Campaign Builder

use the campaign builder to create marketing campaigns for various channels 1\ channels navigate to marketing > campaigns click + to create a new campaign select your campaign type you can select one of the following regular campaigns each selected channel message will be sent to the selected audience as its own campaign docid\ dwa64pshlag hlfrzozbn this feature allows you set up a split test and use data to analyze the best content to send in your campaigns waterfall campaigns this feature allows you to keep your messages flowing by automatically switching to the next best channel if one isn’t available you will need to select multiple channels if waterfall is selected select 1 or multiple docid 3jemoasiq9qm3dzsr0bwu (email, text push, voice, etc ) for brands interested in using co marketing, check out docid\ w1nzhipf71opmf3vjyeib save (draft campaigns) you can save your campaign without exiting the building anytime by clicking the save button in the upper right corner this now labels your campaign as a ‘draft’ instead of the legacy label of ‘inactive ’ 2\ recipients campaign information docid\ uomc2r8dzse5o h6omqr5 select a specific type of trigger for your campaign the default option is "normal", which sends a one off campaign to your audience campaign name internal only name to assist with organization docid\ ispgd9wpvw1sb0g9p031u internally used to help you organize your campaign content you can select from previously created custom tags or create new ones here recipients if you've selected multiple channels, you'll see a setting for " will the campaign info & recipients be the same for all channels? " on by default if you toggle this off, you will then see tabs to customize settings for each channel selected send to these audiences enter the recipient(s) that you would like to send your campaign to for more info about how to create docid\ iozbp0zvnf1nixucqornl you can select more than one audience, and if a customer appears in more than one audience, they'll only receive the message once to send a campaign to your entire customer base, select all subscribed users additional filters (optional) send only to recipients whose favorite store is aiq will only send to a targeted recipient if their favorite store is one of those selected exclude users within these audiences aiq will not sent to a targeted recipient if they are within one of the selected audiences co marketing only if the contacts favorite store is the contact's favorite store must be one of those selected for the contact's parent company this feature will only work if this campaign is included within a co marketing template automatically stop after x recipients cap the number of audience members that get sent this campaign before it stops sends can be resumed by entering a larger number or "0" this is capped per day if your audience contains more than 5,000 contacts, you should consider breaking it down into smaller, more targeted subsets to avoid carrier blocking 3\ content refer to our specific articles for each docid 3jemoasiq9qm3dzsr0bwu 1\ docid\ uffree3whjgxbgw0o5pqr 2\ docid\ vzu00ezb5gk55yapkxxay 3\ docid\ xex9glyo1ayy8cs1ru9dk 4\ docid\ khh cirg2ekrwtmv2sit7 5\ docid 5wxqnkfq3urj8dv1 jp6l 6\ docid\ rw4038ap6xs8ug0irpgqy 7\ docid\ bqe4kfdcob 9gwf2cwz 8\ docid\ m2gd7l43eezlbyodzrxgi 4\ review campaign channels unless waterfall is selected, each channel will be sent as a separate campaign campaign type if you are using abandoned cart it will trigger this campaign to send to targeted recipients when we receive a signal from your e commerce platform that they left an online cart dormant without completing the sale please note that abandonment signals vary across e commerce provider solutions audiences targeted lists any audiences this campaign is being sent to you can also limit the audience based on their favorite store setting conversion tracking aiq automatically tracks engagement and conversions by channel a conversion is counted when the customer makes a purchase within your attribution window (default is 14 days, but configurable), and the customer has at least one of the selected engagements for that campaign (for example, opens/clicks, depending on channel) choose which engagements count click the engagements link to open a pop up where you can select which engagement types to include in conversion tracking adjust the attribution window per campaign update the number of days on that campaign to change its attribution window default for all campaigns to permanently change the default attribution window, go to docid\ gm4c2cqxhyhtwwwrycd1i schedule blast the campaign sends to all recipients at the defined start time once a blast campaign has started sending, users will be unable to further edit or make changes to the campaign schedule ongoing the campaign starts sending to recipients as soon as they are added after the defined start time start & end the campaign sends to recipients at the defined start time and anyone until the end time intelligent timing (personalized send time) when enabled, aiq will only send a campaign to each customer if it’s within 2 hours of the time of day they typically shop if your campaign also has a send window (set in scheduling on the review step), aiq respects both rules the customer must be within their personalized 2 hour window, and the send must fall inside the campaign’s scheduled time window if a customer’s usual shopping time is more than 2 hours outside your campaign’s send window, they won’t receive the message when intelligent timing is on examples example 1 customer typically shops at 8 00 pm campaign send window ends at 6 00 pm → aiq will send around 6 00 pm (the latest time still within 2 hours of 8 00 pm and inside the campaign window) example 2 customer typically shops at 8 00 pm campaign send window ends at 5 00 pm → the customer will not receive the campaign (8 00 pm is more than 2 hours outside the allowed send window) to enable intelligent timing navigate to marketing > campaigns > select a campaign or create a new one navigate to the review tab > scroll to schedule click on the toggle loyalty gift x points to every recipient of this campaign credit forecast based on the current state of your audience members, selected settings, and channels, we estimate this campaign will be sent to x recipients here, you can also select which location the campaign should be billed to shows the expected credit cost and includes a credit alert for when you are getting close to your credit limit so that you can confidently send messages within your budget for split campaigns forecaster will take into account all possible sends since a user can receive message from multiple channels e g if it's an email + text split campaign, they will be included in both email + text so send & cost for both will be added for waterfall campaigns forecaster will follow the waterfall channel priority flow, users are included only in the first eligible channel e g if it's an email + text waterfall campaign, a user will be included in either the text or email forecast so will count as 1 send & include cost of one channel 5\ save & send save as draft this will save your campaigns as a draft to continue working on later this will not set the campaign as live launch campaign this will validate the campaign and sets it live it will start sending at its scheduled time once a campaign has launched, you will see a new screen confirming that the campaign was created successfully to control who has final approval of campaign sends, see role permissions docid 2dbwqgbbhamoe2idcjvze campaign builder faqs when waterfall campaigns is selected, how does aiq decide which channel to send a message through? when selecting waterfall, you will be able to select which channels (minimum of 2) you will send messages through and the order of priority that aiq will try for example, if you selected text as the primary channel and email as the secondary, aiq will send texts to everyone in the audience with a phone number aiq will then proceed to send emails to those who did not receive a text if i set a campaign start date to a date that's already passed, will that have an impact on how the campaign is sent? yes, it can cause the campaign to not send you should always set your start date to today's date or later if i set up an ongoing campaign but don’t make it recurring, will shoppers get the message more than once? no an ongoing campaign without recurrence will only send the message one time per shopper who qualifies for the audience what happens if a shopper falls out of the audience and then later qualifies again, will they receive the campaign multiple times? they will not receive the message again aiq tracks who has already received the campaign and prevents duplicate sends unless recurrence is enabled do campaign attribution windows impact credit usage? no, attribution windows do not affect how credits are used for a campaign campaign credits in aiq are determined by the sending channel (e g , email, text) and the number of recipients the length or existence of an attribution window does not influence these credit calculations