Persona Merging

aiq will automatically merge personas if we see matching phone number, email, or other unique pieces of pii (personal identifiable information) or you can manually merge personas automatic persona merging docid 2rxg 2bzgwx hrvcp8hnp manual persona merging docid\ utlwp4snkcmfjzm3wnsoz persona merging faqs what if a merge resulted in missing personas? when a persona is merged into another persona, the merged persona will no longer be available via search to search for missing personas who you believe have been merged into another persona type merge {{phone number or email}} , for example merge 3087726563 merge\ testing\@aiq com what if the wrong information is attached to the persona because of a merge? to identify the merge issue navigate to customers > personas > persona detail navigate to the history tab and you will see the "merges" subtab note if a persona has 0 merges, the “merges” subtab will not be present from the merge subtab you can see aiq universal id the id which aiq uses to identify the persona the list of persona merges platform platform this persona was merged from (ecom/pos/loyalty signup) aiq id identity of this merged persona date imported date aiq first noticed this persona source id id associated with the persona from the imported platform merged persona pii if you want update the persona to the correct information, navigate to the general tab and scroll to the traits section and edit see manual persona merging docid\ utlwp4snkcmfjzm3wnsoz