Data + Marketing Integrations
Email

Klaviyo

5min

About the AIQ <> Klaviyo Integration

Sync your Klaviyo contacts to AIQ and take advantage of our data analytics and marketing features. Read on below to see how to connect your account and begin pushing contacts back and forth.

For both connection options, you will need to grab your Private API Key from your Klaviyo account, if you need help locating where to find it check out the article here.

How To Connect Klaviyo as a Source

Use this option if you would like to pull in contacts:

  1. Navigate to Settings > Integrations > Klaviyo. Find the Klaviyo integration that says "Data Source"
  2. Click Connect
  3. Paste in your Private API Key from your Klaviyo Account into the API Key field
  4. Check the toggle next to "All users are age compliant with my industry?"
  5. Enter the segment/list names or IDs from which you would like to import 'opted in' customers.
  6. (Optional) Enter any segment/list names or IDs from which you would like to import 'opted out' customers (also known as a blocklist).
  7. (Optional) Attributes: Enter a custom mapping of Klaviyo attributes to AIQ. If no custom mapping is entered, only the email, phone number, and ID will be imported for each contact.
  8. Other optional settings:
    • Send SMS double-optins to personas who purchased after X date: Use this to trigger and opt-in message to be sent for any new number
    • Enroll personas in loyalty program who purchased after X date: Forces all customers sources from Klaviyo to be enrolled into loyalty
    • Use AIQ's last backup of this sources data: Turn this on to freeze your data from this source from the last audience run and discontinue hitting the sources API for new data.
      • ⚠️ Only use this if you are switching systems and want to preserve your data.
  9. Click Save



How To Connect Klaviyo as a Destination

Use this option if you would like to push out new contacts: 1. On the left side of the dashboard click the Connect Data tab and then Data Destinations 2. Scroll down to the Email section and locate the Klaviyo integration card and click the white Connect button

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3. Paste in your Private API Key from your Klaviyo account into the API Key field (Optional) Enter any segment/list names or IDs from which you would like to import 'opted out' customers (also known as a blacklist) 4. Click the big green Connect button to save your key You are now connected! How To Send A Specific List Of Customers Head to Audiences and filter using the traits you want

Click the Klavyio checkbox at the bottom near Data Save your Audience

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Klaviyo FAQs

How Do I Use Custom Traits?

Custom attributes that you enable using the custom mapping above can be used in the audience builder under "Custom brand traits". Note that custom attributes won't populate here until after we've pulled them on contacts from Klaivyo.

How often do you sync data between platforms?

As a data source we pull every 4-6 hours, as a data destination we push every 24 hours.

Can I send data from AIQ to Klaviyo to create triggers for flows (including lifecycle messages)?

No, we don't currently utilize any Klaviyo triggering functionality. We only export audience lists to klaviyo as lists on their end..with phone, email etc for each persona



Updated 16 Dec 2024
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