Marketing
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Campaigns
Campaign Builder

Refer A Friend Campaigns

1min

Create A Refer a Friend (RAF) Campaign

  1. Navigate to Marketing > Campaigns
  2. Click Create Campaign button
  3. On the Channels screen, select Email
  4. Click Continue
  5. In Audiences, you'll want to send your RAF campaign annoucement to all opted-in users by selected All Tracked Users. Continue to Content.
  6. Input your Refer A Friend messaging and bring your narrative to life with custom macros. We recommend using the following messaging:
    • Hey {{firstName}}, Did you hear about our refer a friend program? Send this link to your friends:{{referFriendURL}}. The more friends you refer, the more free points you receive!
    • Note: Each customer has their own unique refer a friend URL in their wallet.
  7. Continue to Review. See Campaign Builder for information about Saving as Draft vs sending and approval permissions.

For more info about Refer A Friend Campaigns, see our blog: 8 Effective RAF Campaigns.

Updated 24 Oct 2024
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