Retail Quick Start Guide

Branding & Design This guide will help you get the nuts and bolts of your account squared away.

1. Add team members



• Username - must be a working email address that the user has access to so they can set their password.
• Roles - Create users and assign them a role based on their responsibilities. See the table below for a list of Roles and what parts of the platform those roles have access to.



2. Add your store(s)



• Store name - if you have multiple locations, we suggest using [company name] - [location name] as your naming convention to keep things consistent.
• Store nickname - if you have multiple locations, we suggest using the above [location name] as the store's nickname.
• Online shop URL - this is the URL for your e-commerce website, not your company's main website.

Click Complete Setup and continue setting up your account below.

Alpine IQ Settings

Now that your account is created, visit lab.alpineiq.com and log in using the username you created. You're in! Click on Settings in the top left-hand corner and start setting up your account.

Your Profile

Update your contact information and/or password as needed



Single Sign-On

Enable SSO for your users to seamlessly log into their Alpine IQ accounts using their Google or Microsoft emails.

1.A user with Owner permissions should head to Account Settings > Account toggles, add your Microsoft or Google domains and flip the toggles to green, & Save account settings.





2. Log out of Alpine IQ and when you log back in you'll see the option to sign in via Google or Microsoft. Any new user you add will now have the ability to enable Single sign-on when they log in to Alpine IQ.









Account Settings

• Change profile/cover pic - these will be the default images for your Wallet App. For more information on customizing the wallet, check out Configuring Alpine IQ. Image sizing requirements available on PDF below.

• Company Name - the name of the actual store unless you're operating multiple brands from one Alpine IQ account in which case you'll input the name of the parent company.
• Walled garden - leave this (ON) to be compliant with the most up-to-date SMS marketing regulations.
• Require phone number captcha - set to (OFF) for a seamless and secure way for customers to view your SMS campaigns.
• Loyalty points - set this to (ON) to let your customers see their available points in their digital wallet. For more information, check out [Loyalty Settings].
• Automatic UTM tracking - set this to (ON) to track clicks and traffic via Google Analytics or similar platforms that store and follow UTMs.
• Referred By - if applicable, choose the company that referred you to Alpine IQ.
• Sales Rep - the Account Executive (sales person) you worked with.

Retail stores

Store name(s) -





Edit location - if your stores' contact information changes or if you change e-commerce platforms, update it here





Customize location



• Map store names - after you've connected your POS, ensure data is being linked to their respective stores by clicking on the field and selecting the corresponding location.
• Club signup - this location's unique Main Sign-up form URL.
• Store Review links - Add any location-specific links (Google Place ID, Yelp, Leafly...) here. Any brand-wide links should be uploaded in the Reviews section under [Configure Alpine IQ].

Team Members

Create users and assign them a role based on their responsibilities within your organization. See the table below for a list of Roles and what parts of the platform those roles have access to:





To create a new user, click Add user in the top-right hand corner of the page and a popup will appear. Add the necessary information to each field and click the green Add User button.



App Settings

Here is where you will be able to customize the customer-facing pages that we generate. The left side of the screen contains all the settings that able to be altered and will update the preview on the right with sample information.





• Consumer alert - shows on the top of the web wallet/ login page/ and signup page.
• Header (Logos, cover area, brand) - change the top of the wallet and sign up page, hide/show logo and brand name.
• Captcha, landing page and consumer alert - Change a store's texting logo or alter the captcha logo and text.
• Basic style / colors - manipulate the colors of the wallet includes buttons and progress bars. *must be CSS-friendly!
• Wallet Web-app login settings - customize the text fields that display on the customer wallet login page.
• Wallet Web-app main settings - Hide or show certain functions of the wallet based on your store needs.
• Wallet Web-app icons - replace default icons with your own icons.
• CSS (Advanced overrides, fonts, etc.) - Inject custom CSS to override styles, use the right section as a reference.
• Discount settings - Disable whether your customers can redeem on their own phone, change redeem button text .
• Sign-up page settings - Alter the text for the Address field on the signup page.

Signup Form

Using our signup form is the recommended way to capture new loyalty members and trigger opt-ins.

1. Head to Settings > Design > Sign Up Forms

2. Create a new or Edit an existing signup form of your choice:



3. Choose the fields you want to capture:





• Required will display with a red asterisk (*) , Optional will be accepted blank and, Disabled will keep the field hidden.
• We recommend 3-5 pieces of info for quick and meaningful captures.
• Phone number + email should at least be optional in order to target via marketing.

4. Set your custom branding (keep blank for default account images):

• Header Photo - Set your header photo/logo to appear on the signup form.
• Cover Photo - Set your cover/background photo for the sign up form.

5. Style your Signup form:

• Customize the style and color of your signup form buttons and text.

6. Enter and Custom CSS you would like (not required)

7. Enter custom text for your sign up form:



• Sign-Up From Name - Naming the form.
• Page title - Displays at the top of form under the banner.
• Body text - Describe what they are signing up for.
• Consent text - Used to legally cover that you are asking for sign up consent and age-gating.
• Signup Button Text - The title for the form submit button.
• Thank You  Title - The thank you title text for after the form is completed.
• Thank You Message - The thank you message text that shows after the form is completed.
• Redirect URL - Redirect to URL after sign-up is completed.



