Dynamic Content in Campaigns
Dynamic Content for Abandon Cart works for:
- AIQ Ecommerce
- Shopify
- Jane
Dynamic Content to populate favorite products or products recommendations works for:
- AIQ Ecommerce
- Dutchie
- Jane
- Shopify
- WooCommerce
Dynamic Content lets you personalize messages based on campaign rules and user data, making marketing more targeted and effective.
Key benefits:
- Better targeting: Show content that matches customer interests to boost engagement and conversions.
- Easy setup for MSOs: A simple button in the campaign builder helps add personalized product content effortlessly.
- Enhanced shopping experience: Pre-filled content blocks make shopping smoother, encouraging repeat purchases.
Note about product links - If you are using Dutchie or Jane and want to send customers to your own website with your branded menu, you will need to turn on the toggle to improve Dynamic Content performance.
- For Jane - You will need to enable “deep linking” in order for customers to be directed to your site properly. Please view this IHJ documentation on how to do this.
Head over to your Settings > Retail Stores > Customize on each store to enable. If this is not enabled they will be taken to the e-commerce marketplace's listing instead:
- Start by creating a new campaign.
- Set up your "Product Feed" (required to use dynamic content) by clicking the button
- In the Product Feed section, you can define what products that can be displayed within this template from the AIQ Dynamic Content macros:
- All: This option has no restrictions and will show all available products.
- User Recommended: This option lets AIQ decide which products to show based on its User Level Recommendation Algorithm. This algorithm takes into account the Customer's behavior and preferences to recommend products that are most likely to be of interest to them.
- User Abandoned Items: This option shows products that have been abandoned by the Customer. Depending on the e-commerce platform you're using, it can either directly link to the abandoned product (AIQ Ecomm, Jane) or to the user's abandoned cart (Shopify).
- User Most Purchased: This option displays the products that the Customer purchases the most. This information is based on the Customer's behavior and purchase history.
- 🟠 Note 🟠 "User"-targeted dynamic content pulls inventory from the customer’s favorite store first. If nothing’s in stock, it checks other stores under the same AIQ account for relevant products.
- Fill out your additional settings (optional)
- Products from Stores: Select certain stores in order to restrict the dynamic content from showing products from other stores.
- Product Categories: Select certain categories in order to restrict the dynamic content from showing products from other categories.
- Brand(s): Filter products by brand. We will try to match the specified percentage of products to the selected brands.
- Example: If you set this to 50%, it will fill half with the brands selected and then fill the rest with what our machine learning would recommend.
- Note: If we can’t fill the percentage with the selected brand(s) in the filter, we won’t send the campaign.
- Product minimum quantity in-stock: Set the required minimum number of units in-stock for the products shown (5-10 is good).
- Product minimum & maximum price: Set the required min/max price for the products shown.
- Add the Dynamic Content block to your campaign and configure your settings (how many products to show, etc.)
Sometimes the filters that are set for your dynamic content are too narrow. If we aren’t able to fill in anything to match those filters, the campaign would not send. Try widening your product list in the campaign to ensure it gets sent.
