Marketing
Campaigns
Campaign Builder
8 min
use the campaign builder to create marketing campaigns for various channels 1\ channels navigate to marketing > campaigns click + to create a new campaign select your campaign type you can select one of the following regular campaigns each selected channel message will be sent to the selected audience as its own campaign a/b testing campaigns docid\ dwa64pshlag hlfrzozbn this feature allows you set up a split test and use data to analyze the best content to send in your campaigns waterfall campaigns this feature allows you to keep your messages flowing by automatically switching to the next best channel if one isn’t available you will need to select multiple channels if waterfall is selected select 1 or multiple campaign channels docid 3jemoasiq9qm3dzsr0bwu (email, text push, voice, etc ) for brands interested in using co marketing, check out co marketing for brands docid\ w1nzhipf71opmf3vjyeib save (draft campaigns) you can save your campaign without exiting the building anytime by clicking the save button in the upper right corner this now labels your campaign as a ‘draft’ instead of the legacy label of ‘inactive ’ 2\ recipients the recipients step is where you'll decide crucial campaign information, such as who your campaign will target and how recipients docid\ cqco9prvwvg yup5xc9qe 3\ content refer to our specific articles for each campaign channels docid 3jemoasiq9qm3dzsr0bwu 1\ email campaigns docid\ uffree3whjgxbgw0o5pqr 2\ voice drops docid\ bqe4kfdcob 9gwf2cwz 3\ sms/mms text campaigns docid\ vzu00ezb5gk55yapkxxay 4\ native push campaigns docid\ xex9glyo1ayy8cs1ru9dk 5\ browser push notifications 23 docid\ khh cirg2ekrwtmv2sit7 6\ direct mail docid 5wxqnkfq3urj8dv1 jp6l 7\ wallet pass docid\ rw4038ap6xs8ug0irpgqy 8\ loops docid\ m2gd7l43eezlbyodzrxgi 4\ review once you've finished setting up your campaign, you'll have the opportunity to review each step in a single page and also be able to schedule when your campaign will go out for details, check out campaign review docid\ covqscf0wnmhjinlnovny 5\ save & send save as draft this will save your campaigns as a draft to continue working on later this will not set the campaign as live launch campaign this will validate the campaign and sets it live it will start sending at its scheduled time once a campaign has launched, you will see a new screen confirming that the campaign was created successfully to control who has final approval of campaign sends, see permission campaign approval docid\ xgur10cyycrbdprugdg4z campaign builder faqs when waterfall campaigns is selected, how does aiq decide which channel to send a message through? when selecting waterfall, you will be able to select which channels (minimum of 2) you will send messages through and the order of priority that aiq will try for example, if you selected text as the primary channel and email as the secondary, aiq will send texts to everyone in the audience with a phone number aiq will then proceed to send emails to those who did not receive a text if i set a campaign start date to a date that's already passed, will that have an impact on how the campaign is sent? yes, it can cause the campaign to not send you should always set your start date to today's date or later if i set up an ongoing campaign but don’t make it recurring, will shoppers get the message more than once? no an ongoing campaign without recurrence will only send the message one time per shopper who qualifies for the audience what happens if a shopper falls out of the audience and then later qualifies again, will they receive the campaign multiple times? they will not receive the message again aiq tracks who has already received the campaign and prevents duplicate sends unless recurrence is enabled why can't i launch my campaign due to the "does not satisfy regulated 10dlc requirements" error? resolving common sms campaign errors in aiq aiq users may occasionally encounter errors while setting up or launching sms campaigns this guide outlines common issues and their resolutions, ensuring smooth campaign operation common errors and their causes 1 missing text message template this error can sometimes populate when the text template section on your sms/mms content portion of your text campaign has yet to have a text message template selected make sure you've chosen a message template to send, and the error may clear if you make this edit and continue to receive this error, please let me know and we can loop in an agent to review further 2 macro related error "the following macros are not allowed within this template text" this error typically occurs when the unsubscribe macro is included at the bottom of a text (sms) landing page while the unsubscribe macro is essential for email campaigns, including it in sms campaigns violates formatting rules solution remove the unsubscribe macro from the bottom of the text (sms) landing page ensure that macros align with campaign type restrictions 3 10dlc compliance error the 10dlc error often reflects issues with compliance and is generally seen during campaign launches two common reasons for this error include additional causes of 10dlc validation errors include outdated notification messages , which refer to using text or notice messages no longer valid in the campaign builder, and invalid notification messages , which result from improper formatting or non compliance with 10dlc requirements not selecting a required notice text message during the campaign setup leaving an unsubscribe link in the text content of the landing page using outdated notification messages that are no longer valid or available including notification messages that violate 10dlc compliance standards due to improper formatting or content issues solution double check that a notice text message has been selected in the campaign setup remove any unnecessary unsubscribe links from the landing page's text content identify issues caused by invalid or outdated text notice/notification messages edit the problematic notification message by accessing the campaign builder, updating to a valid option, and ensuring compliance with 10dlc requirements save changes within the campaign builder and relaunch the campaign to apply updates and ensure it passes validation checks general troubleshooting checklist for sms campaigns in aiq to prevent or resolve similar issues, follow these steps review campaign setup verify that all required fields, including notice text messages, are correctly configured remove inappropriate macros ensure that macros conform to sms campaign requirements and are not included inappropriately (e g , no unsubscribe macros in sms campaigns) verify compliance confirm that the campaign complies with 10dlc regulations and industry specific guidelines test before launch use test messages to identify potential configuration errors or compliance issues early consult documentation refer to aiq's official resources for detailed instructions and permissible elements for sms and other types of campaigns select approved notification messages ensure replacement messages comply with 10dlc standards and guidelines seek help if needed if errors persist, contact aiq support and review campaign settings thoroughly for compliance