8. Share your page:



• Store URL - Select the store to receive the store-specific url , QR code, and embed.
• Download Store-Specific Links - Download all store-specific urls in a CSV file.
• Main signup URL - best used on your tablet in-store check out, auto refreshes after each signup.
• Main signup QR Code - download the image and use it for scanning in person, print out and put up.
• Main signup embed - show the form on your own store site and encourage signing up there.

Add custom fields to the sign-up form



• Add your own custom fields to the sign-up form. If you want customers to select their favorite category of products, you can now enable that via "custom input fields".
  • Click Create sign-up form
  • Navigate to the Advanced tab
  • Field label - Name the field
  • Input type - Select the type of field
    • Input - user types in their answer
    • Select - user must select one option from list
    • Multi-select - user can select multiple options from list
• If using Select or Multi-select, add labels individually and click Add option
• Click Create field

Email / Domain

Before sending your first email campaign you will need to Authenticate your domain and setup Sender Settings.

Before you can start sending emails through Alpine IQ, you must authenticate your domain. Domain authentication shows Alpine IQ that you do in fact own your domain name that you want to send from. To give Alpine IQ permission to send using this domain, you point DNS entries from your DNS provider (like GoDaddy, Rackspace, or Cloudflare) to Alpine.

Key Terminology:

• DNS - stands for Domain Name System. This is a naming system for domains on the internet. When we refer to your DNS, we are talking about your domain name that you want to send emails from, or that you want to link images from. When we talk about your DNS provider, we are talking about the service that hosts your domain name. For example, GoDaddy, Rackspace, or Cloudflare.
• CNAME - The CNAME record creates an alias for subdomain.yourdomain.com.

Here is how to authenticate your domain:

1. In Alpine IQ, under Configure Alpine IQ, select Email Settings
2. Under Add Domain, fill in the domain that you want to send from and add advanced settings as needed. Make sure that you only enter the name of your root domain.



After clicking Save domain you will move onto the DNS section:





1. This section will reload with 3 CNAMES.
2. Next, you need to add all of the CNAME records on this screen to your DNS host. This process varies depending on your DNS host.
   • For Go Daddy instructions - click here
   • For NameCheap instructions - click here
   • For Rackspace instructions - click here
   • For Cloudflare instructions - click here
   • For Wix instructions - click here
3. Once you add the CNAME records to your DNS host, return to the Email settings page and click Validate.

(It can take up to 48 hours for the records to verify after you upload them into your DNS host, so you will likely have to come back later to verify.)

Tip: If you click verify, and only half of your CNAME records verify, this usually means that you need to wait a bit longer. It's also possible that you entered one of your records incorrectly.

Sender Settings:

1. Sender Name: Input your brand/company name.
2. From email: Input the email address you want your email campaigns to be from. Usually this is some sort of shared email address, i.e: Friends@alpineiq.com, Marketing@alpineiq.com.
3. Reply-to-name: When a customer replies to one of your emails, what name do want to be used as the Recipient. i.e. Support Team, Alpine IQ.
4. Reply-to-email: When a customer replies to one of your emails, input what email address you would like the responses to go to.
5. Input your Address, city, state, zip and country. This information is required on the footer of all email campaigns.
6. Click save.

Review Automation

Reviews are a great way to build your business and get more customers searching for you on the internet.



Use this section to fill in your links to your social media or review sites.

• Page title changes the main headers.
• Body text changes the copy you want to entice your customers to visit the pages.
• Share this page contains the URL, QR code, and embed code exactly like your signup form and wallet.
• Paste in username in fields to link to social media sites.
• Google Places requires a Place ID.

TIP: Use the {{reviewWidgetURL}} macro in SMS and Emails to send this page to customers.



Billing History

See total spend and all individual invoices. You can also expand an invoice by using the + button to see a breakdown of charges.



Alpine IQ API

This is your unique API key. You'll need this when connecting certain e-commerce and point-of-sale systems. This also has more granular information about our REST API that you or your developers can use when creating custom systems integrations. For more information about our REST API, click here (REST API docu).

JS tracking pixel

Place this Javascript pixel within your website, e-commerce, GTM, or landing page code to track page views, link clicks, and other web engagements. Create Audiences based on customers that have clicked on specific products and send them targeted messages about that product.

Activity Logs

User activity: A section of the platform where you can see user activities and actions taken within the platform. Filter by Date Range to see a high-level view of all users' actions or add a User's email to see activity from that specific user.

The object is the part of the platform that was created, updated, or manipulated in any way by the user.



Points activity: Any changes to your customers' points are available on the graph and table below. A red block suggests an anomaly in points adjustment activity.



Native App Settings

Alpine IQ deploys native apps with push notification functionality to facilitate loyalty, e-commerce, and messaging without interuption from cell carriers. Effective spring 2021, Apple no longer disallows facilitating cannabis sales through the app store. Our apps are compatible with iOS and Android devices.

