Waterfall Campaigns
AIQ's Waterfall Campaigns keep your messages flowing by automatically switching to the next best channel if one isn’t available. This ensures your audience gets the message, no matter what.
- Open the Campaign Builder
- Create a campaign using at least two of the channels
- Set the channel priority
- Continue building the campaign as you normally would
If a customer only opts into the 2nd priority message channel, AIQ will automatically skip the first channel and send the message via the next channel. In the example above, if a customer is subscribed to Email messages but opts out of Text messages, Waterfall will skip Text messages and send an email.
Head to the Marketing section in your AIQ dashboard and click Campaign Reports. At the top of the page, you'll see a cumulative breakdown of all your campaigns, but you can also see a breakdown by individual campaign.
Open individual campaign reports by clicking on the + symbol to the left of any campaign
On the left is a breakdown of each channel's deliverability and the right shows the campaign stats overall through the funnel
