Customers
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Audience Traits
Other Traits
4 min
call traits call traits provide detailed analytics on a persona's interactions with phone calls, offering insights into engagement and communication effectiveness these traits track the number of received calls, calls that went to voicemail, calls answered by a person, and completed voice message playbacks, helping to segment customers based on the persona's responsiveness and interaction preferences trait name trait description selection options number of received calls the number of received calls more than, exactly, less than, in range number of received calls that went to voice mail the number of received calls that went to voicemail more than, exactly, less than, in range number of received calls that were answered by a person the number of received calls that were answered by a person more than, exactly, less than, in range number of calls where voice message playback completed the number of calls where voice message playback was completed more than, exactly, less than, in range received a call indicates if a call was received after, on, before, between, in last, in next received a call that went to voice mail indicates if a call went to voicemail after, on, before, between, in last, in next received a call that was answered by a person indicates if a call was answered by a person after, on, before, between, in last, in next completed listening to voice message playback indicates if voice message playback was completed after, on, before, between, in last, in next received per order msg indicates if a per order message was received after, on, before, between, in last, in next terpli recorded traits terpli traits provide insights into a persona's interactions with terpli's review and recommendation system, helping to understand engagement and preferences these traits track the number of general terpli actions, review actions, review discount actions, recommendation actions, and recommendation discount actions, allowing for a detailed segmentation of persona behavior within based on information from the terpli platform trait name trait description selection options number of any terpli actions the number of any terpli actions more than, exactly, less than, in range number of terpli review actions the number of terpli review actions more than, exactly, less than, in range number of terpli review discount actions the number of terpli review discount actions more than, exactly, less than, in range number of terpli recommendation actions the number of terpli recommendation actions more than, exactly, less than, in range number of terpli recommendation discount actions the number of terpli recommendation discount actions more than, exactly, less than, in range faqs what happened to geo fence traits? we no longer use geofencing in the app, so have removed this trait how do i create customized audiences in aiq based on user actions? creating targeted audiences in aiq lets you engage users based on specific actions, such as completing a survey or signing up via an embedded form 1 audience creation using survey completions ensure the survey you want to track exists in aiq navigate to the audience creation section select the trait “answered survey” when prompted choose the relevant survey from the dropdown list save the audience settings all users who complete the selected survey are automatically added to this audience for campaign targeting 2 audience creation using embedded signup forms locate the embedded form you want to track in aiq copy the form’s url using the “share form” option use this url when setting up your audience in aiq save the audience settings anyone who submits the form will automatically be added to this audience for future targeting 3 audience creation using performed traits create new audience, and select add new requirement button type "performed event" traits in the open field to see the list of drop down options they will range from purchased event, opt in behavior event, campaign reception event, and others all helpful user actions to track for different audience needs once you've selected your chosen trait and range, name your audience and select save 4 tips for effective audience targeting be specific with traits use precise actions (specific surveys or forms) for better segmentation test your audiences run test campaigns to ensure users are captured correctly update regularly adjust audience settings as new forms, surveys, or marketing goals arise