In order to get an app for your brand live, you will need to provide Alpine IQ with access to both the Apple store/ Google play store developer accounts. Normally, we could create these store accounts for you, but both accounts require your organization be the administrator.

For more details check out the full guide here https://support.alpineiq.com/native-apps

How to integrate Alpine

I. Connect your Point of Sale

II. Connect your E-Commerce



How to manually import customers into Alpine IQ

If you're joining Alpine IQ from another loyalty, SMS, or email provider and want to import those customers and their data into Alpine or want to upload custom audiences, you have the ability to upload CSV right inside your dashboard



• Head to Connect data in the left-hand navigation bar
• Scroll down to the CSV-JSON Files integration card and click Manage
• Click Contact List
• Check out the available Column Headers. Hover over them to see acceptable formatting and what they're used for
• Once you've double-checked your CSV, click Next
• Drag and drop or select a file from your device and click Next
• Some fields will be automatically mapped to the name but anything that has not must be manually mapped using the dropdown menu. If you don't want a property mapped, select the box under Ignored
• Name the file, click the consent box and click Submit

Notes on file uploads

• To avoid duplicate profiles, a phone or email must be included or the contact will not be get added
• Uploads can only include one sheet per upload - save the sheet you want from your XLS
• If a file is uploaded accidentally or incorrectly, no worries! Just delete the file and reupload with the correct values/column headers/contacts
• New contacts will be created within 24 hours of upload and will be listed as rawfiles on your Personas page
• You can View, Download, or Delete any file you upload



• You can trigger a double opt-in request to contacts with phone numbers when you upload a file by selecting a date next to Send text double-optin requests to contacts imported after. This function will apply to all file uploads.







Examples of CSV templates based on need:



Importing customers from an SMS provider:



Importing customers from a Loyalty Provider:



Importing customers from an Email Provider:



Importing a custom audience (veteran, teacher, local...)

Additional settings

How do Pin Codes work

To ensure that your messages are getting delivered to the customers who want to hear from you, Alpine has created several delivery assurance solutions and escalations

Aside from our Waterfall Delivery Assurance, we also have Walled Garden to support SMS/MMS deliverability

With Walled Garden, there are two different options you can choose from; Light or Premium. Both prevent carriers from reading keywords and blocking your domain

• Light - Hides your long-form message behind a link that is placed within a basic SMS (text only) message body. You will pay standard per segment SMS rates based on the length of your default SMS notice message.
• Premium - Send your messages via the same methodology as the light version but it leverages MMS to showcase your brand logo front and center to consumers. This not only helps from a delivery standpoint but also appears far less "spammy" to your consumers. Since Walled garden is rarely more than a 1 segment message, it's highly recommended and depending on your volume, to use Premium to avoid filtration. Premium also removes your brand name from the actual text body that is scanned by carrier filtration system





Pin Codes

If you are sending multiple text message campaigns to large audiences daily, or are continuing to have filtration issues with Premium Walled Garden, the next escalation would be moving to Pin Codes.

Pin codes are an extra layer of protection against carrier filtration and prevent human auditors from being able to access and flag your message landing page or domain.

How pin codes work:



• Your customer will receive a text notifying them that they have a notification from your brand.
• They will click the link in the message and will be sent to the Pin Code page
• Your customer will enter the last four digits of their phone number to unlock the message
• They are then sent to the landing page with your message



There are two types of pin codes

Please reach out to your Account Specialist and they will get pin codes turned on for you.

After turning on pin codes:

You will need to make sure you update or remove the captcha message that is currently set up for Walled Garden. Do this in your dashboard by heading to Settings > Branding / Design > Captcha, Landing page, & consumer alert and adding copy to the Captcha message field









You can test the pin code functionality via the Campaign builder by clicking the preview link in the SMS builder and using 1234 which is the test pin code for all SMS previews





How to add a new location to your account

1.If your point-of-sale requires separate API keys for each location, refer to our Point of Sale guide for steps needed to request those keys from your POS representative. When you get the keys, upload them on the appropriate integration card in the Connect Data in your Alpine IQ dashboard.

2. Add your new location in Alpine IQ by heading to Settings > Retail Stores > Add location and filling out the necessary information and click Add store.

• For the Online shop URL field, make sure you're using the URL for your actually online menu and not the URL for your main website.

3. Next you'll need to "map" the API key to your recently added store. This associates transactions from that location to the location in Alpine IQ giving you valuable analytics and segmentation opportunities. On the Retail stores page, click Customize, click on the empty field next to the POS option, click on the location/key that appears in the dropdown, and click Save settings.

How to create multiple sign-up forms



• Click Settings in the top-left corner of the dashboard.
• Click Sign-up form in the settings dropdown.
• Edit the sign-up form text and fields you want included in the sign-up form.
• Click Save as new template and you'll see a new sign-up form available in the dropdown next to Club sign-up page settings (Form ID: at the top of the page



Find the unique sign-up URL & sign-up QR code for the forms your create by clicking Share this page on the left