Marketing
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Campaigns
SMS/MMS Text Campaigns
Text Best Practices
2min
Optimize your mobile landing pages for quicker load times
The faster a page loads, the higher the likelihood that the customer visiting the page will convert. Consider the following to decrease load time:
- Use images that are 22-33 KB.
- Use 1-2 images per message/page.
- Stick to 1-2 clickable links/buttons per message.
Make the message easy to digest & read
Get to the point and create a simple format that keeps pertinent information at the top of the screen
- Put the CTA (Call to Action) towards the top of the screen. If you have a "Shop now" or "Leave a review!" button, place it near the top of the page.
- Use bullet points.
- Use a single-column format.
- Use size 16pt for the body text.
- Use high-contrast colors and white space. Don't crowd the screen with too many colors and images.
- IMPORTANT: Put the most important message and/or CTA "above the fold", which ia a term used to describe all the information your customer will see before scrolling.

Updated 20 Sep 2024
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