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Browser Push Notifications

Browser Push Best Practices

2min

Here are common layout guides to follow for push notifications across all platforms:

Notification Content Details



How many characters are allowed and recommended per platform. Emoji support is available across all platforms 👍

Images

Large Images that appear with the notification. Supported by Chrome on Windows, macOS, and Android.

Icons

Supported on all platforms. Customizable for Chrome and Firefox.

Sounds

Not customizable on Web Push.

Small icons on Chrome for Android that appear in top Notification Center when push is received.

Custom buttons that can support different actions or links.



Character limit

Since each platform uses a different visual layout, the amount of content that is visible varies.

The following are approximations for how many characters are in a notification based on the browser platform.

Platform

Title limit

Body limit

ℹ️ AIQ Recommendation

ℹ️ 20

ℹ️ 60

Windows: Chrome

~60 (Chrome 68+) ~40 (Chrome 67 and lower)

~120 (Chrome 68+) ~150 (Chrome 67 and lower)

Windows: Firefox

~40

~190

Mac: Chrome, Firefox, Safari

~40

~20-80

Emojis count as a single character. Simply copy-paste the emoji you want into the message or title. Some limitations on Windows 7 and older Operating Systems.