Refer a Friend (RAF)

the refer a friend program was designed to boost customer retention and drive new customer acquisition increase customer acquisition at low cost drive new customer acquisition organically through your most loyal shoppers leverage word of mouth marketing turn your loyal customers into brand advocates boost customer retention and engagement encourage deeper engagement with your loyalty program expand your customer network through trust grow your customer base through trusted, authentic relationships businesses that implement refer a friend programs drive more referrals, which make up between 20 50 % of most purchasing decisions (per wharton business school study) aiq supports many different methods for rewarding customers for referring others to your stores refer a friend functionality is available starting with loyalty pro subscriptions points accrual for referrals found under loyalty settings of your aiq account give customers who refer friends points for their referrals' first sales enabling this setting will allow customers who referred friends to earn points for the first sale by their referred friends points accrual rate customers will earn points for every $100 spent example 100 points for every $100 spent is the equivalent of earning 1 point for every $1 a referral spends start date referred friend purchases will begin to accrue points for the referring customer starting on this date if set, no points will be accrued for a referred friends' purchases before the start date referrals count regardless of text opt in if disabled, only sales for referred friends who have opted into text communication will count towards for the referring member to accrue points if enable, all referred friend sales will count for the referring member to accrue points refer a friend audiences for discount and rewards management aiq's robust audience builder and raf traits make it easy to target personas based on the quality and quantity of their referrals for example, you can require that referred customers opt in to messaging or must make a purchase before they qualify as a referred friend traits for raf audiences referring persona traits will target the contact information of the customer who as referred other customers to your store referred friends that opted in targets personas who have referred a friend into loyalty, based on the friends' sms/mms messaging opt in status referred friends who purchased targets personas who have referred a friend into loyalty, based on the friends' purchase history amount total orders made by referred friends targets personas based on the total number of orders their referred friend(s) have made average total spent by referred friend target personas based on the average amount their referred friends have spent at your stores total spent by referred friends target personas based on the total amount their referred friends have spent at your stores referred by contact id/phone target personas who were referred by another persona using the referring persona's pii referred persona traits will target a persona who has signed up through an existing customer's referral link signed up via referral targets personas who have signed up using any of your customer's aiq referral links raf incentives with raf audiences created and targeting personas who have been referred and personas who have referred friends, you can use the audiences to modify points, send campaigns, gift points, or gift discounts to included personas refer a friend campaigns docid\ v 8i0p2sldjqpkprowexg discounts docid\ qdxosyx3chpfvw8rqs2nu points modifiers docid\ wy8vtkce6ixe4xinhj0h0 whether it’s a percentage off their next purchase, a free product, or other incentive, you have the flexibility to create a program that works best for your business create a raf campaign navigate to marketing > campaigns click create campaign button on the channels screen, select email click continue in audiences, you'll want to send your raf campaign annoucement to all opted in users by selected all tracked users continue to content input your refer a friend messaging and bring your narrative to life with custom macros we recommend using the following messaging hey {{firstname}}, did you hear about our refer a friend program? send this link to your friends {{referfriendurl}} the more friends you refer, the more free points you receive! note each customer has their own unique refer a friend url in their wallet continue to review see legacy campaign builder docid\ nol kwxgt34s2xxgmhy j for information about saving as draft vs sending and approval permissions for more info about refer a friend campaigns, see our blog 8 effective raf campaigns