Personalization Macros

2min
Personalization Macros allow you to better customize your campaigns for each recipient. There are multiple ways to see the list of available personalization macros. 
Via home page:
Go to Marketing > Campaigns 
Click on the more menu (...) in the upper right corner
Click on "Personalization Macros"
Via content design:
Go to Marketing > Campaigns and click Add (+). 
Select any or all campaign channels that are not direct mail. Fill out the rest of the sections in both the "Channels" and "Recipients" step as needed. 
On the "Content" step, access the personalization macros section as follows:
Email: Click "Email Design" and click on a template to edit. Once in the template, you will see a button that says "+ Personalization". Click on it. 
Text: Regulated industry texts will have built-in personalization macros for the options listed. You can still customize personalization macros on the landing page by clicking "landing page" and clicking on a template to edit. Once in the template, you will see a button that says "+ Personalization". Click on it. 
Voice: After entering the voice channel, you will see a button that says "+ Personalization" below the language, accent, and gender fields on the right side of the page.
Native and Browser Push: After entering either push channel, the "+ Personalization" button can be found under the message field. 
Do we send opt-in messages to contacts using mobile carriers with programmatic blocks in place? 
No, but there is a possibility that if the carrier the contact is using is a subsidiary of a "blocked" carrier, the message will still get through.  There are 180+ carriers we work with. While we are currently blocking specific carrier-tagged devices as defined by the aggregators, number porting and other edge cases exist where these carriers might not have 100% control of the delivery network. 
Static Products in Campaigns
Campaign Reports