Points Expiration Logic
Days until points expire: Custom timeframe for points expiration. By default only earned points will expire X days after the most recent customer transaction, based on the number of days entered in this field.
Points expiration start date: This is the starting date for expiration logic to start counting down from. On this day, customers will have 180 days to make a purchase or other transaction before their earned points expire.
Any points earned before the date set in that setting would be protected from expiration. If you wanted points in the past 6 months to expire, this date would need to be set 6+ months prior to today.
Updating your loyalty points expiration settings will apply the changes to all customers, retroactively. This could cause some customer points to expire.
We recommend contacting support before you make any changes to expiration.
New Block adjustments are not applied if the balance is negative and the latest event is an expiration or block adjustment. This logic helps prevent continuous cycles of Block adjustments and expirations. However, it may sometimes lead to miscalculations. To ensure accurate outcomes, a manual review and adjustment might be necessary to address any discrepancies caused by the timing of these events.
In situations where expirations and block adjustments occur, our policy ensures that the most recent adjustment remains active to maintain a stable balance.
Accounts subscribed to AIQ Loyalty at the Enterprise level have additional custom logic options available. Reach out to your AIQ Success Manager or our support team for more information on implementing custom logic for your Enterprise Loyalty subscription.
- Custom expiration logic available for:
- Legacy points
- Automatic points blocks
- Audience points adjustments
- Custom points redemption and depletion logic
If custom expiration logic is enabled, customers may see a reduction in their legacy, gifted, or other points that would typically not expire with our standard points expiration logic.
Custom expiration logic will continue to follow the set Points expiration start date and Days until points expire loyalty settings.