Legacy: Campaign Reports

once you begin sending out campaigns, we will begin tracking their performance you can see these metrics by navigating to marketing > campaign reports reports for individual campaigns are available for 1 year after the final message from the campaign has been sent, then will be archived this screen can be filtered via the channels that were used by using the toggles if you need to filter a specific campaign the best way is to use the search bar by typing in the campaign name or the campaign id (this can be found in the url while looking at the edit campaign screen) once you have your filter set, click on the top right blue download csv in order to generate a file of the campaign's statistics note reports are generated and displayed in 24 hour time using the user's timezone strict vs broad attribution we break out our campaign metrics by strict vs broad attribution what is strict attribution? metrics showing revenue generated only after a message recipient has engaged with your campaign meaning, they interacted with your campaign before converting what is broad attribution? conversions that happen after receiving a message meaning, these metrics are absent from engagement with your campaign conversion & link breakdowns aiq gives you the ability to see breakdowns of your conversions open any active/published campaign and in the conversion tracking breakout section, you can see in depth details about these metrics campaign report metrics explained false true 136 unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type unhandled content type unhandled content type unhandled content type unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type false unhandled content type unhandled content type unhandled content type campaign calendar use the campaign calendar to see all of the active campaigns for your account, so you can quickly see which days you have a campaign running and which days you don't active days = purple inactive days= white individual campaign statistics scroll down and you can see all of your campaigns in one place in this campaigns view, you can quickly see each campaign's name, scheduled date, revenue generated, roi, cost, channels, and engagement rates engagement rates are displayed for each campaign, with open rate % displayed in orange, click through rate % displayed in black, and conversion rate % displayed in green these values help you understand how your campaigns are performing and where you can optimize your marketing efforts single campaign analytics you can view data on a per campaign performance basis start off by locating the campaign you want to review and once open click open campaign report at the top level section, there is the campaign name , scheduling , and last message sent time stamp revenue generated sales attributed after sent to customers spent the cost of total messages sent in credits you can hover over the credits value with your mouse and see the dollar amount spent total roi sales/cost summarized the second section is based on the conversion types set reminder these are set under advanced options > what engagements count when calculating conversions the third section has 3 parts 1\ calendar view of when messages went out day(s) in green indicate when they were sent, white means no messages 2\ stats of all channels or individually based off what was used 3\ a total of average stats including open rate click through rate conversion rate the fourth section includes the conversion tracking breakout this table lays out each engagement set and associates the revenue, number of conversions, and percentage this same table can be downloaded as a csv for use as well