AIQ Ecommerce Integrations
Analytics

Google Tag Manager

4min

Because AIQ Ecommerce is a Single Page Application, we recommend using the GTM trigger "History Change" when appropriate.

Google Tag Manager is a tag management system that allows configuration and instant deployment of tags onto your menu. Add and update tags for conversion tracking, site analytics, remarketing, and more. You can use Google Tag Manager on your AIQ Ecommerce menu to see where your customers are scrolling (heatmaps) and deploy surveys.

For a full list of tag template types that are natively supported by Google Tag Manager: GTM Supported Tags

In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery

Get Credentials from Tag Manager

Get your Container Id from Tag Manager. For further instructions: Set up and install Tag Manager

To Enable in AIQ Ecommerce

  1. Navigate to Store > Integrations
  2. Click on Google Tag Manager
  3. Enable the integration toggle
  4. Enter in the container id
  5. Save

Custom AIQ Ecommerce Events

You can use the following AIQ Ecommerce events to make custom templates.

'view_item', 'add_to_cart', 'remove_from_cart', 'begin_checkout', 'purchase'



Updated 03 Sep 2024
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