Waterfall Campaigns
Our priority channel system actively monitors events from your audiences, such as email and app opens, SMS carrier blocking, and opt-in status changes to maintain an accurate picture of where your audience is reachable for messaging. In real time, Waterfall will automatically redirect the message to the next available channel in the priority list.
To set Campaign channel priority:
- Open the Campaign Builder
- Draft messages using at least two of the messaging tools
- Set the priority by clicking and dragging the options in numerical order
- Continue building the campaign as you normally would
If a customer only opts into the 2nd priority message channel, AIQ will automatically skip the first channel and send the message via the next channel. In the example above, if a customer is subscribed to Email messages but opts out of Text messages, Waterfall will skip Text messages and send an email.
Head to the Marketing section in your AIQ dashboard and click Campaign Reports. At the top of the page, you'll see a cumulative breakdown of all your campaigns, but you can also see a breakdown by individual campaign.
Open individual campaign reports by clicking on the + symbol to the left of any campaign
On the left is a breakdown of each channel's deliverability and the right shows the campaign stats overall through the funnel
