Campaigns

Alpine IQ gives you the ability to house all your messaging tools under one roof. SMS, Email, Native App Push, and Browser Push notifications are all available with Alpine IQ's suite of messaging tools



In the left-hand navigation bar under Marketing, click Campaigns then click Create new campaign. Any time you want a send a message to your customers, this is where you'll start. Let's walk through the builder starting from the top:

• Campaign name: Label the campaign as something that's easily recognizable. If you don't it'll default to "Draft (Mar 2nd 22)"
• Status: If it's set to "Off", the campaign is inactive. To save a draft of a campaign, simply flip the status to "Off" and publish the campaign. Once you flip this to "Live", the campaign is active and will send at the selected publish time
• Archived: Toggle this to "Yes" to archive a campaign. This will also render it inactive or "Off"

This is where you actually build out your campaigns. Text message and Browser push notifications are ready for use when you first log in to the platform but there is some additional setup needed to send Email and/or Native Push messages which we'll go over soon. Use these messaging tools individually or in tandem as part of our Waterfall feature

Whether you want to send a message to your entire customer base or to a hyper-specific audience you created, this is where you pick that audience

Click Please select one or more audiences and a dropdown will appear with all your audiences. You can select more than one audience and if a customer appears in more than one audience, they'll only receive the message once

To send a campaign to your entire customer base, select All subscribed users



Click Filter more to find options to filter by individual stores and/or exclude audiences from specific campaigns.



To solve cannabis censorship, we created a new technology walled Waterfall

This feature gives you the ability to set up backup messaging channels that trigger when a message is blocked, filtered, or errors to ensure the best chance of getting the message to your customer. To read more about how it all works, see the How does Waterfall work? article in the FAQ section below

• Enable intelligent timing: turning this on will send the message to your customer within 1 hour of their average purchase time. Find additional details on this tool on the Alpine IQ YouTube page
• Sent to [ # ] contacts max per day: This limits the number of contacts this campaign can send to in a day. This is most commonly used when setting up raffle/lottery campaigns. Learn more about HERE
• Set a custom attribution window: Customers "convert" when taking action on a campaign and making a purchase. The default conversion window is 14 days but if you'd like a smaller conversion window, update that number here.
• What engagements count when calculating conversions: Choose specific actions you want to count towards conversions. Example: If you only want it to be considered a conversion after a landing page link is clicked, select After landing page link was clicked.
• Gift [ # ] points to every contact this campaign sends to: Any customer in the target audience of this campaign will receive the number of points you input here.
• Trigger when a cart is abandoned: Flip this toggle to trigger a message only when an online shopping cart is abandoned. Feature availability is dependent on your e-commerce provider. Find more information about abandoned cart campaigns HERE.
• Trigger upon every purchase event: Flip this toggle to trigger a message every time a customer makes a purchase. If left on indefinitely, this could lead to higher unsubscription rates as frequent buyers will receive this message every time they make a purchase. Find additional information on post-order messages HERE.
• Trigger when contact is seen within a physical world geofence: Flip this toggle to trigger a message to Native app users that allow tracking when they enter a physical boundary you set. Boundaries are completely customizable and accurate up to 100 feet. For more information on geofencing, see this article.

Use {{macros}} to automatically pull unique data about the individual you're messaging to personalize the message.

These macros can be used across all messaging channels.



If you want users with roles above 'Marketing' to approve campaigns prior to being published, head to Settings > Team Members > Role Permissions and flip the '[marketing] role can activate campaigns' off (grey). Anyone with roles above 'Marketing' will get an email notification letting them know a campaign is pending approval. You can also add emails to exclude from these notifications under the toggle.



This will automatically move campaigns created by users with 'Marketing' roles to a 'Pending Approval' campaign group.



