Persona Merging Examples:
These personas were merged in AIQ to prevent duplicates, even though the name used is different, because the phone number matches.
These personas have matching names. In this example there are many customers named Kyle Brown who are active . AID does not merge customers based only on their first/last name. Possible to enable first/last + DOB merging. Ask your success rep or reach out to support for more information
Why is Sklyer listed so many times? Transactions are split between multiple personas.
Skyler may be only presenting partial PII or changing the PII given. They may also have additional POS profiles they are syncing under.
It takes up to 24 hours for merging and unmerging logic to complete.
If fewer than 24 hours have passed since the most recent purchase, the merging logic may not have taken place.