Dashboard
Use the Dashboard (fka Mission Control) to check the high-level health of your Revenue, Loyalty, Customer Data, and Campaigns.
Here you can find important business statistics and notifications to keep you in the know of what is going on with your business.
Note: All dashboard stats are All Time, except Customer Lifecycle is the last 90 days and New sign ups indicate their timeframe on the UI.
See Alerts Manager.
This section tracks your loyalty members.
- Total Loyalty Members: All customers that have signed up for your loyalty program.
- Active Rate: The percentage of customers in the Active stage of the Lifecycle, indicating their ongoing engagement with your business.
- % of Revenue: The percentage of total revenue generated from Loyalty members, showing the financial impact of your loyalty program.
- New sign-ups: The number of new members joining the loyalty program within specified date ranges.
View the performance of your marketing efforts
- Subscribers: Total current opt-ins (hover for a breakdown per channel)
- Live Campaigns: How many campaigns are currently set to Active
- Revenue generated: How much was made total
- Total ROI: Revenue/Cost
- Open rate: The percentage of customers opening messages versus the total number of sends, showing the level of customer interest.
- Conv. rate: The percentage of customers making purchases or converting versus those taking no actions, demonstrating the effectiveness of your campaigns.
- Error rate: The percentage of messages failing to reach customers, highlighting potential issues in delivery or contact information.
- Cost: How much it cost to send messages
- Revenue: How much made after purchase
NOTE: These will only appear if you partnered up with a brand or a retailer (if you are a brand account)
- Open rate: How many customers are opening vs sends
- Conv. rate: How many are purchasing/converting vs no actions
- Total ROI: Revenue/Cost
- Revenue by conversion type: A break down of the conversion our have selected on campaigns and sent out to customers. You can see what each type means in our Legacy: Campaigns guide.
A snapshot of your products selling, brands performance, and customer shopping habits
- Avg. checkout value: How much your average customer has during their visit
- Revenue: Total based on orders pulled from all sources
- Avg. cart items: How many products are customers buying per order
This is a 90 day snapshot of your customer base. See the Analytics Lifecycle guide for further information.
- Top selling brands: Ordered by most sales
- Stock by store: Average stock from ecommerce menu if applicable
- Top selling products: Highest sold products in order
- Brands not selling: Lowest selling brands
- Top selling retailers: Stores that are selling your product the most
- Retailers almost out of stock: Averages of stock per retailer
- Top selling products: Products sorted by revenue
- Retailers not selling your products: A list of stores that do not carry your brand, suggesting potential areas for expansion.
