Campaign Reports

once you begin sending out campaigns, we will begin tracking their performance you can see these metrics by navigating to marketing > reporting filters report period users can choose the date range of campaigns they see (e g december 1st, 2024 december 31st, 2024) the date range will default to all time and can be re accessed by clearing out the date filter users can also use pre made date ranges, which include last 7 days month to date last month last 3 months year to date campaign filter by specific campaign names or id channels see campaign builder docid\ yeopwsehov3mfydjilqzo for options tags tags are user created categories to organize campaigns see campaign tags docid\ ispgd9wpvw1sb0g9p031u for details about how to best use tags status users can filter to see only active or inactive campaigns in reporting conversion overview the conversion overview section contains overarching metrics for campaign reporting metrics description conversions number of purchases made by message recipients aov by conversions average order value per conversion credits spent indicates marketing investment to reach contacts in tokens revenue generated per msg via total revenue generated divided by total sends roi return on investment revenue generated calculates the monetary result of your campaign strict vs broad attribution strict attribution only tracks conversions where the message recipient has engaged with the campaign prior to converting or making a purchase broad attribution tracks all conversions after a recipient has received a message from the campaign you can toggle between the two by clicking in the top right section of "conversion overview " campaigns a top level summary of campaign metrics can be found above the campaigns table to see detailed info at a channel level, see campaign reports /#channel performance at the bottom of the screen metric description open rate a percentage based on number of message opens over the number of messages successfully sent click through rate a percentage of clicks based on how many contacts from your campaign clicked on links inside the message conversion rate gves the percentage of contacts persuaded by your messaging to take a particular action cost money spent on the campaign individual columns in the campaigns table will include performance metrics like roi, conversion and rev generated to see detailed info of an individual campaign, click on a row in the campaigns table to access campaign reporting details docid\ kr9elik6qdefcrd4zskzg top converted identifying successful products, brands, campaigns, etc is essential to crafting targeted and effective messaging the top converted section allows you to see in depth data on how various parts of your business generate revenue based on your campaigns you can see conversion data segmented by product brand locations (if you have multiple) top converted products are auto sorted by revenue conversion graphs aiq also includes two graphs in reporting to help you dive deeper into data around conversions and revenue generation so you can best understand how to structure your campaigns top conversions by engagement type shows the user total revenue (and as percentage of the whole) for each type of engagement (e g after a text is sent, after a link is clicked, etc ) conversions over time shows user revenue by date for each type of engagement how do i select which engagements are included in the graphs? click on marketing > campaigns navigate to the review step and scroll down to "conversion tracking" click on "engagements" on the dropdown menu, select which engagements to include in the tracking channel performance metric description sends total number of messages that have been successfully sent by each channel opens number of unique message opens by contact for 10dlc regulated industries, opens are number of users that land on the inbox page (this means the user made it past the age gate) link clicks number of times links inside messages were clicked for texts, these are clicks inside the inbox (e g view unread message, shop online, get directions, etc ) cost per conversion how much marketing spend was needed to generate revenue from your contacts total roi an estimate of how campaigns have performed and if your company made or lost money failed sends number personas that the campaign did not reach this happens for a variety of reasons invalid email/phone, full inbox, spam filters, technical issues, blocked unsubscribers number of personas who unsubscribed via this campaign wallet pass while unsubscribe metrics are also included for wallet pass, they only track users who have fully uninstalled/removed wallet pass from their phone and do not include users who have only muted notifications for that specific pass voice channel due to the nature of the voice channel, certain metrics are not included click and click rate open and open rate unsubscribe and unsubscribe rate however, voice metrics do include the following voice average call duration voice call answered count voice call completed count voice call voicemail count reporting faqs how do i export campaign reports? click on the more ( ) menu in the top right corner and then click on "download csv " the downloaded csv will include data based on the current filter and view that you have set on the home page (e g , clicking "download csv" while the report period is limited to december 2024 will only include campaigns and data from that period ) message csv exports for individual campaigns are available for 3 months after the final message from the campaign has been sent, then will be archived for access to message reports, go back to marketing > campaigns, right click, and click on "message report " if you're looking to access individual campaign statistics, see campaign reporting details docid\ kr9elik6qdefcrd4zskzg if a customer opens two campaigns and makes a purchase within both of their conversion windows, is the conversion attributed to both campaigns or just the most recently opened one? the last one they opened a purchase can only be attributed to 1 campaign, 1 time; always based on "last touch" what's the difference between 'opened text' and 'landing page viewed'? for conversion actions, 'opened text' refers to opening the actual text message to count under 'landing page viewed', the user would need to click the link to go to the landing page