Refer A Friend Campaigns

Find the latest tips, tricks, & best practices for setting up Refer-a-Friend campaigns on this Effective RAF Campaigns blog!



1) Under Marketing, found within the left-side navigation, click Campaigns.

2) Click the green Create New Campaign button.

3) Input the campaign name.

4) Click View Configured Messages

5) Input your Refer A Friend messaging and bring your narrative to life with custom macros.

We recommend using the following messaging:

Hey {{firstName}}, Did you hear about our refer a friend program? Send this link to your friends:{{referFriendURL}}. The more friends you refer, the more free points you receive!

Note: Each customer has their own unique refer a friend URL in their wallet.

6) Send your refer a friend campaign annoucement to all opted-in users by selected All Tracked Users in the audience tab with the campaign builder.