Roles above 'Marketing' can switch the status to 'Live' and have a checkbox to move the campaign out of 'Pending Approval

All your campaigns, active and inactive, can be found by heading to the Marketing dropdown in the left-hand navigation bar of your AIQ dashboard and clicking on Campaigns



• Status: the campaign is inactive or has been paused. Click the red "pause" button to activate a campaign
• Campaign name: choose a name that speaks to the nature of the campaign and is easily searchable in the future
• Scheduled for: tells you when the campaign was scheduled to send and if was a Blast or Ongoing campaign
• Last msg sent: exactly what it means, this is indicates the time that the last message was sent or the campaign has finished sending to all the contacts in the audience you selected
• ID: the unique identifier for this campaign. Search by this ID or create audiences of people that have received this message using this ID
• Created: when the campaign was first published, regardless of activation status
• Updated: any changes that were made after the campaign was created



Under Action in the top-right corner of the Campaigns page, you have options to Edit, Copy, or Delete a campaign

• Open / Edit: make changes to an existing campaign. Editing active campaigns can affect the functionality
• Clone / Copy: Create a new, identical version of an existing campaign. This is a great way to A/B test a campaigns by altering one aspect and monitoring success rates
• Delete / Archive: Removes and turns off an existing campaign. Find your archived campaigns by flipping the Archived toggle to Show at the top of the Campaigns page





Organize your campaigns by location, product preference, incentivized, etc.

Click Create Group at the top of the page, name the Campaign Group, and select the campaigns you want to be added to that group



Hover over any Campaign Group for high-level metrics of how that group is performing

Once you begin sending out campaigns, we will begin tracking their performance. You can see these metrics by navigating to the Campaign Reports section under the Marketing section on your left navigation bar.

This screen can be filtered via the channels that were used by using the toggles. If you need to filter a spefic campaign the best way is to use the search bar by typing in the Campaign Name or even the unique Campaign ID (this can be found in the URL while looking at the Edit Campaign screen!)

Once you have your filter set, click on the top right blue Download stats as CSV in order to generate a file of the stats



See how individual campaigns stack up against the rest of your campaigns using the Delivery rates vs average visualization

Alpine IQ gives you the ability to see breakdowns of your Links and Conversions. Open any active/published campaign and in the Performance metrics section, place your cursor over Hover for details next to Link Clicks or Conversions, and details about these two metrics will appear.

No, but there is a possibility that if the carrier the contact is using is a subsidiary of a "blocked" carrier that the message will still get through. There are 180+ carriers we work with and while we are currently blocking specific carrier-tagged devices as defined to us by the aggregators, number porting and other edge cases exist where these carriers might not have 100% control of the delivery network.

Our priority channel system actively monitors events from your audiences such as email and app opens, SMS carrier blocking, and opt-in status changes to maintain an accurate picture of where your audience is reachable for messaging. Waterfall will automatically redirect the message to the next available channel in the priority list in real-time.

To set Campaign channel priority:

1.Open the Campaign Builder

2. Draft messages using at least two of the messaging tools

3. Set the priority using the arrows on the right

4. Continue building the campaign as you normally would

Head to the Marketing section in your AIQ dashboard and click Campaign reports. At the top of the page you'll see a cumulative breakdown of all your campaigns but you can also see breakdown by individal campaign

Open individual campaign reports but clicking on the + symbol to the left of any campaign

On the left is a breakdown of each channels deliverability and on the right shows the campaign stats overall through the funnel

Enabling post-order messages gives you the ability to trigger a message every time a customer makes a purchase



How to set up post-order messages:

• Head to Marketing > Campaigns > Create new campaign
• Add your copy, select an audience, and set the campaign to Ongoing
• Open the Advanced settings and flip Trigger upon every purchase event to ON



See below to create a campaign that will randomly select one of your customers to receive points or a specific discount



How to set up a lotter/raffle campaign:

• Head to Marketing > Campaigns > Create new campaign
• Add the copy to the marketing tool of your choice and if applicable, add the discount itself to the campaign
  • You can also gift points to the campaign under Advanced settings which we cover in the video above
• Set the campaign to Ongoing
• Open Advanced settings and Sent to 1 contacts max per day (enter a different number to select more than one contact per day)