Points Modifiers

11min

Automatic Points Modifiers
AIQ automatically adjusts a customer's persona points total for various reasons. 
Examples:
Two personas merge and the points totals for each persona are added into a single persona with a larger points total. 
Your loyalty settings have been adjusted, causing updates to the points/dollar or time period calculated for points accrual.
Block Adjustments
Why Block adjustments Occur
When a customer’s points have a negative value,  AIQ deploys a ‘block adjustment’ to automatically adjust that user’s points back to 0. This is to protect you and your end consumers from a negative customer experience. You may turn this off by contacting your account CS rep.
How customers can become points negative
Negative points are detected for a persona
How customers can go points negative
Persona Un-merges
File uploads containing negative points totals for personas (legacy points)
Negative points imported from previous loyalty systems
Points expiring
Changes to points expiration logic
Changes to points accrual logic
Your POS integration is removed or updated
 All Persona data shared from that connection, including transactions, will be removed. 
Other integration changes 
only a customer’s redemptions may remain available to AIQ if we lose access to an integration syncing persona data. this can create a negative balance AIQ will automatically adjust. 
Other AIQ Performed Points Modifiers
Various points modifiers can be made by AIQ to allow for multiplying the amount of points earned during a purchase, boosting those points, or even give “Zero Points” for specific transactions:
Boosts
Points boosts gift the customer a specific set number of points
Points boosts can also be given to customers when they enter the “boosted” audience without needing a qualifying transaction
Points “gifted” via campaigns are treated as boosts
Boosts are given out once a persona is in the audience, they cannot earn a boost again for the same exact audience ID.
Multipliers
Multiplies the points earned from a transaction
Gifts a variable amount of points, based on the customer transaction total points earned and the multiplier set at the audience level
“Zero Points”
The “Zero Points” adjustment blocks customers from accruing points for qualifying transactions that occur while they are in the Zero Points audience or during the time specified within the “Modify points for contacts in this audience” audience settings
Points modification restrictions
Modifier
Boost Points
Multiply Points
Zero Points
Points Modifier
Boost Amount
Multiplier Amount
N/A
Date Modifiers
Restrict modifier to personas who purchase between:
Restrict modifier to personas who purchase between:
Restrict modifier to personas who purchase between
Day/Time Modifiers
N/A
Restrict modifier to happy hours by day:
N/A
Transaction Modifiers
N/A
Purchased: 
- Brand
- SKU
- Category
Payment Method
AIQ Store IDs
Purchased: 
- Brand
- SKU
- Category
Payment Method
AIQ Store IDs
Boosts, Multipliers, and Points Zeroing events are “Sticky”. 
This means the adjusted points:
Do not expire 
Are not recalculated in the case of a full or partial refund
Custom Points Logic
Accounts subscribed to Loyalty at the Enterprise level have additional custom logic options available. 
Reach out to your AIQ Success Manager or our support team for more information on implementing custom logic for your Enterprise Loyalty subscription. 
Custom expiration logic available for:
Legacy points
Automatic points blocks
Audience points adjustments
Custom points redemption and depletion logic
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Modifier	Boost Points	Multiply Points	Zero Points
Points Modifier	Boost Amount	Multiplier Amount	N/A
Date Modifiers	Restrict modifier to personas who purchase between:	Restrict modifier to personas who purchase between:	Restrict modifier to personas who purchase between
Day/Time Modifiers	N/A	Restrict modifier to happy hours by day:	N/A
Transaction Modifiers	N/A	Purchased: - Brand - SKU - Category Payment Method AIQ Store IDs	Purchased: - Brand - SKU - Category Payment Method AIQ Store IDs

Updated 05 Nov 2024

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