Dynamic Content in Campaigns
Dynamic Content for Cart Abandonment works for
- AIQ Ecommerce
- Shopify
- Jane
Dynamic Content to populate favorite products or products recommendations in campaigns or the wallet work with:
- AIQ Ecommerce
- Dutchie
- Jane
- Shopify
- WooCommerce
Dynamic Content allows you to display personalized content to users based on specific campaign rules and user information.
This feature provides several key benefits:
- Improved targeted marketing campaigns: By displaying content that is tailored to the Customer's interests, you can increase engagement and conversions.
- Facilitate usability of campaign builders for MSOs: The Dynamic Content button in the campaign builder makes it easy to select and populate content blocks that display products tailored to the Customer's interests.
- Creates a tailored shopping experience which will drive even further repetitive engagement: By pre-populating content blocks with relevant products, you can streamline the shopping process and encourage repeat purchases.
- Start by creating a new campaign.
- Before you are able to use the Dynamic Content block in a campaign, you are required to set up your "Product Feed."
In the Product Feed section, you can define what products that can be displayed within this template from the AIQ Dynamic Content macros.
When setting up Dynamic Content in your marketing campaigns, you have several options to choose from. These options are designed to help you personalize your content and increase engagement with your audience. The four options are:
- All: This option has no restrictions and will show all available products.
- User Recommended: This option lets AIQ decide which products to show based on its User Level Recommendation Algorithm. This algorithm takes into account the Customer's behavior and preferences to recommend products that are most likely to be of interest to them.
- User Abandoned Items: This option shows products that have been abandoned by the Customer. Depending on the e-commerce platform you're using, it can either directly link to the abandoned product (AIQ ecomm, Jane) or to the user's abandoned cart (Shopify).
- User Most Purchased: This option displays the products that the Customer purchases the most. This information is based on the Customer's behavior and purchase history.
"User" targeted dynamic content will attempt to pull inventory for the customer's favorite store.
If there are no dynamic options available in stock at the customer's favorite store, the dynamic content can look to other retail stores under the same AIQ account for relevant products.
- Additional Filters:
- Products from Stores: Select certain stores in order to restrict the dynamic content from showing products from other stores.
- Product Categories: Select certain categories in order to restrict the dynamic content from showing products from other categories.
- Brand(s): Filter products by brand. We will try to match the specified percentage of products to the selected brands.
- Example: If you set this to 50%, it will fill half with the brands selected and then fill the rest with what our machine learning would recommend.
- Note: If we can’t fill the percentage with the selected brand(s) in the filter, we won’t send the campaign.
- Product minimum quantity in-stock: Set the required minimum number of in-stock for the products shown.
- Product minimum price: Set the required minimum price for the products shown.
- Product maximum price: Set the maximum price for the products shown.
Note about product links - If you are using Dutchie or Jane and want to send customers to your own website with your branded menu, you will need to turn on the toggle to improve Dynamic Content performance.
- For Jane - You will need to enable “deep linking” in order for customers to be directed to your site properly. Please view this IHJ documentation on how to do this.
Head over to your Settings > Retail Stores > Customize on each store to enable. If this is not enabled they will be taken to the e-commerce marketplace's listing instead:
Sometimes the filters that are set for your dynamic content are too narrow. If we aren’t able to fill in anything to match those filters, the campaign would not send. Try widening your product list in the campaign to ensure it gets sent.
