Refer A Friend
Find the latest tips, tricks, & best practices for setting up Refer-a-Friend campaigns on this Effective RAF Campaigns blog!
The refer a friend program was designed to boost customer retention and drive new customer acquisition. Businesses that implement refer a friend programs drive more referrals, which make up between 20 - 50 % of most purchasing decisions.
1) Under Marketing, found within the left-side navigation, click Campaigns.
2) Click the green Create New Campaign button.
3) Input the campaign name.
4) Click View Configured Messages
5) Input your Refer A Friend messaging and bring your narrative to life with custom macros.
We recommend using the following messaging:
Hey {{firstName}}, Did you hear about our refer a friend program? Send this link to your friends:{{referFriendURL}}. The more friends you refer, the more free points you receive!
Note: Each customer has their own unique refer a friend URL in their wallet.
6) Send your refer a friend campaign annoucement to all opted-in users by selected All Tracked Users in the audience tab with the campaign builder.
7) For more details, view the video at the top of the page.
- Head to Settings > Points & permissions.
- Enable Give customers who refer friends points for their referrals' sales by flipping the toggle to Yes.
- Set a points accrual rate. 100 points for every $100 spent is the equivalent of earning 1 points for every $1 a referral spends.
- Click Sate settings.