid email/phone, full inbox, spam filters, technical issues, blocked unsubscribers number of personas who unsubscribed via this campaign wallet pass while unsubscribe metrics are also included for wallet pass, they only track users who have fully uninstalled/removed wallet pass from their phone and do not include users who have only muted notifications for that specific pass voice channel due to the nature of the voice channel, certain metrics are not included click and click rate open and open rate unsubscribe and unsubscribe rate however, voice metrics do include the following voice average call duration voice call answered count voice call completed count voice call voicemail count campaign reporting faqs how do i export campaign reports? click on the more ( ) menu in the top right corner and then click on "download csv " the downloaded csv will include data based on the current filter and view that you have set on the home page (e g , clicking "download csv" while the report period is limited to december 2024 will only include campaigns and data from that period ) message csv exports for individual campaigns are available for 3 months after the final message from the campaign has been sent, then will be archived for access to message reports, go back to marketing > campaigns, right click, and click on "message report " if you're looking to access individual campaign statistics, see campaign reporting details docid\ kr9elik6qdefcrd4zskzg if a customer opens two campaigns and makes a purchase within both of their conversion windows, is the conversion attributed to both campaigns or just the most recently opened one? the last one they opened a purchase can only be attributed to 1 campaign, 1 time; always based on "last touch" what's the difference between 'opened text' and 'landing page viewed'? for conversion actions, 'opened text' refers to opening the actual text message to count under 'landing page viewed', the user would need to click the link to go to the landing page how can i set the size of my conversion window? there are 2 ways to do this globally, you can set your default attribution window in company account > account settings per campaign by default, we will use your default attribution window setting, but you can override this per campaign in the review step can i set different attribution windows (tracking periods) for specific campaigns? yes, you can adjust the tracking period for individual campaigns in the campaign builder > review stage how does the attribution window (conversion tracking period) work? the tracking period starts when a customer interacts with a campaign message (e g , receives it) if a customer makes a purchase within this timeframe, the purchase is counted as a conversion for that campaign for example, if the tracking period is set to 7 days, only purchases made within those 7 days will count as conversions purchases made after the specified tracking period will not count as conversions can i change the attribution window (conversion tracking period) post launch? no once a campaign is launched, the conversion tracking window cannot be modified it’s crucial to finalize the tracking period during the setup and review phase what happens if a customer makes a purchase just outside the tracking window? any purchases made outside the tracking period, such as on the 15th day of a 14 day period, will not count as a conversion for that specific campaign if other campaigns were received in that time frame it may count as a conversion for another campaign depending on your tracking settings and amount of campaigns being sent out does the number of sends in campaign reports include the failed sends? yes, it includes failed sends what is the role of attribution windows in campaigns, and do they impact credit usage? attribution windows in campaigns role and impact on credit usage introduction attribution windows are a key aspect of campaign reporting in aiq they play a critical role in determining how recipient actions are credited to a campaign however, there is often confusion about whether attribution windows impact how campaign credits are used this article will clarify the role of attribution windows and address their relevance to credit usage what is an attribution window? an attribution window is the period following the delivery of a campaign during which recipient actions (such as purchases or other conversions) are attributed to that campaign this timeframe determines when conversions and revenue data appear in reports and enables you to track and measure the success of your campaigns over time a practical takeaway is that the complete picture of your campaign’s return on investment (roi) will only emerge after the attribution window has elapsed do attribution windows affect credit usage? no, attribution windows do not affect how credits are used for a campaign campaign credits in aiq are determined by the sending channel (e g , email, text) and the number of recipients the campaign targets the length or existence of an attribution window does not influence these credit calculations summary attribution windows are used to measure the effectiveness and roi of campaigns over a designated timeframe these windows do not influence the number of credits consumed by campaigns, which are calculated based on delivery parameters understanding this distinction helps you better evaluate both your campaign’s performance and your credit expenditure how can i access and interpret campaign sending metrics in aiq? important note campaign metrics are not real time ; there may be a slight delay before sent messages are reflected in reports wait for updates before making performance decisions how to access campaign sending metrics log into aiq and go to campaign reports set the time frame using the date selector (e g , may 1 to may 30) filter by campaign type texts, native app notifications, etc open the report and review metrics in the channel performance section (e g , total sends) things to keep in mind reporting lag metrics may take a short time to update after a campaign is sent zero counts if primary counts show as zero, confirm personas are loaded into audiences best practices for analyzing metrics regularly verify time frame settings for accurate data focus only on relevant metrics to streamline analysis be patient and allow the dashboard to fully synchronize before making decisions how can i access and interpret campaign sending metrics in aiq? monitoring campaign sending metrics in aiq helps you understand the performance of your texts, push notifications, and other communication channels below is how to access this information and what to expect when reviewing it how to access campaign sending metrics go to campaign reports log in to your aiq account and navigate to campaign reports set a time frame use the date selector to define your reporting range (e g , may 1 to today ) filter by campaign type choose the campaign type you’d like to review — such as text messages , native app notifications , or other channels view channel performance open the campaign report and go to the channel performance section to see detailed metrics, including total sends understanding reporting delays aiq’s reporting is not real time here’s what to keep in mind reporting lag there may be a short delay between when a campaign is sent and when the data appears in the dashboard this is normal and depends on when the sender data is received accuracy over time for the most accurate results, wait briefly after sending a campaign before analyzing metrics zero counts if counts appear as zero, double check that personas were successfully loaded into the targeted audience best practices verify time frames always confirm your selected date range for accurate reporting be patient with updates wait for the dashboard to fully sync before drawing conclusions focus on key metrics filter your dashboard to only display the data that matters most to your analysis