Waterfall Campaigns

aiq's waterfall campaigns keep your messages flowing by automatically switching to the next best channel if one isn’t available this ensures your audience gets the message, no matter what how do i create a waterfall campaign? open the campaign builder create a campaign using at least two of the channels set the channel priority continue building the campaign as you normally would if a customer only opts into the 2nd priority message channel, aiq will automatically skip the first channel and send the message via the next channel in the example above, if a customer is subscribed to email messages but opts out of text messages, waterfall will skip text messages and send an email how does waterfall campaign reporting work? see docid\ kr9elik6qdefcrd4zskzg