Campaign Builder

use the campaign builder to create marketing campaigns for various channels 1\ channels navigate to marketing > campaigns click + to create a new campaign select your campaign type you can select one of the following regular campaigns each selected channel message will be sent to the selected audience as its own campaign a/b testing campaigns docid\ dwa64pshlag hlfrzozbn this feature allows you set up a split test and use data to analyze the best content to send in your campaigns waterfall campaigns this feature allows you to keep your messages flowing by automatically switching to the next best channel if one isn’t available you will need to select multiple channels if waterfall is selected select 1 or multiple campaign channels docid 3jemoasiq9qm3dzsr0bwu (email, text push, voice, etc ) for brands interested in using co marketing, check out \[legacy] co marketing for brands docid\ okaktwy1z3x4rkw8eu2uw save (draft campaigns) you can save your campaign without exiting the building anytime by clicking the save button in the upper right corner this now labels your campaign as a ‘draft’ instead of the legacy label of ‘inactive ’ 2\ recipients the recipients step is where you'll decide crucial campaign information, such as who your campaign will target and how recipients docid\ cqco9prvwvg yup5xc9qe 3\ content refer to our specific articles for each campaign channels docid 3jemoasiq9qm3dzsr0bwu 1\ email campaigns docid\ uffree3whjgxbgw0o5pqr 2\ voice drops docid\ bqe4kfdcob 9gwf2cwz 3\ sms/mms text campaigns docid\ vzu00ezb5gk55yapkxxay 4\ native push campaigns docid\ xex9glyo1ayy8cs1ru9dk 5\ legacy browser push campaigns docid\ khh cirg2ekrwtmv2sit7 6\ direct mail docid 5wxqnkfq3urj8dv1 jp6l 4\ review once you've finished setting up your campaign, you'll have the opportunity to review each step in a single page and also be able to schedule when your campaign will go out for details, check out campaign review docid\ covqscf0wnmhjinlnovny 5\ save & send save as draft this will save your campaigns as a draft to continue working on later this will not set the campaign as live launch campaign this will validate the campaign and sets it live it will start sending at its scheduled time once a campaign has launched, you will see a new screen confirming that the campaign was created successfully to control who has final approval of campaign sends, see permission campaign approval docid\ xgur10cyycrbdprugdg4z campaign builder faqs when waterfall campaigns is selected, how does aiq decide which channel to send a message through? when selecting waterfall, you will be able to select which channels (minimum of 2) you will send messages through and the order of priority that aiq will try for example, if you selected text as the primary channel and email as the secondary, aiq will send texts to everyone in the audience with a phone number aiq will then proceed to send emails to those who did not receive a text