To begin setting up your SMS Defaults, you must first select the Message Style:
Light walled garden hides your long-form message behind a link that is placed within a basic SMS (text only) message body. This is the least reliable form of walled garden but hey... some protection is better than nothing. You will pay standard per segment SMS rates based on the length of your default SMS notice message.
Premium walled garden send your messages via the same methodology as the light version but it leverages MMS to showcase your brand logo front and center to consumers. This not only helps from a delivery standpoint but also appears far less "spammy" to your consumers. Since walled garden is rarely more than a 1 segment message, it's highly recommended and depending on your volume, required to use premium to avoid filtration. Premium also removes your brand name from the actual text body that is scanned by carrier filtration systems. You cannot swap to premium without first removing your brand name from all SMS defaults. This is the most important distinction and is extremely powerful given carriers have been making "naughty lists" of cannabis brand names. We've found 1 store operators all the way up to 100+ stores have their names on these flagged lists. If the carrier sees your brand name keyword pair, it is far more likely to be blocked in the future even if that brand name is sent from a completely new set of numbers or in front of linked domains.