Refer a Friend (RAF)
The refer a friend program was designed to boost customer retention and drive new customer acquisition.
- Increase Customer Acquisition at Low Cost: Drive new customer acquisition organically through your most loyal shoppers.
- Leverage Word-of-Mouth Marketing: Turn your loyal customers into brand advocates.
- Boost Customer Retention and Engagement: Encourage deeper engagement with your loyalty program.
- Expand Your Customer Network Through Trust: Grow your customer base through trusted, authentic relationships.
Businesses that implement refer a friend programs drive more referrals, which make up between 20 - 50 % of most purchasing decisions (per Wharton Business School Study).
AIQ supports many different methods for rewarding customers for referring others to your stores. Refer a Friend functionality is available starting with Loyalty Pro subscriptions.
Found under Loyalty Settings of your AIQ account.
- Give customers who refer friends points for their referrals' first sales
- Enabling this setting will allow customers who referred friends to earn points for the first sale by their referred friends.
- Points accrual rate
- Customers will earn _____ points for every $100 spent
- Example: 100 points for every $100 spent is the equivalent of earning 1 point for every $1 a referral spends.
- Start date
- Referred friend purchases will begin to accrue points for the referring customer starting on this date. If set, no points will be accrued for a referred friends' purchases before the start date.
- Referrals count regardless of Text opt-in
- If disabled, only sales for referred friends who have opted into Text communication will count towards for the referring member to accrue points
- If enable, all referred friend sales will count for the referring member to accrue points
AIQ's robust audience builder and RAF traits make it easy to target personas based on the quality and quantity of their referrals. For example, you can require that referred customers opt-in to messaging or must make a purchase before they qualify as a referred friend.
Referring persona traits will target the contact information of the customer who as referred other customers to your store.
Referred friends that opted-in | Targets personas who have referred a friend into loyalty, based on the friends' SMS/MMS messaging opt-in status |
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Referred friends who purchased | Targets personas who have referred a friend into loyalty, based on the friends' purchase history amount |
Total orders made by referred friends | Targets personas based on the total number of orders their referred friend(s) have made |
Average total spent by referred friend | Target personas based on the average amount their referred friends have spent at your stores |
Total spent by referred friends | Target personas based on the total amount their referred friends have spent at your stores |
Referred by contact ID/phone | Target personas who were referred by another persona using the referring persona's PII |
Referred persona traits will target a persona who has signed up through an existing customer's referral link.
Signed up via referral | Targets personas who have signed up using any of your customer's AIQ referral links |
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With RAF audiences created and targeting personas who have been referred and personas who have referred friends, you can use the audiences to modify points, send campaigns, gift points, or gift discounts to included personas.
Whether itβs a percentage off their next purchase, a free product, or other incentive, you have the flexibility to create a program that works best for your business.
See Refer A Friend Campaignsο»Ώ.
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