Google Tag Manager
Because AIQ Ecommerce is a Single Page Application, we recommend using the GTM trigger "History Change" when appropriate.
Google Tag Manager is a tag management system that allows configuration and instant deployment of tags onto your menu. Add and update tags for conversion tracking, site analytics, remarketing, and more. You can use Google Tag Manager on your AIQ Ecommerce menu to see where your customers are scrolling (heatmaps) and deploy surveys.
For a full list of tag template types that are natively supported by Google Tag Manager: GTM Supported Tags
In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery
Get your Container Id from Tag Manager. For further instructions: Set up and install Tag Manager
- Navigate to Store > Integrations
- Click on Google Tag Manager
- Enable the integration toggle
- Enter in the container id
- Save
You can use the following AIQ Ecommerce events to make custom templates.
Yes, Google Tag Manager can facilitate lots of different frontend integrations and actions, including popups. For something like this, you could do a popup with a link to your Google page. Set it to trigger when the url contains /checkout-complete through GTM.
We've seen lots, but the most common are:
- Google Analytics: You can setup GA via our GA4 integration or GTM
- Heatmap and session replays: Hotjar, Crazy Egg
- Elfsight: Age verification widget
- Conversion tracking tags: Common ones are Google Ads Conversion Tracking, Facebook Pixel, and Bing Ads UET Tag
- AB Testing: Google Optimize
- Customer Support Tools (chat): Intercom, Zendesk, Tidio - or use our in-house chat tool!
