Other Traits
The location trait indicates if the persona was seen within a geo-fence, providing insights into their physical presence in specific areas.
Trait Name | Trait Description | Selection Options |
|---|---|---|
Seen within geo-fence | Indicates if the persona was seen within a geo-fence. | after, on, before, between, in last, in next |
Call traits provide detailed analytics on a persona's interactions with phone calls, offering insights into engagement and communication effectiveness. These traits track the number of received calls, calls that went to voicemail, calls answered by a person, and completed voice message playbacks, helping to segment customers based on the persona's responsiveness and interaction preferences.
Trait Name | Trait Description | Selection Options |
|---|---|---|
Number of received calls | The number of received calls. | more than, exactly, less than, in range |
Number of received calls that went to voice-mail | The number of received calls that went to voicemail. | more than, exactly, less than, in range |
Number of received calls that were answered by a person | The number of received calls that were answered by a person. | more than, exactly, less than, in range |
Number of calls where voice message playback completed | The number of calls where voice message playback was completed. | more than, exactly, less than, in range |
Received a call | Indicates if a call was received. | after, on, before, between, in last, in next |
Received a call that went to voice-mail | Indicates if a call went to voicemail. | after, on, before, between, in last, in next |
Received a call that was answered by a person | Indicates if a call was answered by a person. | after, on, before, between, in last, in next |
Completed listening to voice message playback | Indicates if voice message playback was completed. | after, on, before, between, in last, in next |
Received Per Order msg | Indicates if a per-order message was received. | after, on, before, between, in last, in next |
Terpli traits provide insights into a persona's interactions with Terpli's review and recommendation system, helping to understand engagement and preferences. These traits track the number of general Terpli actions, review actions, review discount actions, recommendation actions, and recommendation discount actions, allowing for a detailed segmentation of persona behavior within based on information from the Terpli platform.
Trait Name | Trait Description | Selection Options |
|---|---|---|
Number of any Terpli actions | The number of any Terpli actions. | more than, exactly, less than, in range |
Number of Terpli Review actions | The number of Terpli review actions. | more than, exactly, less than, in range |
Number of Terpli Review Discount actions | The number of Terpli review discount actions. | more than, exactly, less than, in range |
Number of Terpli Recommendation actions | The number of Terpli recommendation actions. | more than, exactly, less than, in range |
Number of Terpli Recommendation Discount actions | The number of Terpli recommendation discount actions. | more than, exactly, less than, in range |

