Alpine IQ gives you the ability to house all your messaging tools under one roof. SMS, Email, Native App Push, and Browser Push notifications are all available with Alpine IQ's suite of messaging tools
In the left-hand navigation bar under Marketing, click Campaigns then click Create new campaign. Any time you want a send a message to your customers, this is where you'll start. Let's walk through the builder starting from the top:
This is where you actually build out your campaigns. Text message and Browser push notifications are ready for use when you first log in to the platform but there is some additional setup needed to send Email and/or Native Push messages which we'll go over soon. Use these messaging tools individually or in tandem as part of our Waterfall feature
Whether you want to send a message to your entire customer base or to a hyper-specific audience you created, this is where you pick that audience
Click Please select one or more audiences and a dropdown will appear with all your audiences. You can select more than one audience and if a customer appears in more than one audience, they'll only receive the message once
To send a campaign to your entire customer base, select All subscribed users
Customers attempting to send to +5000 contacts should consider breaking down an audience into smaller, more targeted, subsets to avoid carrier blocking. For more information on this, check out the How to break up a big audience? question in our FAQ section below
Click Filter more to find options to filter by individual stores and/or exclude audiences from specific campaigns.
To solve cannabis censorship, we created a new technology walled Waterfall
This feature gives you the ability to set up backup messaging channels that trigger when a message is blocked, filtered, or errors to ensure the best chance of getting the message to your customer. To read more about how it all works, see the How does Waterfall work? article in the FAQ section below
All your campaigns, active and inactive, can be found by heading to the Marketing dropdown in the left-hand navigation bar of your AIQ dashboard and clicking on Campaigns
Under Action in the top-right corner of the Campaigns page, you have options to Edit, Copy, or Delete a campaign
Organize your campaigns by location, product preference, incentivized, etc.
Click Create Group at the top of the page, name the Campaign Group, and select the campaigns you want to be added to that group
Hover over any Campaign Group for high-level metrics of how that group is performing
Once you begin sending out campaigns, we will begin tracking their performance. You can see these metrics by navigating to the Campaign Reports section under the Marketing section on your left navigation bar.
This screen can be filtered via the channels that were used by using the toggles. If you need to filter a spefic campaign the best way is to use the search bar by typing in the Campaign Name or even the unique Campaign ID (this can be found in the URL while looking at the Edit Campaign screen!)
Once you have your filter set, click on the top right blue Download stats as CSV in order to generate a file of the stats
See how individual campaigns stack up against the rest of your campaigns using the Delivery rates vs average visualization
Metric | Description |
Sent messages | Total number of sent messages across all channels. Hover over the total number of sent messages for a breakdown of messages: SMS, MMS, Email, Optin texts, Post sale texts, Post sale emails, Abandoned texts |
Opens | Number of message opens by contact |
Link clicks | Number of times links inside messages were clicked (inside the Walled Garden for texts) |
Conversions | How many desired actions were taken by contacts |
Revenue generated | Calculates the monetary result of your campaign |
Spent | Indicates marketing investment to reach contacts |
Revenue per send | The average revenue generated per message |
Open rate | The percentage of opens based on how many contacts from your campaign opened your business' message. This is similar to your business' email open rate |
CTR | Stands for click-through-rate and gives a percentage of clicks based on how many contacts from your campaign clicked on links inside the message |
CVR | Conversion rate and gives the percentage of contacts persuaded by your messaging to take a particular action |
Cost per conversion | Gives you the power to identify how much marketing spend was needed to generate revenue from your contacts |
Total ROI | An estimate of how campaigns have performed and if your company made or lost money |
Our priority channel system actively monitors events from your audiences such as email and app opens, SMS carrier blocking, and opt-in status changes to maintain an accurate picture of where your audience is reachable for messaging. Waterfall will automatically redirect the message to the next available channel in the priority list in real-time.
To set Campaign channel priority:
1.Open the Campaign Builder
2. Draft messages using at least two of the messaging tools
3. Set the priority using the arrows on the right
4. Continue building the campaign as you normally would
If a customer is only opted in to the 2nd priority message channel, AIQ will automatically skip the first channel and send the message via the next channel. In the example above, if a customer is subcribed to Email messages but opted out of Text messages, Waterfall will skip Text message and send an email
Head to the Marketing section in your AIQ dashboard and click Campaign reports. At the top of the page you'll see a cumulative breakdown of all your campaigns but you can also see breakdown by individal campaign
Open individual campaign reports but clicking on the + symbol to the left of any campaign
On the left is a breakdown of each channels deliverability and on the right shows the campaign stats overall through the funnel
Enabling post-order messages gives you the ability to trigger a message every time a customer makes a purchase
How to set up post-order messages:
Enabling post-order messages means a message will be triggered every time a customer makes a purchase. We suggest targeting a specific audience to avoid unsubscriptions. Example available in the video above
See below to create a campaign that will randomly select one of your customers to receive points or a specific discount
How to set up a lotter/raffle campaign: