Email Campaigns

for email best practices see our blog https //aiq com/blog/https aiq com blog email deliverability tips and tricks for retailers before you begin complete your docid\ g6tx0gsvgxpi0z62rvhtv before creating email campaigns create email campaign navigate to marketing > campaigns click create campaign button on the channels screen, select email click continue see docid\ yeopwsehov3mfydjilqzo for more information about campaign info and recipients continue to content fill out the sender info tab subject line is required this is what the customer will see in their inbox for subject line tips, see docid\ s tpagmioqe0olu3x nsn add the sender name (your company) and sender email address sender's email address if left blank, we will default to the email that's listed in your @email both the "sender name" and "sender email address" will be overwritten if this campaign is used within a co marketing template 9\ tap the content tab and see our doc around docid 7xdlzbj8epsn nkgky90u 10\ (optional) email actions save as template to save the email as a template in the future, enter the name of the email design click on the clipboard button next to the design name preview & test click this button in the upper right enter in test emails click send test 11\ continue to review see docid\ yeopwsehov3mfydjilqzo for information about saving as draft vs sending and approval permissions email faqs what's the difference between a hard bounce vs a soft bounce? bounces occur when an email cannot be delivered to a recipient's email address they are categorized into two types hard bounces and soft bounces a hard bounce is a permanent delivery failure this means the email will never reach the recipient's inbox because the issue is not temporary these occur for several reasons invalid email address the email address doesn't exist or is misspelled domain doesn't exist the domain part of the email (e g , @example com) is invalid blocked address the recipient's server has explicitly blocked your email a soft bounce is a temporary delivery failure the email cannot be delivered at the moment, but it might succeed later these occur for several reasons full inbox the recipient's inbox has exceeded its storage limit server issues the recipient's email server is down or overloaded message size the email exceeds the recipient's server size limits spam filtering the email is temporarily flagged or filtered what can i do / what can aiq do for me? aiq has a toggle in settings > company account > account info enable automatic email opt outs for hard bounces this will automatically remove hard bounced addresses from your email list to maintain a clean list and protect your sender reputation we do not currently have a way to provide a list of soft bounces if the issue persists and becomes a recurring soft bounce, you may eventually need to remove the address manually i'm getting error message "{{emailoptouturl}} macro is required" when trying to send a campaign how do i fix this? you are required to include an unsubscribe button at the bottom of your email we populate this for you by default, but it may have been removed to add it back in, click the "personalization" button and locate the {{emailoptouturl}} macro copy paste that back into your email template in a link should look something like \<a href="{{emailoptouturl}}">unsubscribe\</a>\</div> my average email open rate has fluctuated year over year, is that normal? yes, fluctuations in open rates are completely normal, typically a few percentage points this is due to shifts in industry trends, subscriber behavior, algorithm updates, and campaign strategy what's more important than minor fluctuations is focusing on trends, campaign performance, and maintaining list health you can use features like docid\ dwa64pshlag hlfrzozbn to help optimize for open rates can i change the preview text (aka preheader text) that displays near the subject line in the email inbox? yes in the email builder, you can edit the "preheader text" in body > email settings