To drive value of communication channels and encourage opt-ins, retailers can require loyalty customers to opt into one or more specific channels in order to accrue loyalty points.

Opt-in Status: a user has explicitly given their consent to receive communications, marketing messages, or be part of a service. This status ensures compliance with data privacy regulations and shows that the user has granted permission voluntarily.

What is a points freeze window?

A point freeze window is a set period of time where points cannot accrue for selected customers.

When a customer opts out the required communication channel(s), they will enter a point freeze and have points reset to zero (0). Only when they opt back in to all required channels will we remove the points freeze and the loyalty customer can begin collecting points again.

When a customer enters into a points freeze, we do not change their loyalty status. They will remain an active loyalty customer. If a persona is actively in an opt out freeze window, discounts will not be available.



When setting up required channels, it is recommended to start a set date using the 'Delay enforcement until after' field. If there is a start date applied, only opt-outs after that date will be able to trigger an opt-out freeze window.

If there is no start date applied, the freeze windows will be retroactive and points will not accrue until the first valid opt in(s) per persona. This can severely impact points accrual and historic balances.



Personas that are actively in an opt out freeze window can be targeted via the isInOptOutFreezeWindow trait.



Retailers can also find a count of personas in the opt-out freeze window in Analytics > Members Club Tab.

Total opt-out freeze window: the number of personas in a point freeze window due to their opt-in statuses as of the report's end date.