Browser Push Notifications

Also known as web push notifications, browser push notifications are notifications or messages that can be sent to your customer via desktop or mobile devices. On a desktop they look like alert notifications that pop out from the top right of the screen and on a mobile device, they look similar to native app push notifications and are extremely effective. These notifications will be sent to your customers when they open their browser regardless of whether they're on your actual website.

Browser Push Notifications are a great option for shorter form copy like reminders that there's a discount waiting for them, abandoned cart campaigns, or adding a link to your e-commerce page to let people know about new products that are available.

You don't have to do anything! New customers will be prompted to optin to Browser Push Notifications when they first open their digital wallet. Please keep in mind that we only get one chance to ask customers to optin per browser. Browsers specifically stop you from repeating optin attempts. If you would like to turn optin requests OFF for Browser Push, you may do so under the "Configure AIQ -> Brand Settings -> Wallet settings dropdown -> Then flip the toggle "HIde browser notification optin" to off:



Once the user clicks Allow an additional pop up will appear that the user has to click to Allow these types of notifications. Please note that we must ask the user to optin via the above example to achieve two things:

1.) Prevent the user from not opting in. With AIQ requesting the optin first, we can let them choose to optin "Later" if for some reason they don't have time or wish to optin at that exact moment.

2.) Browsers only allow requests after a user gesture. This is the scalable/ compliant long term approach to browser notifications. See mozilla reference.

In the browser you're opted into, click on the icon to the left of the URL. Select the dropdown to the right of Notifications and select Block. Optout instructions are specific to the browser the user opted into.



Head to your Campaigns page, click Create new campaign, and select the newly available Add Browser

Add your Subject, Message, & Link if applicable

Notes on the builder:

To perform browser notifications, AIQ sends messages out via a service. This service is "subscribed" to by each person that opts into browser push. Once a user subscribes, you CANNOT transfer their optin.