Marketing
...
Campaigns
Browser Push Notifications

Browser Push Best Practices

2min

Here are common layout guides to follow for push notifications across all platforms:

Notification Content Details

๏ปฟ

๏ปฟCharacter Limits๏ปฟ

How many characters are allowed and recommended per platform. Emojiย support is available across all platforms ๐Ÿ‘

๏ปฟImages๏ปฟ

Large Images that appear with the notification. Supported by Chrome on Windows, macOS, and Android.

๏ปฟIcons๏ปฟ

Supported on all platforms. Customizable for Chrome and Firefox.

Sounds

Not customizable on Web Push.

๏ปฟWeb Push badges๏ปฟ

Small icons on Chrome for Android that appear in top Notification Center when push is received.

๏ปฟAction Buttons๏ปฟ

Custom buttons that can support different actions or links.

๏ปฟ

Character limit

Since each platform uses a different visual layout, the amount of content that is visible varies.

The following are approximations for how many characters are in a notification based on the browser platform.

Platform

Title limit

Body limit

โ„น๏ธ AIQ Recommendation

โ„น๏ธ 20

โ„น๏ธ 60

Windows: Chrome

~60 (Chrome 68+) ~40 (Chrome 67 and lower)

~120 (Chrome 68+) ~150 (Chrome 67 and lower)

Windows: Firefox

~40

~190

Mac: Chrome, Firefox, Safari

~40

~20-80

Emojisย count as a single character. Simply copy-paste the emoji you want into the message or title. Some limitations on Windows 7 and older Operating Systems.

๏ปฟ