Marketing
Campaigns
Email Campaigns
4min
For Email best practices see our blog: Email Deliverability Tips & Tricks.
Complete your Email / Domain Settings before creating Email Campaigns.
- Navigate to Marketing > Campaigns
- Click Create Campaign button
- On the Channels screen, select Email
- Click Continue
- Continue to Content
- Fill out The Sender Info tab. Subject Line is required. This is what the customer will see in their inbox. For Subject Line Tips, see Email Best Practices.
- Add the Sender Name (your company) and Sender Email Address. sender's email address. If left blank, we will default to the email that's listed in your @email.
Both the "Sender name" and "Sender email address" will be overwritten if this campaign is used within a Co-Marketing template.
9. Tap the Content tab and see our doc around Visual Designer: Emails & Landing Pages
10. (Optional) Email actions:
- Save as template: To save the email as a template in the future, enter the name of the email design. Click on the clipboard button next to the design name.
- Preview & Test
- Click this button in the upper right
- Enter in test emails
- Click Send Test
11. Continue to Review. See Campaign Builder for information about Saving as Draft vs sending and approval permissions.
Bounces occur when an email cannot be delivered to a recipient's email address. They are categorized into two types: hard bounces and soft bounces.
- A hard bounce is a permanent delivery failure. This means the email will never reach the recipient's inbox because the issue is not temporary. These occur for several reasons:
- Invalid Email Address: The email address doesn't exist or is misspelled.
- Domain Doesn't Exist: The domain part of the email (e.g., @example.com) is invalid.
- Blocked Address: The recipient's server has explicitly blocked your email.
- A soft bounce is a temporary delivery failure. The email cannot be delivered at the moment, but it might succeed later. These occur for several reasons:
- Full Inbox: The recipient's inbox has exceeded its storage limit.
- Server Issues: The recipient's email server is down or overloaded.
- Message Size: The email exceeds the recipient's server size limits.
- Spam Filtering: The email is temporarily flagged or filtered.
- What can I do / what can AIQ do for me?
- AIQ has a toggle in Settings > Company Account > Account Info: Enable automatic email opt outs for hard bounces
- This will automatically remove hard-bounced addresses from your email list to maintain a clean list and protect your sender reputation.
- We do not currently have a way to provide a list of soft bounces.
- If the issue persists and becomes a recurring soft bounce, you may eventually need to remove the address manually.

Updated 16 Dec 2024
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