Refer a Friend (RAF)

refer a friend helps you retain loyal customers and attract new ones through trusted, word of mouth referrals refer a friend functionality is available starting with loyalty pro subscriptions key benefits acquire new customers organically at low cost turn loyal shoppers into advocates who spread the word boost retention and engagement by rewarding both sides grow through trust with authentic customer connections referrals influence 20–50% of all purchasing decisions (wharton business school) how to set up a refer a friend program 1\ setup points for referrals navigate to settings > loyalty > referral points give customer points for referrals’ sales when enabled, this setting allows referring customers to earn points based on the first purchase made by their referred friends points earned per $100 spent define how many points a referring customer earns from their friends’ purchases example setting 100 points per $100 spent equals 1 point per $1 spent by the referred friend start date choose when referred friend purchases start counting toward referral points purchases made before this date will not earn points for the referring customer referrals count regardless of text opt in status control whether referred friends need to be opted into text messaging to count toward referral rewards enabled all referred friend sales count toward the referring customer’s points disabled only sales from referred friends who have opted into text communication will count 2\ create refer a friend audiences aiq has many referral traits to target personas based on the quality and quantity of their referrals for example, you can require that referred customers opt in to messaging or must make a purchase before they qualify as a referred friend traits for raf audiences referring persona traits will target the contact information of the customer who as referred other customers to your store referred friends that opted in targets personas who have referred a friend into loyalty, based on the friends' sms/mms messaging opt in status referred friends who purchased targets personas who have referred a friend into loyalty and that friend makes atleast one purchase total orders made by referred friends targets personas based on the total number of orders their referred friend(s) have made average total spent by referred friend target personas based on the average amount their referred friends have spent at your stores total spent by referred friends target personas based on the total amount their referred friends have spent at your stores referred by contact id/phone target personas who were referred by another persona using the referring persona's pii referred persona traits will target a persona who has signed up through an existing customer's referral link signed up via referral targets personas who have signed up using any of your customer's aiq referral links raf incentives with raf audiences created and targeting personas who have been referred and personas who have referred friends, you can use the audiences to modify points, send campaigns, gift points, or gift discounts to included personas refer a friend campaigns docid\ v 8i0p2sldjqpkprowexg discounts docid\ qdxosyx3chpfvw8rqs2nu points modifiers docid\ wy8vtkce6ixe4xinhj0h0 whether it’s a percentage off their next purchase, a free product, or other incentive, you have the flexibility to create a program that works best for your business 3\ tell your customers about your raf program via a campaign navigate to marketing > campaigns > create new campaign on the channels screen, select email on the recipients screen, fill in all other information and then select the audience all subscribed users on the content screen, create your refer a friend messaging we recommend using the following content hey {{firstname}}, did you hear about our refer a friend program? send this link to your friends {{referfriendurl}} the more friends you refer, the more free points you receive! note each persona has their own unique refer a friend url in their loyalty wallet continue to review see campaign builder docid\ yeopwsehov3mfydjilqzo for information about saving as draft vs sending and approval permissions for more info about refer a friend campaigns, see our blog 8 effective raf campaigns faqs can a retailer have multiple raf links for a single account? (e g one raf gives 100 pts in california, another gives 20% off in colorado, etc ) no, because raf links are unique to each persona to be able to track who a raf came from, and each profile has a different link